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I'm Indraneel Katta Balaji, a UI/UX designer with 5+ years of experience crafting user-centered interfaces for web and mobile apps across Construction, E-Commerce, Finance, and Sports. I adopt user research methods—surveys, interviews, and usability tests—to gather actionable insights and inform design decisions. I create personas, journey maps, information architectures, sitemaps, wireframes, and high-fidelity prototypes using Figma, Adobe XD, Sketch, Miro, and Hotjar. I design responsive interfaces and visual assets such as logos, banners, landing pages, and icons to improve navigation and task efficiency. I focus on clear communication and collaboration to deliver high-quality designs on time. I’ve held roles at IBM, Deloitte, Amazon Fiduciary Tech, Ole Ole Sport, and Handshake, leading design systems, onboarding flows, and platform redesigns. I’ve shipped 500+ high-fidelity screens and 30+ user flows, built scalable design systems with 200+ components, conducted usability testing and A/B tests, and partnered with product, research, and engineering teams to align design with business goals and boost user engagement.…I'm Indraneel Katta Balaji, a UI/UX designer with 5+ years of experience crafting user-centered interfaces for web and mobile apps across Construction, E-Commerce, Finance, and Sports. I adopt user research methods—surveys, interviews, and usability tests—to gather actionable insights and inform design decisions. I create personas, journey maps, information architectures, sitemaps, wireframes, and high-fidelity prototypes using Figma, Adobe XD, Sketch, Miro, and Hotjar. I design responsive interfaces and visual assets such as logos, banners, landing pages, and icons to improve navigation and task efficiency. I focus on clear communication and collaboration to deliver high-quality designs on time. I’ve held roles at IBM, Deloitte, Amazon Fiduciary Tech, Ole Ole Sport, and Handshake, leading design systems, onboarding flows, and platform redesigns. I’ve shipped 500+ high-fidelity screens and 30+ user flows, built scalable design systems with 200+ components, conducted usability testing and A/B tests, and partnered with product, research, and engineering teams to align design with business goals and boost user engagement.

Indraneel Katta Balaji

UI Designer, UX Designer, Product Designer, +2

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I'm Indraneel Katta Balaji, a UI/UX designer with 5+ years of experience crafting user-centered interfaces for web and mobile apps across Construction, E-Commerce, Finance, and Sports. I adopt user research methods—surveys, interviews, and usability tests—to gather actionable insights and inform design decisions. I create personas, journey maps, information architectures, sitemaps, wireframes, and high-fidelity prototypes using Figma, Adobe XD, Sketch, Miro, and Hotjar. I design responsive interfaces and visual assets such as logos, banners, landing pages, and icons to improve navigation and task efficiency. I focus on clear communication and collaboration to deliver high-quality designs on time. I’ve held roles at IBM, Deloitte, Amazon Fiduciary Tech, Ole Ole Sport, and Handshake, leading design systems, onboarding flows, and platform redesigns. I’ve shipped 500+ high-fidelity screens and 30+ user flows, built scalable design systems with 200+ components, conducted usability testing and A/B tests, and partnered with product, research, and engineering teams to align design with business goals and boost user engagement.…I'm Indraneel Katta Balaji, a UI/UX designer with 5+ years of experience crafting user-centered interfaces for web and mobile apps across Construction, E-Commerce, Finance, and Sports. I adopt user research methods—surveys, interviews, and usability tests—to gather actionable insights and inform design decisions. I create personas, journey maps, information architectures, sitemaps, wireframes, and high-fidelity prototypes using Figma, Adobe XD, Sketch, Miro, and Hotjar. I design responsive interfaces and visual assets such as logos, banners, landing pages, and icons to improve navigation and task efficiency. I focus on clear communication and collaboration to deliver high-quality designs on time. I’ve held roles at IBM, Deloitte, Amazon Fiduciary Tech, Ole Ole Sport, and Handshake, leading design systems, onboarding flows, and platform redesigns. I’ve shipped 500+ high-fidelity screens and 30+ user flows, built scalable design systems with 200+ components, conducted usability testing and A/B tests, and partnered with product, research, and engineering teams to align design with business goals and boost user engagement.

