I am a communications professional with extensive experience in content creation and management, storytelling across media, corporate communications, brand strategy and public relations. I currently focus on stories from the healthcare industry and work across print, digital, social media, video and podcasts to engage audiences and patients. I collaborate with a broad network of photographers, videographers, editors, directors and script consultants in the Swiss and international creative industry. My work spans science, health, design, architecture and the arts, and I stay up-to-date with the latest trends in storytelling, publishing, campaigns, crisis communications and public relations.

Jovana Rakovic

I am a communications professional with extensive experience in content creation and management, storytelling across media, corporate communications, brand strategy and public relations. I currently focus on stories from the healthcare industry and work across print, digital, social media, video and podcasts to engage audiences and patients. I collaborate with a broad network of photographers, videographers, editors, directors and script consultants in the Swiss and international creative industry. My work spans science, health, design, architecture and the arts, and I stay up-to-date with the latest trends in storytelling, publishing, campaigns, crisis communications and public relations.

Available to hire

I am a communications professional with extensive experience in content creation and management, storytelling across media, corporate communications, brand strategy and public relations. I currently focus on stories from the healthcare industry and work across print, digital, social media, video and podcasts to engage audiences and patients.

I collaborate with a broad network of photographers, videographers, editors, directors and script consultants in the Swiss and international creative industry. My work spans science, health, design, architecture and the arts, and I stay up-to-date with the latest trends in storytelling, publishing, campaigns, crisis communications and public relations.

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Experience Level

Language

English
Fluent
French
Advanced
German
Beginner

Work Experience

Communications specialist at NOVARTIS Live magazine
January 1, 2020 - Present
Core editorial team member creating content for print and digital formats, developing social media assets, guiding editorial direction to align with overall communications strategy, supporting brand launches, and partnering with patients to tell their stories. Managed newsletters for over 100,000 internal and external subscribers. The Live magazine podcast series won the SVIK Employer Branding Award during this engagement, with story formats expanding to short documentaries and interactive pieces.
Podcast editor at Bayer AG
January 1, 2024 - Present
Podcast editing, creative assistance and editorial planning for the Women's Health Illuminated series, part of the Women by Bayer project.
Contributing writer, editor-at-large at Harper’s Bazaar and Esquire
January 1, 2000 - Present
Wrote features and interviews for print and digital formats of Hearst Communications licenses; contributed to the creation of diverse digital campaigns for both publishing titles and featured client brands.

Education

MA at University of Belgrade, Faculty of Political Sciences
January 1, 1999 - December 31, 2004
First year of medical studies at University of Belgrade School of Medicine
January 1, 1997 - December 31, 1997
Digital Marketing at London Business School
January 1, 2020 - December 31, 2020

Qualifications

Digital Marketing (Certificate)
January 1, 2020 - December 31, 2020

Industry Experience

Healthcare, Life Sciences, Media & Entertainment, Professional Services, Education