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I’m Sharmistha, and I make brands and people shine on camera. A marketing professional with a strong focus on content. I’ve helped tech brands grow through MDF-driven campaigns, high‑impact promotions, and data‑informed content across digital channels. My approach blends strategy with hands‑on execution, from crafting promotional content to orchestrating big events and building lasting vendor partnerships. Today, I run NEONette and apply my experience to help brands tell compelling stories, boost engagement, and generate measurable revenue. Highlights include generating $200,000 MDF for GITEX 2023, driving over $2M in revenue through targeted campaigns, and delivering LEAP 2024 end‑to‑end event coordination that expanded brand visibility.…I’m Sharmistha, and I make brands and people shine on camera. A marketing professional with a strong focus on content. I’ve helped tech brands grow through MDF-driven campaigns, high‑impact promotions, and data‑informed content across digital channels. My approach blends strategy with hands‑on execution, from crafting promotional content to orchestrating big events and building lasting vendor partnerships. Today, I run NEONette and apply my experience to help brands tell compelling stories, boost engagement, and generate measurable revenue. Highlights include generating $200,000 MDF for GITEX 2023, driving over $2M in revenue through targeted campaigns, and delivering LEAP 2024 end‑to‑end event coordination that expanded brand visibility.

K. Sharmistha

Marketing Strategist, Growth Marketer, Brand Strategist, +2

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I’m Sharmistha, and I make brands and people shine on camera. A marketing professional with a strong focus on content. I’ve helped tech brands grow through MDF-driven campaigns, high‑impact promotions, and data‑informed content across digital channels. My approach blends strategy with hands‑on execution, from crafting promotional content to orchestrating big events and building lasting vendor partnerships. Today, I run NEONette and apply my experience to help brands tell compelling stories, boost engagement, and generate measurable revenue. Highlights include generating $200,000 MDF for GITEX 2023, driving over $2M in revenue through targeted campaigns, and delivering LEAP 2024 end‑to‑end event coordination that expanded brand visibility.…I’m Sharmistha, and I make brands and people shine on camera. A marketing professional with a strong focus on content. I’ve helped tech brands grow through MDF-driven campaigns, high‑impact promotions, and data‑informed content across digital channels. My approach blends strategy with hands‑on execution, from crafting promotional content to orchestrating big events and building lasting vendor partnerships. Today, I run NEONette and apply my experience to help brands tell compelling stories, boost engagement, and generate measurable revenue. Highlights include generating $200,000 MDF for GITEX 2023, driving over $2M in revenue through targeted campaigns, and delivering LEAP 2024 end‑to‑end event coordination that expanded brand visibility.

Available to hire

I’m Sharmistha, and I make brands and people shine on camera. A marketing professional with a strong focus on content. I’ve helped tech brands grow through MDF-driven campaigns, high‑impact promotions, and data‑informed content across digital channels. My approach blends strategy with hands‑on execution, from crafting promotional content to orchestrating big events and building lasting vendor partnerships.

Today, I run NEONette and apply my experience to help brands tell compelling stories, boost engagement, and generate measurable revenue. Highlights include generating $200,000 MDF for GITEX 2023, driving over $2M in revenue through targeted campaigns, and delivering LEAP 2024 end‑to‑end event coordination that expanded brand visibility.

Skills

Experience Level

Brand Identity

Expert

Copywriting

Expert

Work Experience

Marketing Executive – Cloud and AI at Mindware

August 1, 2024 - October 1, 2024

Managed marketing scope for leading technology brands including NVIDIA, Microsoft, AWS, and Google; developed and executed data‑driven marketing strategies; led social media campaigns across platforms; organized exhibitions and events; collaborated with sales and external partners to drive engagement and conversions.

Marketing Executive at MBUZZ Technologies

September 1, 2022 - August 1, 2024

Led MDF procurement, surpassing targets; generated $200,000 MDF for GITEX 2023; developed and executed promotions delivering over $500,000 in revenue; created marketing content across social media, email, and websites; coordinated high‑impact events (GITEX, LEAP, Intersec); built vendor and partner relationships; managed event budgets.

Account Executive - Internship at Publicis Business, India

November 1, 2021 - January 1, 2022

Planned and managed multiple client projects; demonstrated ownership and accountability; delegated tasks for internal and external teams; conducted market research to identify opportunities and presented insights for innovative campaigns; delivered client‑facing results.

Founder at NEONette

March 1, 2025 - Present

Founded NEONette, a strategic marketing and content consultancy focused on brand storytelling, performance marketing, and audience growth. Drove a 300% increase in engagement and follower growth for clients; delivered 100+ content ideas monthly; planned paid campaigns generating 25+ qualified leads with cost per lead under AED 30; improved email open rates by 2x post onboarding.