Available to hire

I’m Indraneel Katta Balaji, a UI/UX designer with 5+ years of experience crafting user-centered interfaces for web and mobile apps across Construction, E-Commerce, Finance, and Sports. I adopt user research methods—surveys, interviews, and usability tests—to gather actionable insights and inform design decisions. I create personas, journey maps, information architectures, sitemaps, wireframes, and high-fidelity prototypes using Figma, Adobe XD, Sketch, Miro, and Hotjar. I design responsive interfaces and visual assets such as logos, banners, landing pages, and icons to improve navigation and task efficiency. I focus on clear communication and collaboration to deliver high-quality designs on time.

I’ve held roles at IBM, Deloitte, Amazon Fiduciary Tech, Ole Ole Sport, and Handshake, leading design systems, onboarding flows, and platform redesigns. I’ve shipped 500+ high-fidelity screens and 30+ user flows, built scalable design systems with 200+ components, conducted usability testing and A/B tests, and partnered with product, research, and engineering teams to align design with business goals and boost user engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

DaVinci Resolve Studio

Intermediate

MongoDB

Intermediate

Python

Intermediate

Language

English

Fluent

Work Experience

AI Trainer - UI UX Design Expert at Handshake

November 1, 2025 - Present

Developed and evaluated domain-specific prompts to assess the performance of large language models in UX Design; analyzed outputs for scientific accuracy and depth; contributed to improving AI understanding of complex design tasks through expert review and feedback; conducted independent research to support prompt development and evaluation tasks.

UX Designer Consultant at Amazon – Fiduciary Tech

August 1, 2025 - October 31, 2025

Designed and delivered critical UX artifacts across BIM-related systems, improving onboarding, approval workflows, dashboards, and Autodesk product subscription and access management using Figma, Miro, and Cedric. Conducted UX research and usability testing, identifying pain points and refining designs to optimize workflows, resulting in a 25% improvement in APOC, senior, and finance leader approvals. Led user onboarding design and platform redesign, migrating from Salesforce UI to Amazon’s Cloudscape Design System for visual consistency, usability, and seamless project access. Created visual and UX assets for an application serving 50,000+ users, including logos, landing pages, banners, user flows, site maps, and information architecture, supporting both marketing and product goals. Delivered 500+ high-fidelity screens and 30+ user flows, accelerating design-to-development handoffs and simplifying onboarding, financial data entry, and project access management while ensuring complia

User Experience Designer at Ole Ole Sport

September 1, 2024 - July 31, 2025

Led user research and usability testing, refined designs based on feedback, and improved task completion rates. Implemented a scalable design system with 200+ UI components and a mobile-first approach to drive engagement, delivered 30+ high-fidelity screens weekly, and enhanced cross-department collaboration.

Product Designer at IBM

August 1, 2023 - August 31, 2024

Led ERP system redesign, collaborating with product managers, UX researchers, architects, and engineers to gather requirements and define project scope. Conducted user research with 50+ employees and stakeholders, reducing navigation complexity by 25%. Developed personas and journey maps, created low- and high-fidelity prototypes, built a design system, redesigned navigation flows to reduce task times by 30%, and produced visual assets adhering to branding guidelines. Executed A/B and usability testing with post-launch refinements that increased engagement and satisfaction.

UI/UX Designer at Deloitte

July 1, 2019 - June 30, 2022

Designed a cloud-based collaboration tool for 5,000+ users, optimized task management and team communication; conducted user research with 50+ stakeholders; performed competitive and SWOT analyses; developed personas and journey maps; created wireframes, interactive prototypes, and high-fidelity mockups; conducted usability testing with 100+ users; improved information architecture to reduce cognitive load and navigation errors; led A/B testing and post-launch refinements to boost user satisfaction.