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Hi, I’m Daniela—a final-year undergraduate passionate about marketing and brand development. I’m eager to support the planning and execution of marketing campaigns, product development initiatives, and consumer insight analysis. I love transforming data into innovative, consumer-focused brand strategies that resonate with people. I’m currently studying at IE University in Madrid, where I ranked in the top 10% of my program. My experience spans brand strategy, content creation, and digital marketing across Colombian and European markets, where I’ve helped with analytics, storytelling, and cross-functional collaboration to drive growth and impact.…Hi, I’m Daniela—a final-year undergraduate passionate about marketing and brand development. I’m eager to support the planning and execution of marketing campaigns, product development initiatives, and consumer insight analysis. I love transforming data into innovative, consumer-focused brand strategies that resonate with people. I’m currently studying at IE University in Madrid, where I ranked in the top 10% of my program. My experience spans brand strategy, content creation, and digital marketing across Colombian and European markets, where I’ve helped with analytics, storytelling, and cross-functional collaboration to drive growth and impact.

Daniela Garcia Porto

Brand Strategist, Marketing Strategist, Content Creator, +2

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Hi, I’m Daniela—a final-year undergraduate passionate about marketing and brand development. I’m eager to support the planning and execution of marketing campaigns, product development initiatives, and consumer insight analysis. I love transforming data into innovative, consumer-focused brand strategies that resonate with people. I’m currently studying at IE University in Madrid, where I ranked in the top 10% of my program. My experience spans brand strategy, content creation, and digital marketing across Colombian and European markets, where I’ve helped with analytics, storytelling, and cross-functional collaboration to drive growth and impact.…Hi, I’m Daniela—a final-year undergraduate passionate about marketing and brand development. I’m eager to support the planning and execution of marketing campaigns, product development initiatives, and consumer insight analysis. I love transforming data into innovative, consumer-focused brand strategies that resonate with people. I’m currently studying at IE University in Madrid, where I ranked in the top 10% of my program. My experience spans brand strategy, content creation, and digital marketing across Colombian and European markets, where I’ve helped with analytics, storytelling, and cross-functional collaboration to drive growth and impact.

Available to hire

Hi, I’m Daniela—a final-year undergraduate passionate about marketing and brand development. I’m eager to support the planning and execution of marketing campaigns, product development initiatives, and consumer insight analysis. I love transforming data into innovative, consumer-focused brand strategies that resonate with people.

I’m currently studying at IE University in Madrid, where I ranked in the top 10% of my program. My experience spans brand strategy, content creation, and digital marketing across Colombian and European markets, where I’ve helped with analytics, storytelling, and cross-functional collaboration to drive growth and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Brand Strategy Intern at Behar SAS

June 1, 2025 - September 1, 2025

Analyzed Shopify data to identify sales trends and implemented psychology-based nudges across the website and social media to improve cart additions and conversion rates. Strengthened brand storytelling and supported new product development from ideation to market launch, including functionality, timing, PR package distribution, and campaign execution.

Marketing Consultant Intern at Fortia Minerals SAS

June 1, 2024 - August 1, 2024

Analyzed internal marketing and operational processes to enhance efficiency and strategy; gained proficiency in SAP for workflow management; participated in cross-functional planning and assisted with internal and external presentations.

Content Creator at Komvida Kombucha S.L.

September 1, 2023 - May 1, 2024

Created digital content strategies to enhance brand visibility and drive audience engagement across social media platforms; collected and processed consumer and market data to create and edit video content, optimizing performance based on platform algorithms and improving key engagement metrics.

Strategy Manager - Founder at Monku Bags

October 1, 2020 - January 1, 2025

Developed marketing campaigns to position artisanal products in fashion-conscious markets; managed product development and logistics while enabling sustainable income opportunities through fair trade practices, advocating for social responsibility and community empowerment.

CRM & Marketing Consultant at Gondella Iberia S.L.

January 1, 2024 - December 31, 2024

Developed a Salesforce-based CRM solution to improve efficiency by 75% and designed a targeted digital marketing strategy across LinkedIn and TikTok. Strengthened strategic thinking through joint business planning and enhanced communication with partners and customers.

IE University Optimization Project at IE University

January 1, 2025 - January 1, 2025

Designed cookie banner prototypes aimed at increasing acceptance rates and conducted A/B testing to boost opt-in rates by 15% while ensuring GDPR compliance. Applied behavioral science insights to make data-driven marketing decisions.