I’m Francesco Aglieri Rinella, a strategic PR & Media Coordinator and Media Buyer with extensive experience in national sports and entertainment campaigns within highly regulated gambling markets. I excel at ambassador programs, sponsorship activations, and multi-channel media planning to boost brand visibility while ensuring compliance with Italian advertising rules. I thrive when orchestrating cross-functional teams and managing creative agencies to deliver high-impact campaigns that resonate with regulated audiences. Based in Malta, I collaborate with media centers to oversee production, on-set messaging, and regulatory adherence. I specialize in responsible gaming communications, stakeholder negotiations, and complex sponsorships, and I’m fluent in Italian and English with professional Spanish. I’m open to remote opportunities and passionate about driving responsible, engaging brand experiences in dynamic markets.

Francesco Aglieri Rinella

I’m Francesco Aglieri Rinella, a strategic PR & Media Coordinator and Media Buyer with extensive experience in national sports and entertainment campaigns within highly regulated gambling markets. I excel at ambassador programs, sponsorship activations, and multi-channel media planning to boost brand visibility while ensuring compliance with Italian advertising rules. I thrive when orchestrating cross-functional teams and managing creative agencies to deliver high-impact campaigns that resonate with regulated audiences. Based in Malta, I collaborate with media centers to oversee production, on-set messaging, and regulatory adherence. I specialize in responsible gaming communications, stakeholder negotiations, and complex sponsorships, and I’m fluent in Italian and English with professional Spanish. I’m open to remote opportunities and passionate about driving responsible, engaging brand experiences in dynamic markets.

Available to hire

I’m Francesco Aglieri Rinella, a strategic PR & Media Coordinator and Media Buyer with extensive experience in national sports and entertainment campaigns within highly regulated gambling markets. I excel at ambassador programs, sponsorship activations, and multi-channel media planning to boost brand visibility while ensuring compliance with Italian advertising rules. I thrive when orchestrating cross-functional teams and managing creative agencies to deliver high-impact campaigns that resonate with regulated audiences.

Based in Malta, I collaborate with media centers to oversee production, on-set messaging, and regulatory adherence. I specialize in responsible gaming communications, stakeholder negotiations, and complex sponsorships, and I’m fluent in Italian and English with professional Spanish. I’m open to remote opportunities and passionate about driving responsible, engaging brand experiences in dynamic markets.

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Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Media & PR Coordinator at Betsson Group
January 1, 2023 - Present
Lead PR and Media strategy for Betsson, Starcasino and Betsson Sport in the Italian market. Directly manage creative agencies and media center, overseeing strategic planning, execution and compliance. Manage ambassador strategy and coordination with Francesco Totti (since 2024), Roberto Baggio and Fabio Cannavaro. Oversaw national launches of Betsson Sport campaigns (2024–2026), structuring event scripts, press management and multi-channel media amplification. Managed sponsorship-related visibility for top Italian clubs and Serie B; fully managed 2025 sponsorship activation within 'Falsissimo' by Fabrizio Corona, negotiating branded assets and maximizing exposure.
Social & Digital Media Manager at Helbiz Media
January 1, 2021 - January 1, 2023
Managed multi-platform social media strategy (Instagram, TikTok, Facebook, Twitter). Developed content strategy for international sports rights (Serie BKT, DFB Pokal, NFL, NCAA and MLB). Led influencer activations and digital partnerships with Serie BKT clubs and Lega B. Produced SEO-optimized sports content and managed WordPress blog. Conducted sentiment analysis and managed email marketing campaigns.
Digital Content Editor at Eleven Sports (DAZN Group)
January 1, 2020 - January 1, 2021
Managed editorial planning and social distribution for major competitions including Copa America 2021. Executed community management, engagement strategy and audience growth initiatives. Supported digital marketing activities including push notifications and newsletters.

Education

Master in Sport Digital Marketing & Communication at RCS Academy Business School, Milan
January 1, 2020 - March 5, 2026
Foreign Languages at University of Palermo
January 1, 2018 - March 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment