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I'm Marc Canovas Buitrago, a data-driven marketing and finance professional with a Master in Data Analytics for Business from UPF School of Management. I blend analytics, pricing, forecasting, and strategic planning to drive business performance across healthcare, consumer goods, and tech-enabled ventures. In my spare time I enjoy running, tennis, and music, drawing inspiration from artists like Jamiroquai and Massive Attack, and from literature such as Guns, Germs, and Steel. I love turning data into clear actions, building pricing models, and collaborating across teams to deliver value.…I'm Marc Canovas Buitrago, a data-driven marketing and finance professional with a Master in Data Analytics for Business from UPF School of Management. I blend analytics, pricing, forecasting, and strategic planning to drive business performance across healthcare, consumer goods, and tech-enabled ventures. In my spare time I enjoy running, tennis, and music, drawing inspiration from artists like Jamiroquai and Massive Attack, and from literature such as Guns, Germs, and Steel. I love turning data into clear actions, building pricing models, and collaborating across teams to deliver value.

Marc Canovas Buitrago

Data Analyst, Data Scientist, Marketing Strategist, +2

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I'm Marc Canovas Buitrago, a data-driven marketing and finance professional with a Master in Data Analytics for Business from UPF School of Management. I blend analytics, pricing, forecasting, and strategic planning to drive business performance across healthcare, consumer goods, and tech-enabled ventures. In my spare time I enjoy running, tennis, and music, drawing inspiration from artists like Jamiroquai and Massive Attack, and from literature such as Guns, Germs, and Steel. I love turning data into clear actions, building pricing models, and collaborating across teams to deliver value.…I'm Marc Canovas Buitrago, a data-driven marketing and finance professional with a Master in Data Analytics for Business from UPF School of Management. I blend analytics, pricing, forecasting, and strategic planning to drive business performance across healthcare, consumer goods, and tech-enabled ventures. In my spare time I enjoy running, tennis, and music, drawing inspiration from artists like Jamiroquai and Massive Attack, and from literature such as Guns, Germs, and Steel. I love turning data into clear actions, building pricing models, and collaborating across teams to deliver value.

Available to hire

I’m Marc Canovas Buitrago, a data-driven marketing and finance professional with a Master in Data Analytics for Business from UPF School of Management. I blend analytics, pricing, forecasting, and strategic planning to drive business performance across healthcare, consumer goods, and tech-enabled ventures.

In my spare time I enjoy running, tennis, and music, drawing inspiration from artists like Jamiroquai and Massive Attack, and from literature such as Guns, Germs, and Steel. I love turning data into clear actions, building pricing models, and collaborating across teams to deliver value.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Advanced

English

Fluent

French

Intermediate

Work Experience

Pricing Manager at Ukio

February 1, 2023 - June 1, 2024

Supported budget reviews and year-end closings by adjusting forecasts based on business performance and objectives; contributed to the definition of financial targets, forecasting, and monitoring their execution; developed pricing simulation models for tender proposals to optimize product mix and discounts; enabled data-driven decisions; involved in data visualization and project management.

Marketing Strategist at Nestlé Health Science

January 1, 2017 - December 31, 2021

Market Strategy & Planning (MS&P); Marketing & Brand Management; Customer Behavior Analysis; Statistical Analysis and Interpretation; Data Analysis.

Analytics & Forecasting Specialist at Wharton Business School (collaborative project)

January 1, 2022 - December 31, 2023

Development of a demand estimation model for retail assortment optimization; contributed to forecasting, analytics, and data-driven decision support for retail strategies.