Hi, I’m Heba Ashtar, a Dubai-based Social Media Manager and Brand Designer with over four years of experience helping wellness and healthcare brands grow visibility and engagement across Instagram, TikTok, and more. I build and execute multi-channel campaigns, manage client communications with HubSpot CRM, and deliver creative solutions that drive growth and loyalty. I’ve led digital branding for clients across Dubai and Canada, curated bilingual content (Arabic and English), and produced data-driven reports to optimize performance. I love turning insights into visuals and storytelling, and I enjoy collaborating with cross-functional teams to deliver results that scale brands and campaigns.

Heba Ashtar

Hi, I’m Heba Ashtar, a Dubai-based Social Media Manager and Brand Designer with over four years of experience helping wellness and healthcare brands grow visibility and engagement across Instagram, TikTok, and more. I build and execute multi-channel campaigns, manage client communications with HubSpot CRM, and deliver creative solutions that drive growth and loyalty. I’ve led digital branding for clients across Dubai and Canada, curated bilingual content (Arabic and English), and produced data-driven reports to optimize performance. I love turning insights into visuals and storytelling, and I enjoy collaborating with cross-functional teams to deliver results that scale brands and campaigns.

Available to hire

Hi, I’m Heba Ashtar, a Dubai-based Social Media Manager and Brand Designer with over four years of experience helping wellness and healthcare brands grow visibility and engagement across Instagram, TikTok, and more. I build and execute multi-channel campaigns, manage client communications with HubSpot CRM, and deliver creative solutions that drive growth and loyalty.

I’ve led digital branding for clients across Dubai and Canada, curated bilingual content (Arabic and English), and produced data-driven reports to optimize performance. I love turning insights into visuals and storytelling, and I enjoy collaborating with cross-functional teams to deliver results that scale brands and campaigns.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Social Media Manager & Brand Designer (Freelance) at Perla Clinic
January 1, 2021 - January 1, 2025
Managed client communications and implemented social media strategies to increase clinic visibility across Instagram and TikTok. Leveraged HubSpot CRM to nurture customer relationships, track interactions, and optimize sales and marketing efforts.
Social Media Manager & Brand Designer at Alfangu Group
January 1, 2017 - January 1, 2020
Developed and executed digital brand strategies for clients across wellness and healthcare sectors, including GMC Clinics, MG Aesthetics, Oro Med Spa, and Snow Wrangler. Delivered content and branding solutions across Instagram, curating campaigns that boosted engagement up to 40% and strengthened client loyalty.
Social Media Executive at Smilegate West
January 1, 2016 - January 1, 2017
Curated and translated social media and platform content for bilingual audiences (Arabic and English). Produced community-driven content for online gaming platforms, resulting in weekly engagement of over 1,000 users.

Education

Graduate Certificate in Product Management at Conestoga College
January 1, 2023 - January 1, 2024
Diploma in Graphic Design (Print & Web) at Humber College
January 1, 2016 - January 1, 2017
Honours BA in Marketing at Canadian University of Dubai
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Gaming, Media & Entertainment, Professional Services