Martha Miralles
I am a global FMCG executive with 25+ years of leadership, driving growth through brand-led value creation, portfolio governance, pricing architecture, and innovation oversight across 25+ markets.
About
I am a global FMCG executive with 25+ years of leadership, driving growth through brand-led value creation, portfolio governance, pricing architecture, and innovation oversight across 25+ markets. Based in Switzerland, I bring Mexican-Spanish heritage and a track record of transforming brands and navigating regulated food categories with strong cross-functional leadership across R&D, supply chain, and insights.\n\nCurrent role: Senior Vice President Category – Infant, Toddler & Kids Nutrition at Hero Group (CHF >600M P&L). Previously held senior roles at Mondelēz International, Kraft Foods, Cadbury and Procter & Gamble. I’m skilled in growth strategy, portfolio governance, international supply models, and people development, with a reputation for transformation, turnaround, and building high-performing teams across global organisations.
- 22 years' experience
- Joined March 2026
Languages
- Spanish; CastilianFluent
- EnglishFluent
- FrenchIntermediate
Industry experience
- Consumer Goods
- Healthcare
- Life Sciences
- Manufacturing
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Work experience
Global P&L responsibility (>CHF 600M) across 25+ countries. Defines long-term category strategy, oversees global innovation governance & capital prioritisation; sets pricing architecture and value creation roadmap; defines supply footprint including third-party manufacturing; leads cross-functional senior leadership (R&D, Supply Chain, Insights).
European leadership across chocolate, biscuits and candy; roles included Associate Marketing Director, Biscuits Europe; Associate Brand Director, Milka Europe; European Candy platform leadership; delivered brand turnaround, pan-European growth, portfolio simplification and margin improvements, and scalable innovation platforms.
Education
Certifications and awards
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