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I’m a dynamic commercial director with 12+ years of leadership across FMCG, Pharma, and Consumer Health, delivering double-digit growth across Eurasia. I’ve built high-performing teams, developed go-to-market strategies, and scaled brands through data-driven decision making and AI-enabled analytics. I thrive on cross-functional collaboration, omnichannel promotion, and turning market insights into action.…I’m a dynamic commercial director with 12+ years of leadership across FMCG, Pharma, and Consumer Health, delivering double-digit growth across Eurasia. I’ve built high-performing teams, developed go-to-market strategies, and scaled brands through data-driven decision making and AI-enabled analytics. I thrive on cross-functional collaboration, omnichannel promotion, and turning market insights into action.

Zarina Toybazar

Creative Director, Growth Marketer, Product Marketer

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I’m a dynamic commercial director with 12+ years of leadership across FMCG, Pharma, and Consumer Health, delivering double-digit growth across Eurasia. I’ve built high-performing teams, developed go-to-market strategies, and scaled brands through data-driven decision making and AI-enabled analytics. I thrive on cross-functional collaboration, omnichannel promotion, and turning market insights into action.…I’m a dynamic commercial director with 12+ years of leadership across FMCG, Pharma, and Consumer Health, delivering double-digit growth across Eurasia. I’ve built high-performing teams, developed go-to-market strategies, and scaled brands through data-driven decision making and AI-enabled analytics. I thrive on cross-functional collaboration, omnichannel promotion, and turning market insights into action.

Available to hire

I’m a dynamic commercial director with 12+ years of leadership across FMCG, Pharma, and Consumer Health, delivering double-digit growth across Eurasia.

I’ve built high-performing teams, developed go-to-market strategies, and scaled brands through data-driven decision making and AI-enabled analytics. I thrive on cross-functional collaboration, omnichannel promotion, and turning market insights into action.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Advanced

Kazakh

Advanced

Work Experience

Trade Marketing Specialist at Mars Inc

September 1, 2025 - Present

Led omnichannel promotions (pharmacy and FMCG retail); drove +40% YoY growth; designed promo ROI tools; led e‑commerce activation and luxury portfolio promotions (Mumm, Perrier‑Jouët, Martell); built 360° brand strategy and scaled the team from 1 to 12 while improving in‑store visibility using AI‑powered image recognition.