Zarina Toybazar
I’m a dynamic commercial director with 12+ years of leadership across FMCG, Pharma, and Consumer Health, delivering double-digit growth across Eurasia.
About
I’m a dynamic commercial director with 12+ years of leadership across FMCG, Pharma, and Consumer Health, delivering double-digit growth across Eurasia.
I’ve built high-performing teams, developed go-to-market strategies, and scaled brands through data-driven decision making and AI-enabled analytics. I thrive on cross-functional collaboration, omnichannel promotion, and turning market insights into action.
- 1 year's experience
- Joined March 2026
Languages
- EnglishFluent
- RussianAdvanced
- KazakhAdvanced
Industry experience
- Manufacturing
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Consumer Goods
- Healthcare
- Life Sciences
Work experience
Led omnichannel promotions (pharmacy and FMCG retail); drove +40% YoY growth; designed promo ROI tools; led e‑commerce activation and luxury portfolio promotions (Mumm, Perrier‑Jouët, Martell); built 360° brand strategy and scaled the team from 1 to 12 while improving in‑store visibility using AI‑powered image recognition.
Certifications and awards
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