Yu Pang

Led marketing and communication initiatives for luxury accommodation and lifestyle properties in ski areas in Japan, focusing on experience-driven storytelling and guest perception. Developed and executed digital marketing campaigns across social media, email marketing (HubSpot), website content (WordPress), and Google Ads, increasing engagement and enquiries across multiple markets. Crafted brand-aligned narratives for property launches, brochures, and online listings, ensuring consistency across all touchpoints. Collaborated closely with sales, operations, and external partners to align brand messaging with guest experience and revenue strategy. Organized VIP client experiences, inspections, and bespoke trips, translating real guest interactions into actionable marketing insights. Worked extensively with international and multicultural audiences, including Japanese, Chinese, Australian, USA, and Hong Kong markets, ensuring cultural sensitivity and relevance in communication.