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I'm Smriti Honnalli, a psychology student with a passion for turning consumer insights into engaging marketing. I combine academic knowledge in psychology with hands-on experience to craft content and campaigns that resonate with audiences and drive measurable results. Currently studying at Griffith University, I lead marketing initiatives for the Commerce Society and have supported community campaigns, grassroots outreach, and retail marketing. I thrive in collaborative teams and bring a curious, data-informed approach to every project.…I'm Smriti Honnalli, a psychology student with a passion for turning consumer insights into engaging marketing. I combine academic knowledge in psychology with hands-on experience to craft content and campaigns that resonate with audiences and drive measurable results. Currently studying at Griffith University, I lead marketing initiatives for the Commerce Society and have supported community campaigns, grassroots outreach, and retail marketing. I thrive in collaborative teams and bring a curious, data-informed approach to every project.

Smriti

Marketer, Marketing Strategist, Social Media Manager, +7

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I'm Smriti Honnalli, a psychology student with a passion for turning consumer insights into engaging marketing. I combine academic knowledge in psychology with hands-on experience to craft content and campaigns that resonate with audiences and drive measurable results. Currently studying at Griffith University, I lead marketing initiatives for the Commerce Society and have supported community campaigns, grassroots outreach, and retail marketing. I thrive in collaborative teams and bring a curious, data-informed approach to every project.…I'm Smriti Honnalli, a psychology student with a passion for turning consumer insights into engaging marketing. I combine academic knowledge in psychology with hands-on experience to craft content and campaigns that resonate with audiences and drive measurable results. Currently studying at Griffith University, I lead marketing initiatives for the Commerce Society and have supported community campaigns, grassroots outreach, and retail marketing. I thrive in collaborative teams and bring a curious, data-informed approach to every project.

Available to hire

I’m Smriti Honnalli, a psychology student with a passion for turning consumer insights into engaging marketing. I combine academic knowledge in psychology with hands-on experience to craft content and campaigns that resonate with audiences and drive measurable results.

Currently studying at Griffith University, I lead marketing initiatives for the Commerce Society and have supported community campaigns, grassroots outreach, and retail marketing. I thrive in collaborative teams and bring a curious, data-informed approach to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Coordinator at Griffith University Commerce Society

December 1, 2025 - Present

Led end-to-end marketing operations, including governance of weekly newsletters and the logistical execution of high-stakes event campaigns; leveraged consumer psychology to inform strategy, optimized engagement analytics with 1.4K views in 24 hours, 82% of average weekly reach, and 4.7% follower growth; identified audience trends and maintained 100% brand integrity across all touchpoints.

Marketing Volunteer at InnerWellbeing

May 1, 2025 - September 1, 2025

Supported a short-term community marketing campaign by coordinating flyer creation and distribution across central Brisbane locations and assisting in digital group outreach; contributed to grassroots brand visibility within a time-constrained academic period.

Sales Assistant at Valleygirl

November 1, 2024 - July 1, 2025

Maintained a 13% personal conversion rate by applying consumer psychology to tailor product recommendations; managed high-volume POS transactions and ensured accuracy in visual merchandising and floor organisation; proposed strategic display optimisations improving brand visibility and sell-through; developed multitasking and precision in financial handling and inventory governance.