I'm a motivated, detail-obsessed fashion lover with a flair for design, storytelling, and customer experience. After three years studying Fashion Design, I learned how to turn a simple piece of fabric into something that makes people stop and stare. My retail and styling experience taught me what flies off the rack (and what definitely doesn’t), plus how to create those “I need that” moments. I’m just as excited by trend forecasts and data as I am by fabrics and color palettes, and I love finding the sweet spot where creativity meets commercial success. Sustainability and innovation drive everything I do. I want to shape fashion that looks incredible, tells a story, and makes a positive impact, because fashion should make people feel good, inside and out.…I'm a motivated, detail-obsessed fashion lover with a flair for design, storytelling, and customer experience. After three years studying Fashion Design, I learned how to turn a simple piece of fabric into something that makes people stop and stare. My retail and styling experience taught me what flies off the rack (and what definitely doesn’t), plus how to create those “I need that” moments. I’m just as excited by trend forecasts and data as I am by fabrics and color palettes, and I love finding the sweet spot where creativity meets commercial success. Sustainability and innovation drive everything I do. I want to shape fashion that looks incredible, tells a story, and makes a positive impact, because fashion should make people feel good, inside and out.WWWW…