Next availability:
June 29, 2026
I’m Maria Soledad Coria (Sole), a senior integrated marketing leader based in Sydney, Australia, with 10+ years of experience shaping brand, content and demand-generation strategies across education, B2B and B2C sectors. I turn business goals into campaign narratives and multi-channel programs that build trust, generate pipeline, and drive revenue. I have a proven track record partnering with sales, product, creative, academic and executive teams to deliver campaign-led growth in complex education environments.
I excel at brand storytelling, digital acquisition, CRM/lifecycle marketing, events, agency management and performance optimization. I translate audience insights into compelling concepts, messaging frameworks and channel execution, balancing brand strength with enrolment and pipeline goals across the full student journey.
Experience Level
Expert
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Language
English
Fluent
Spanish; Castilian
Fluent
Italian
Advanced
Work Experience
Senior Marketing Manager at Australian Institute of Music (AIM)
July 1, 2023 - PresentLead the national marketing function for a multi-campus higher education institution, accountable for marketing and recruitment strategy, brand management, acquisition, engagement and conversion. Lead and develop a multi-disciplinary team across acquisition, content, digital, CRM and events. Drive integrated national campaigns across paid media, organic, CRM, SEO, content and partnerships. Partner closely with executive leadership, admissions, academics and operations to support institutional priorities. Oversee agency relationships and significant marketing investment with accountability for performance and ROI. Lead optimisation of CRM, lifecycle journeys and digital experience to improve enquiry-to-enrolment conversion. Strengthen brand governance and consistency across channels, campuses and external stakeholders.
Senior Marketing Manager (Vertical Integration) at Torrens University Australia
December 1, 2020 - June 30, 2023Led integrated marketing planning and execution across multiple faculties and product portfolios. Drove cross-vertical go-to-market strategies for degrees, pathways, micro-credentials (digital; badges) and short courses. Led integrated acquisition campaigns across digital, media, CRM and partnerships. Managed campaign governance, approvals, compliance and investment allocation. Worked closely with sales, product, digital and agency partners to improve performance and efficiency. Used performance insights and data to continuously optimise campaigns and inform future strategy.
Senior Marketing Manager at Torrens University Australia
September 1, 2017 - December 31, 2020Led marketing strategy and execution for Business, Education and Hospitality portfolios. Owned marketing strategy and delivery for Business, Education and Hospitality portfolios. Delivered acquisition-focused marketing strategies driving applications and enrolments. Led integrated marketing plans across paid media, digital, PR, content and events. Managed agencies, suppliers and marketing investment. Partnered with faculty leaders to align marketing activity with commercial objectives. Built strong relationships across admissions, sales and academic stakeholders.
Digital Marketing Manager at Kaplan Business School
February 1, 2017 - September 1, 2017Managed digital marketing for Kaplan International portfolio; led CRM automation and student conversion optimisation. Developed social media strategy and engagement initiatives, ensuring ROI across all channels. Implemented marketing automation platform (SFMC) and optimised lead-to-enrolment journeys.
Digital Marketing & Communications Manager at Strathfield College
July 5, 2013 - February 1, 2017Developed and executed integrated campaigns across social, EDM, website and events. Increased brand visibility and lead generation through performance-driven digital marketing.
Corporate Communications & Digital Marketing Manager at YPF S.A.
October 1, 2009 - April 1, 2013Led B2B digital campaigns and internal/external communications. Developed content strategy, digital marketing initiatives and brand messaging.
Education
Mini MBA – Brand Management at Mark Ritson (Mini MBA program)
January 1, 2025 - December 31, 2026Mini MBA – Digital Marketing at Marketing Week, Mark Ritson
January 1, 2019 - December 31, 2019Bachelor of Corporate Communication at National University of Comahue
January 11, 2030 - March 4, 2026Bachelor of Communications at University of Comahue
January 11, 2030 - March 4, 2026Mini MBA – Brand Management at Mark Ritson – Mini MBA (Brand Management)
January 1, 2025 - January 1, 2026Mini MBA – Digital Marketing at Marketing Week, Mark Ritson
January 1, 2019 - January 1, 2019Bachelor of Corporate Communication at National University of Comahue
January 11, 2030 - June 1, 2026Bachelor of Communications at University of Comahue
January 11, 2030 - June 1, 2026Mini MBA – Brand Management at Marketing Week / Mark Ritson
January 1, 2025 - January 1, 2026Mini MBA – Digital Marketing at Marketing Week / Mark Ritson
January 1, 2019 - January 1, 2019Bachelor of Corporate Communication at National University of Comahue
January 11, 2030 - June 1, 2026Bachelor of Communications at University of Comahue
January 11, 2030 - June 1, 2026Qualifications
BrightEdge SEO Certification
January 11, 2030 - March 4, 2026Creative & Critical Thinking
January 11, 2030 - March 4, 2026Big Data & Content Marketing
January 11, 2030 - March 4, 2026BrightEdge SEO Certification
January 11, 2030 - June 1, 2026BrightEdge SEO Certification
January 11, 2030 - June 1, 2026CRM & Marketing Automation (Salesforce, SFMC, Active Campaign)
January 11, 2030 - June 1, 2026Industry Experience
Education, Professional Services, Media & Entertainment, Software & Internet
Experience Level
Expert
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