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I am a global FMCG executive with 25+ years of leadership, driving growth through brand-led value creation, portfolio governance, pricing architecture, and innovation oversight across 25+ markets. Based in Switzerland, I bring Mexican-Spanish heritage and a track record of transforming brands and navigating regulated food categories with strong cross-functional leadership across R&D, supply chain, and insights.\n\nCurrent role: Senior Vice President Category – Infant, Toddler & Kids Nutrition at Hero Group (CHF >600M P&L). Previously held senior roles at Mondelēz International, Kraft Foods, Cadbury and Procter & Gamble. I’m skilled in growth strategy, portfolio governance, international supply models, and people development, with a reputation for transformation, turnaround, and building high-performing teams across global organisations.…I am a global FMCG executive with 25+ years of leadership, driving growth through brand-led value creation, portfolio governance, pricing architecture, and innovation oversight across 25+ markets. Based in Switzerland, I bring Mexican-Spanish heritage and a track record of transforming brands and navigating regulated food categories with strong cross-functional leadership across R&D, supply chain, and insights.\n\nCurrent role: Senior Vice President Category – Infant, Toddler & Kids Nutrition at Hero Group (CHF >600M P&L). Previously held senior roles at Mondelēz International, Kraft Foods, Cadbury and Procter & Gamble. I’m skilled in growth strategy, portfolio governance, international supply models, and people development, with a reputation for transformation, turnaround, and building high-performing teams across global organisations.

Martha Miralles

Brand Strategist, Marketing Strategist, Product Designer, +4

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I am a global FMCG executive with 25+ years of leadership, driving growth through brand-led value creation, portfolio governance, pricing architecture, and innovation oversight across 25+ markets. Based in Switzerland, I bring Mexican-Spanish heritage and a track record of transforming brands and navigating regulated food categories with strong cross-functional leadership across R&D, supply chain, and insights.\n\nCurrent role: Senior Vice President Category – Infant, Toddler & Kids Nutrition at Hero Group (CHF >600M P&L). Previously held senior roles at Mondelēz International, Kraft Foods, Cadbury and Procter & Gamble. I’m skilled in growth strategy, portfolio governance, international supply models, and people development, with a reputation for transformation, turnaround, and building high-performing teams across global organisations.…I am a global FMCG executive with 25+ years of leadership, driving growth through brand-led value creation, portfolio governance, pricing architecture, and innovation oversight across 25+ markets. Based in Switzerland, I bring Mexican-Spanish heritage and a track record of transforming brands and navigating regulated food categories with strong cross-functional leadership across R&D, supply chain, and insights.\n\nCurrent role: Senior Vice President Category – Infant, Toddler & Kids Nutrition at Hero Group (CHF >600M P&L). Previously held senior roles at Mondelēz International, Kraft Foods, Cadbury and Procter & Gamble. I’m skilled in growth strategy, portfolio governance, international supply models, and people development, with a reputation for transformation, turnaround, and building high-performing teams across global organisations.

Available to hire

I am a global FMCG executive with 25+ years of leadership, driving growth through brand-led value creation, portfolio governance, pricing architecture, and innovation oversight across 25+ markets. Based in Switzerland, I bring Mexican-Spanish heritage and a track record of transforming brands and navigating regulated food categories with strong cross-functional leadership across R&D, supply chain, and insights.\n\nCurrent role: Senior Vice President Category – Infant, Toddler & Kids Nutrition at Hero Group (CHF >600M P&L). Previously held senior roles at Mondelēz International, Kraft Foods, Cadbury and Procter & Gamble. I’m skilled in growth strategy, portfolio governance, international supply models, and people development, with a reputation for transformation, turnaround, and building high-performing teams across global organisations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Senior Vice President Category – Infant, Toddler & Kids Nutrition at Hero Group

January 1, 2022 - Present

Global P&L responsibility (>CHF 600M) across 25+ countries. Defines long-term category strategy, oversees global innovation governance & capital prioritisation; sets pricing architecture and value creation roadmap; defines supply footprint including third-party manufacturing; leads cross-functional senior leadership (R&D, Supply Chain, Insights).

Senior European Leadership Roles at Mondelēz International

January 1, 2003 - December 31, 2020

European leadership across chocolate, biscuits and candy; roles included Associate Marketing Director, Biscuits Europe; Associate Brand Director, Milka Europe; European Candy platform leadership; delivered brand turnaround, pan-European growth, portfolio simplification and margin improvements, and scalable innovation platforms.