Kristin Kudeva

SEO Specialist at Scoot Digital

Own end-to-end delivery of search marketing (SEO and PPC) for nine client accounts, covering onboarding, strategy, execution, and optimization. Develop and implement tailored SEO strategies designed to improve search rankings, increase organic traffic, and generate qualified leads. Act as a strategic partner to clients, translating complex marketing activity into clear priorities and commercially relevant actions. Support business development by contributing to pitch decks, presenting SEO strategies to prospects, and helping shape new service offerings and packages.

SEO Team Lead at Wholesale Domestic Bathrooms

Developed and executed an integrated SEO strategy across a high-growth e-commerce business, driving a 39% YoY increase in organic traffic and a record £1.09M in organic revenue for the first time. Led a major SEO migration from Magento to BigCommerce, preserving rankings and organic traffic during platform transition. Mentored and trained a team of three SEO executives in keyword research, content optimization, and SEO best practices. Introduced AI-assisted workflows and SEO content frameworks that quadrupled daily content output. Built SEO-friendly systems across marketing, e-commerce, and design teams by introducing clear guidelines and repeatable processes.

Digital Marketing Executive at Boyd Digital

Delivered a robust post-launch SEO strategy for a Korean skincare brand, driving a 137% YoY increase in organic traffic and doubling monthly organic revenue from £15K to £31K within six months. Led recovery work for a UK law firm following a failed site migration, achieving a 13.34% YoY traffic increase despite the initial setback. Proactively upskilled in LinkedIn Ads and became the agency’s go-to specialist for B2B campaigns, expanding service offerings and generating new revenue.

Digital Marketing Assistant at After Digital

Developed SEO-optimized blog content and helped shape a new content strategy, achieving a 30% YoY uplift in organic traffic and multiple first-page keyword rankings. Delivered live Google Analytics trainings for small business owners, supporting 100+ attendees and leading post-session Q&A discussions. Contributed to the Chase Distillery digital campaign, part of the team that won the 2019 Herald Consumer Engagement Award for innovative audience engagement. Automated monthly marketing reporting using Google Looker Studio, improving reporting accuracy and saving the team approximately 10 hours per month for higher-impact work. Used self-taught skills in Adobe Premiere Pro and After Effects to produce captivating short videos for clients’ social media content, going above and beyond assigned tasks.