I'm a digital media professional with over 15 years of experience in the sports and entertainment sectors, collaborating with leading brands and agencies such as Sky, Stats Perform, LiveScore and Wasserman. I specialise in storytelling, social strategy, content creation and stakeholder collaboration, delivering data-driven campaigns that resonate with fans and clients alike. I thrive on partnering with talent and brands to craft compelling narratives, lead cross-functional teams and turn insights into creative and measurable results.

RANTI BEYIOKUE

I'm a digital media professional with over 15 years of experience in the sports and entertainment sectors, collaborating with leading brands and agencies such as Sky, Stats Perform, LiveScore and Wasserman. I specialise in storytelling, social strategy, content creation and stakeholder collaboration, delivering data-driven campaigns that resonate with fans and clients alike. I thrive on partnering with talent and brands to craft compelling narratives, lead cross-functional teams and turn insights into creative and measurable results.

Available to hire

I’m a digital media professional with over 15 years of experience in the sports and entertainment sectors, collaborating with leading brands and agencies such as Sky, Stats Perform, LiveScore and Wasserman. I specialise in storytelling, social strategy, content creation and stakeholder collaboration, delivering data-driven campaigns that resonate with fans and clients alike.

I thrive on partnering with talent and brands to craft compelling narratives, lead cross-functional teams and turn insights into creative and measurable results.

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Language

English
Fluent

Work Experience

Senior Social Media Manager at Wasserman
February 1, 2024 - Present
Lead social media management across approximately 60 channels with close to a million followers, curating and creating content spanning sports talent, music talent, marketing and corporate divisions. Authored company social guidelines to reflect core values and standardize processes. Led campaigns including the 2024 Paris Olympics, NFL International Series and MLB London Series, while managing multiple client campaigns. Achieved a 14% growth in followers across 11 channels and just under a million impressions for the 2024 Paris Olympics, the best performance to date. Coordinated with EMEA, North America and APAC stakeholders to keep teams aligned with objectives. Developed division-specific strategies and delivered data-driven reports using Brandwatch, Buffer, ListenFirst and Sprinklr. Planned content calendars ahead of major events and acquisitions, including new regional channels. Collaborated with major clients such as MINI, BMW, LEGO and AMEX on social marketing campaigns. Proficie
Social Media Manager at Wasserman
February 1, 2021 - February 1, 2024
Developed storytelling across Instagram, X, LinkedIn and Facebook. Implemented content ideas and calendars for talent, corporate and marketing divisions. Liaised with executives, agents and stakeholders to ensure alignment on campaigns. Produced original content using Adobe Creative Suite and interviewed candidates for social media roles. Provided effective data analysis to measure performance and suggest improvements.
Community Manager/Senior Social Media Executive at LiveScore
July 1, 2018 - November 1, 2021
Produced innovative content for a refreshed social presence, contributing to over five million followers across YouTube, Instagram, X and Facebook over three years. Led concept buckets (Best XI, Stats-based posts, Head-to-Head graphics, quizzes) and designed graphics in Photoshop. Built internal tools and collaborated with external clients on global campaigns (e.g., Cristiano Ronaldo, Jose Mourinho, LaLiga). Managed paid social and geo-targeting to maximize reach. Employed a test-and-learn approach and produced monthly performance reports. Handled customer interactions via Zendesk and supported app-related feedback.
Assistant News Editor (Video) at Stats Perform
November 1, 2016 - July 1, 2018
Sourced and syndicated viral video content for global clients; scheduled daily content and led production planning. Managed interviews with athletes during major events, filmed and edited press conferences, and produced post-event content. Managed programs such as Dalet and Premiere Pro to edit videos and ensure smooth distribution; oversaw budgets and trackers for external videographers.
Content Creator at FootySays
November 1, 2010 - November 1, 2021
Grew an organic following of 16,000 on X (Twitter). Conducted interviews with fans and sporting personalities and led a 5–10 person team to develop social plans. Produced engaging live content across social channels using CapCut, Audacity and YouTube Studio, contributing to channel growth and audience engagement.
Community Manager / Senior Social Media Executive at LiveScore
July 1, 2018 - November 1, 2021
Produced innovative content across YouTube, Instagram, X and Facebook contributing to over five million followers in three years. Led intrapreneurial concept buckets (e.g., football-focused ideas, quizzes, etc.); delivered monthly social strategies; collaborated with external clients on global campaigns involving Cristiano Ronaldo, Jose Mourinho, LaLiga, and more; managed paid social and geo-tagging; tested and iterated to drive engagement; provided customer service through in-app channels and Zendesk; conducted weekly data-driven reports and performance analysis.

Education

BA Hons at University of Hertfordshire
September 1, 2007 - May 1, 2010
BA Hons Journalism, Media Cultures and Business Studies at University of Hertfordshire
September 1, 2007 - May 1, 2010
BA Hons in Journalism, Media Cultures and Business Studies at University of Hertfordshire
September 1, 2007 - May 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet