Hi, I’m Matías Martínez. I’m a Senior Creative Producer with over 20 years of experience building high-performance video campaigns for global brands across entertainment, streaming, sports, and CPG. I specialize in creative strategy, concept development and full-cycle production for multi-platform content, and I’m known for turning bold ideas into measurable impact. I’ve led cross‑functional teams of 10+ creatives and producers, streamlined production workflows, and delivered campaigns that reached hundreds of millions of viewers with notable gains in engagement and brand lift. I’m passionate about narrative-driven storytelling, data-informed asset optimization, and collaborating with Marketing, Social, Talent and PR to bring ambitious projects to life. I love adapting content for diverse audiences and platforms—from trailers and promos to long-form docs—while keeping a clear brand voice and efficient delivery.

Matías Martínez

Hi, I’m Matías Martínez. I’m a Senior Creative Producer with over 20 years of experience building high-performance video campaigns for global brands across entertainment, streaming, sports, and CPG. I specialize in creative strategy, concept development and full-cycle production for multi-platform content, and I’m known for turning bold ideas into measurable impact. I’ve led cross‑functional teams of 10+ creatives and producers, streamlined production workflows, and delivered campaigns that reached hundreds of millions of viewers with notable gains in engagement and brand lift. I’m passionate about narrative-driven storytelling, data-informed asset optimization, and collaborating with Marketing, Social, Talent and PR to bring ambitious projects to life. I love adapting content for diverse audiences and platforms—from trailers and promos to long-form docs—while keeping a clear brand voice and efficient delivery.

Available to hire

Hi, I’m Matías Martínez. I’m a Senior Creative Producer with over 20 years of experience building high-performance video campaigns for global brands across entertainment, streaming, sports, and CPG. I specialize in creative strategy, concept development and full-cycle production for multi-platform content, and I’m known for turning bold ideas into measurable impact. I’ve led cross‑functional teams of 10+ creatives and producers, streamlined production workflows, and delivered campaigns that reached hundreds of millions of viewers with notable gains in engagement and brand lift.

I’m passionate about narrative-driven storytelling, data-informed asset optimization, and collaborating with Marketing, Social, Talent and PR to bring ambitious projects to life. I love adapting content for diverse audiences and platforms—from trailers and promos to long-form docs—while keeping a clear brand voice and efficient delivery.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Multimedia Producer at TelevisaUnivision
January 1, 2023 - Present
Edited 50+ premium marketing assets including trailers, teasers, promos and featurettes. Achieved improvements of up to 40% engagement growth for priority titles. Partnered with AV, editorial, social marketing and regional creative teams. Adapted content for multi-audience and multi-platform performance.
Trailer & Marketing Editor at Netflix
January 1, 2021 - January 1, 2025
Led ideation and production for Corona, Budweiser, Stella Artois and Michelob Ultra campaigns. Delivered 1000+ assets spanning hero pieces, social ads, brand content and tactical digital pieces. Managed and directed 10-person creative teams including editors, motion designers, DPs and producers. Developed content optimized for performance, organic growth and brand lift. Edited and produced 10 documentary biographies for broadcast and streaming. Defined narrative structure, editorial pacing and overall creative impact. Collaborated with international creative, publicity and distribution teams.
Documentary Editor/Producer at Netflix
January 1, 2018 - January 1, 2021
Edited and produced 10 documentary biographies for broadcast and streaming. Defined narrative structure, editorial pacing and overall creative impact. Collaborated with international creative, publicity and distribution teams.

Education

Add your educational history here.

Qualifications

Avid Media Composer Certified
January 11, 2030 - March 4, 2026
Adobe Premiere Expert
January 11, 2030 - March 4, 2026
Leadership in Creative Project Management
January 11, 2030 - March 4, 2026
Advanced AI Content Creation
January 11, 2030 - March 4, 2026
Adobe Lumetri Color Correction
January 11, 2030 - March 4, 2026

Industry Experience

Media & Entertainment, Professional Services