Available to hire
I’m a Senior Product Designer with over 15 years of experience in UX/UI design, enterprise tools, and building scalable design systems. I’ve worked closely with teams in agile setups, focusing on fast iterations and solving real user problems.
I mentor junior designers, advocate for design quality, and collaborate cross-functionally with product managers, engineers, and stakeholders to deliver outcomes that matter.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Turkish
Fluent
English
Advanced
Work Experience
Senior Product Designer at Vodafone Gmbh
September 1, 2020 - PresentLed the design of enterprise applications and managed a mobile-first design system (100+ components in Figma), ensuring scalable UX aligned with EU accessibility standards. Drove ideation and strategy using North Star Metrics and ICE scoring, delivering backlog items aligned to business objectives. Improved the router UI by enabling editable device names, reducing user errors by 24% through rapid prototyping and guerrilla testing. Prototyped Vodafone’s AR object-detection solution, adopted in long-term strategy. Increased Wi-Fi password-share completion by 44.5% through rapid UX improvements. Mentored junior designers and led design critiques to raise quality and onboarding speed.
Senior UI/UX Designer at Metro AG
February 1, 2018 - September 1, 2020Enhanced the Metro app with emotional design across microinteractions, storytelling, and animations, validated by user testing and iterative prototyping, increasing engagement by 23%. Introduced humor-driven microinteractions guided by UEQ surveys and user interviews, improving Stimulation and Novelty scores. Improved task success by addressing friction points via guerrilla usability testing and rapid UI iterations, delivering a 16% uplift. Mentored two designers and led mobile platform education to improve quality and delivery speed.
Senior Mobile UI/UX Designer at Sahibinden .com E-Commerce
October 1, 2013 - September 1, 2017Built native iOS & Android e-commerce UX from scratch, achieving 15M+ downloads and 4.4–4.5 app ratings. Introduced voice-to-text ad creation via rapid prototyping and close collaboration with engineering to integrate speech recognition, boosting mobile ad posting rates by 40% by reducing time-to-post and form friction. Redesigned a 15-year-old legacy interface by synthesizing insights from 50+ user interviews and App Store/Google Play reviews, contributing to multiple national and international design awards.
Co-Owner at Design and software Agency
March 1, 2008 - October 1, 2013Co-Owner of a design and software agency; owned client relationships, led stakeholder presentations, and shaped design strategy from idea to delivery.
Education
Associate degree in Computer Technologies at Yeditepe University
January 1, 1996 - January 1, 1999Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Telecommunications, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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