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I'm Sara Azadkhani, a Visual Content Strategist and Photographer based in Vienna, Austria. With 7+ years of experience leading brand identity, art direction, and integrated content campaigns across fashion, hospitality, and lifestyle sectors, I translate brand values into cohesive, visually compelling systems. I have a proven track record of scaling social media reach and engagement, delivering short-form video campaigns, and managing end-to-end creative production from concept to delivery. I excel at directing full production cycles—photography, videography, styling, and post-production—and coordinating cross-functional teams. I’m actively seeking roles with agencies, brands, and creative studios across Austria.…I'm Sara Azadkhani, a Visual Content Strategist and Photographer based in Vienna, Austria. With 7+ years of experience leading brand identity, art direction, and integrated content campaigns across fashion, hospitality, and lifestyle sectors, I translate brand values into cohesive, visually compelling systems. I have a proven track record of scaling social media reach and engagement, delivering short-form video campaigns, and managing end-to-end creative production from concept to delivery. I excel at directing full production cycles—photography, videography, styling, and post-production—and coordinating cross-functional teams. I’m actively seeking roles with agencies, brands, and creative studios across Austria.

Sara Azadkhani

Creative Director, Art Director, Photographer, +2

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I'm Sara Azadkhani, a Visual Content Strategist and Photographer based in Vienna, Austria. With 7+ years of experience leading brand identity, art direction, and integrated content campaigns across fashion, hospitality, and lifestyle sectors, I translate brand values into cohesive, visually compelling systems. I have a proven track record of scaling social media reach and engagement, delivering short-form video campaigns, and managing end-to-end creative production from concept to delivery. I excel at directing full production cycles—photography, videography, styling, and post-production—and coordinating cross-functional teams. I’m actively seeking roles with agencies, brands, and creative studios across Austria.…I'm Sara Azadkhani, a Visual Content Strategist and Photographer based in Vienna, Austria. With 7+ years of experience leading brand identity, art direction, and integrated content campaigns across fashion, hospitality, and lifestyle sectors, I translate brand values into cohesive, visually compelling systems. I have a proven track record of scaling social media reach and engagement, delivering short-form video campaigns, and managing end-to-end creative production from concept to delivery. I excel at directing full production cycles—photography, videography, styling, and post-production—and coordinating cross-functional teams. I’m actively seeking roles with agencies, brands, and creative studios across Austria.

Available to hire

I’m Sara Azadkhani, a Visual Content Strategist and Photographer based in Vienna, Austria. With 7+ years of experience leading brand identity, art direction, and integrated content campaigns across fashion, hospitality, and lifestyle sectors, I translate brand values into cohesive, visually compelling systems.

I have a proven track record of scaling social media reach and engagement, delivering short-form video campaigns, and managing end-to-end creative production from concept to delivery. I excel at directing full production cycles—photography, videography, styling, and post-production—and coordinating cross-functional teams. I’m actively seeking roles with agencies, brands, and creative studios across Austria.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Persian

Fluent

English

Advanced

German

Beginner

Work Experience

Independent Creative & Brand Strategist at Freelance

March 1, 2019 - Present

Built cohesive brand identities for 10+ clients across hospitality, fashion, and lifestyle sectors — translating brand values into scalable visual systems through photography and content strategy. Managed end-to-end production independently, from initial client brief through creative concept to final delivery.

Senior Visual Content Strategist at B gluten

June 1, 2025 - January 1, 2026

Revitalised underperforming social media channels, achieving a 4–10× increase in video reach versus prior benchmarks through data-informed content strategy. Directed full-cycle content production — AI-assisted market research, recipe development, food styling, scene design, photography, videography, and post-production — delivering consistent, on-brand assets. Led campaigns generating 25,500+ Instagram views, exceeding engagement KPIs. Developed and executed monthly content roadmaps aligned with audience behaviour, brand positioning, and commercial objectives. Established a cohesive visual identity system that elevated perceived brand value across digital platforms and retail placement in a leading Tehran cafe. Produced short-form video content optimized for Instagram Reels and algorithm-driven discovery.

Founder & Creative Director at Mahiat (Independent Brand)

December 1, 2023 - May 31, 2025

Founded and led an independent lifestyle brand from zero — overarching brand strategy, visual identity, product development, and end-to-end creative execution. Designed complete brand identity system including logo, visual language, brand messaging, and tone of voice. Directed all content production (photography, videography, editing, publishing) to build a cohesive and commercially viable digital presence. Secured retail exposure through two curated industry events within six months of launch, validating brand position in the market.

Visual Content Director at Cito Agency

August 1, 2020 - October 1, 2022

Executed commercial photography and visual content projects for 20+ restaurant, cafe, and furniture brands over three years. Produced platform-optimized visual assets for Instagram and digital marketing campaigns across multiple client accounts simultaneously.

Content Creator & Visual Concept Developer at Bimax Company

January 1, 2020 - September 1, 2021

Developed mood boards and structured visual storytelling frameworks aligned with brand campaigns and marketing strategies. Researched market and visual trends, translating insights into actionable content direction for cross-functional marketing teams.

Founder & Creative Director at Mahiat

December 1, 2023 - May 1, 2025

Founded and led an independent lifestyle brand, overseeing overarching brand strategy, visual identity, product development, and end-to-end creative execution.

Senior Visual Content Strategist at BgLuten

January 1, 2025 - January 1, 2026

Revitalised underperforming social media channels, achieving 4–10× increases in video reach vs prior benchmarks. Directed full-cycle content production (AI-assisted market research, recipe development, food styling, scene design, photography, videography, post-production) and led product launch campaigns generating 25,500+ Instagram views.

Visual Content Director at Cito Agency

August 1, 2019 - October 1, 2022

Directed commercial photography and visual content projects for 20+ restaurants, cafes, and furniture brands over three years. Built platform-optimized visual assets for Instagram and multi-channel campaigns; established cohesive visual assets across channels.

Independent Creative & Brand Strategist at (Freelance / Self-employed)

March 1, 2019 - Present

Built cohesive brand identities for 10+ clients across hospitality, fashion, and lifestyle sectors—translating brand values into scalable visual systems through photography and content strategy. Managed end-to-end production in independent engagements, from client brief to final delivery.