I am a Social Media Specialist with hands-on experience developing strategy, creating engaging content and managing multi-platform social channels to grow audiences and deliver brand impact. I excel in content planning, short-form video creation, performance analysis and cross-functional collaboration. I bring a creative and data-informed approach to recruitment and brand social media within large, multi-stakeholder environments.

JEEGNA CHOHAN

I am a Social Media Specialist with hands-on experience developing strategy, creating engaging content and managing multi-platform social channels to grow audiences and deliver brand impact. I excel in content planning, short-form video creation, performance analysis and cross-functional collaboration. I bring a creative and data-informed approach to recruitment and brand social media within large, multi-stakeholder environments.

Available to hire

I am a Social Media Specialist with hands-on experience developing strategy, creating engaging content and managing multi-platform social channels to grow audiences and deliver brand impact.

I excel in content planning, short-form video creation, performance analysis and cross-functional collaboration. I bring a creative and data-informed approach to recruitment and brand social media within large, multi-stakeholder environments.

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Work Experience

Employer Branding Partner at Saint-Gobain UK & Ireland
September 1, 2021 - Present
Owned the full social media lifecycle for careers and employer brand channels, developing strategy, content creation and optimisation. Built and scaled careers social channels from 0 to 730+ followers, increasing organic engagement through targeted video, reels and storytelling formats. Planned and managed monthly content calendars using scheduling tools, balancing reactive content, trend-led posts and campaign material. Created engaging content (video/interviews/carousels) capturing colleague stories, brand culture and talent attraction messaging. Edited content using Canva, Premiere Pro, CapCut and iMovie, ensuring on-brand visuals and messaging across platforms. Monitored performance using analytics tools, producing monthly reports that informed ongoing optimisation and content strategy adjustments. Partnered closely with HR, Talent Acquisition and Comms teams to align social content with recruitment campaigns and organisational priorities. Provided internal guidance on social media
Internal Recruitment Partner at Saint-Gobain UK & Ireland
August 1, 2017 - August 31, 2021
Supported stakeholder communications and recruitment content development across channels. Collaborated with hiring managers to refine candidate messaging and improve engagement with attraction campaigns.
Senior Recruitment Advisor at Cromwell Tools
August 1, 2016 - August 31, 2017
Delivered recruitment events, helped refine attraction messaging and created candidate-focused communications.
Recruitment Consultant at Jaguar Land Rover / Pontoon Solutions
March 1, 2014 - August 31, 2016
Supported recruitment campaigns and content delivery for graduate, apprentice and experienced hire audiences.
Early Career – HR & Resourcing Roles at Various Organisations
January 1, 2010 - December 31, 2014
Built a strong foundation in HR operations, communication and stakeholder engagement.

Education

MA Human Resource Management at De Montfort University
January 11, 2030 - March 5, 2026
BSc (Hons) Business & Management at Aston University
January 11, 2030 - March 5, 2026

Qualifications

CIPD Qualified
January 11, 2030 - March 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Education