I am a Creative Director and Graphic Designer with extensive experience in print, packaging, apparel, branding, and identity design. I specialize in concept-driven visuals and production-ready work that blends design craft with hands-on manufacturing knowledge. I’m passionate about helping brands and artists build distinctive, enduring visual identities that stand out and connect. I merge creative direction with technical precision, drawing on experience across independent studios, major agencies, and corporate environments. I’m a trusted collaborator with a proven track record of successful freelance partnerships and dependable results.

John Yates

I am a Creative Director and Graphic Designer with extensive experience in print, packaging, apparel, branding, and identity design. I specialize in concept-driven visuals and production-ready work that blends design craft with hands-on manufacturing knowledge. I’m passionate about helping brands and artists build distinctive, enduring visual identities that stand out and connect. I merge creative direction with technical precision, drawing on experience across independent studios, major agencies, and corporate environments. I’m a trusted collaborator with a proven track record of successful freelance partnerships and dependable results.

Available to hire

I am a Creative Director and Graphic Designer with extensive experience in print, packaging, apparel, branding, and identity design. I specialize in concept-driven visuals and production-ready work that blends design craft with hands-on manufacturing knowledge.

I’m passionate about helping brands and artists build distinctive, enduring visual identities that stand out and connect. I merge creative direction with technical precision, drawing on experience across independent studios, major agencies, and corporate environments. I’m a trusted collaborator with a proven track record of successful freelance partnerships and dependable results.

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Language

English
Fluent

Work Experience

Creative Director at Alternative Tentacles Records
April 1, 2024 - Present
Lead all visual design for the label, including album packaging, apparel, print, identity, and digital. Manage production and manufacturing for print and merchandise materials. Collaborate with artists to create cohesive visuals across multiple formats.
Creative Director at Stealworks
January 1, 1990 - Present
Provide design services for clients across diverse industries. Specialize in print, packaging, apparel, and branding design. Combine strategic creative direction with hands-on execution and production.
Graphic Designer at The WCN Group
June 1, 2016 - February 29, 2024
Designed apparel and merchandise for proprietary and licensed brands. Oversaw creative direction and production for products sold through major retailers such as Walmart, Target, and Kroger. Developed packaging, hangtags, and branding materials for retail lines.
Senior Graphic Designer at Publicis & Hal Riney
February 1, 2007 - June 30, 2008
Provided design and art direction for major national accounts. Led concept development and guided junior designers on print, apparel, and packaging projects. Ensured creative consistency across campaigns and client deliverables.
Production Designer at Eleven Inc.
November 29, 2004 - June 28, 2006
Delivered print, packaging, and identity production for high-profile clients. Created press-ready artwork and managed file accuracy through to print. Supported design teams in developing cohesive brand materials.
Creative Director at Alternative Tentacles Records
August 1, 1988 - April 1, 1998
Lead all visual design for the label, including album packaging, apparel, print, identity, and digital. Manage production and manufacturing for print and merchandise materials. Collaborate with artists to create cohesive visuals across multiple formats.

Education

BTEC, Graphic Design and Photography at Cambourne Technical College, UK
September 1, 1982 - June 1, 1986
BTEC, Editorial Design at Wigan Technical College, UK
September 1, 1982 - June 1, 1986

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Manufacturing, Retail, Professional Services, Other