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Hello! I'm Yen Rodriguez, a Shopify SEO and Technical Optimization specialist focused on e-commerce growth and sustainable organic visibility. I specialize in Shopify optimization and organic growth strategies, with a strong track record of improving product visibility, site structure, and technical performance to boost search rankings and generate steady traffic. I build data-driven SEO strategies, conduct in-depth audits, and optimize product pages, metadata, and site architecture to boost rankings and user experience. I enjoy turning analytics into actionable improvements and collaborating with teams to align content strategies with search trends.…Hello! I'm Yen Rodriguez, a Shopify SEO and Technical Optimization specialist focused on e-commerce growth and sustainable organic visibility. I specialize in Shopify optimization and organic growth strategies, with a strong track record of improving product visibility, site structure, and technical performance to boost search rankings and generate steady traffic. I build data-driven SEO strategies, conduct in-depth audits, and optimize product pages, metadata, and site architecture to boost rankings and user experience. I enjoy turning analytics into actionable improvements and collaborating with teams to align content strategies with search trends.

Yen Rodriguez

SEO Expert, Content Strategist, Marketing Strategist, +2

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Hello! I'm Yen Rodriguez, a Shopify SEO and Technical Optimization specialist focused on e-commerce growth and sustainable organic visibility. I specialize in Shopify optimization and organic growth strategies, with a strong track record of improving product visibility, site structure, and technical performance to boost search rankings and generate steady traffic. I build data-driven SEO strategies, conduct in-depth audits, and optimize product pages, metadata, and site architecture to boost rankings and user experience. I enjoy turning analytics into actionable improvements and collaborating with teams to align content strategies with search trends.…Hello! I'm Yen Rodriguez, a Shopify SEO and Technical Optimization specialist focused on e-commerce growth and sustainable organic visibility. I specialize in Shopify optimization and organic growth strategies, with a strong track record of improving product visibility, site structure, and technical performance to boost search rankings and generate steady traffic. I build data-driven SEO strategies, conduct in-depth audits, and optimize product pages, metadata, and site architecture to boost rankings and user experience. I enjoy turning analytics into actionable improvements and collaborating with teams to align content strategies with search trends.

Available to hire

Hello! I’m Yen Rodriguez, a Shopify SEO and Technical Optimization specialist focused on e-commerce growth and sustainable organic visibility. I specialize in Shopify optimization and organic growth strategies, with a strong track record of improving product visibility, site structure, and technical performance to boost search rankings and generate steady traffic.
I build data-driven SEO strategies, conduct in-depth audits, and optimize product pages, metadata, and site architecture to boost rankings and user experience. I enjoy turning analytics into actionable improvements and collaborating with teams to align content strategies with search trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Intermediate

Spanish; Castilian

Fluent

Work Experience

Freelance Digital Marketing Specialist at Upwork

June 20, 2024 - Present

Optimized Shopify and WordPress e-commerce stores to improve organic visibility and search rankings. Conducted in-depth SEO audits and implemented technical fixes (crawl errors, duplicate content, site structure issues). Conducted keyword research tailored to product-based businesses. Optimized product and collection pages (metadata, headers, internal links, alt text). Improved site architecture to enhance user experience and search engine indexing. Analyzed performance data using GA4, GSC, and Excel to identify growth opportunities.

Marketing Digital Intern at Unwind Studio

August 20, 2023 - May 20, 2024

Supported Shopify store optimization and SEO implementation. Assisted with page improvements and keyword research. Helped structure product listings and landing pages for better organic visibility. Contributed to content strategy aligned with search trends.