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I'm a marketing automation specialist with 10+ years of experience helping startups scale through email, CRM, and automation platforms. I love digging into data, spotting trends, and optimizing campaigns with tools like Pardot, HubSpot, Eloqua, Braze, and Salesforce to boost acquisition and conversion. I'm a data-driven professional who enjoys turning complex data from Snowflake and Looker Studio into actionable segments and dashboards. I thrive in cross-functional teams, collaborate with design and stakeholders, and constantly explore new automation techniques to drive measurable growth.…I'm a marketing automation specialist with 10+ years of experience helping startups scale through email, CRM, and automation platforms. I love digging into data, spotting trends, and optimizing campaigns with tools like Pardot, HubSpot, Eloqua, Braze, and Salesforce to boost acquisition and conversion. I'm a data-driven professional who enjoys turning complex data from Snowflake and Looker Studio into actionable segments and dashboards. I thrive in cross-functional teams, collaborate with design and stakeholders, and constantly explore new automation techniques to drive measurable growth.

Niya Mariyanova Parvanova

Marketing Automation Specialist, Digital Marketer, Marketing Strategist, +2

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I'm a marketing automation specialist with 10+ years of experience helping startups scale through email, CRM, and automation platforms. I love digging into data, spotting trends, and optimizing campaigns with tools like Pardot, HubSpot, Eloqua, Braze, and Salesforce to boost acquisition and conversion. I'm a data-driven professional who enjoys turning complex data from Snowflake and Looker Studio into actionable segments and dashboards. I thrive in cross-functional teams, collaborate with design and stakeholders, and constantly explore new automation techniques to drive measurable growth.…I'm a marketing automation specialist with 10+ years of experience helping startups scale through email, CRM, and automation platforms. I love digging into data, spotting trends, and optimizing campaigns with tools like Pardot, HubSpot, Eloqua, Braze, and Salesforce to boost acquisition and conversion. I'm a data-driven professional who enjoys turning complex data from Snowflake and Looker Studio into actionable segments and dashboards. I thrive in cross-functional teams, collaborate with design and stakeholders, and constantly explore new automation techniques to drive measurable growth.

Available to hire

I’m a marketing automation specialist with 10+ years of experience helping startups scale through email, CRM, and automation platforms. I love digging into data, spotting trends, and optimizing campaigns with tools like Pardot, HubSpot, Eloqua, Braze, and Salesforce to boost acquisition and conversion.

I’m a data-driven professional who enjoys turning complex data from Snowflake and Looker Studio into actionable segments and dashboards. I thrive in cross-functional teams, collaborate with design and stakeholders, and constantly explore new automation techniques to drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Bulgarian

Fluent

English

Fluent

Work Experience

Email Developer and CRM Automations at Ro.co

May 1, 2024 - Present

Responsible for building and improving all marketing and transactional emails across lifecycle stages. uses Liquid to personalize email content and target messaging. Analyzes raw data from Snowflake with dashboard tools like Mixpanel to create custom audience segments and dashboards, and evaluates the impact of email tactics on conversions. Creates Braze canvases integrating SMS, Push and Email channels. Collaborates with Design and Stakeholder teams to integrate Dyspatch as an email building tool to reflect Ro branding. Manages and audits Braze and Dyspatch assets, and works with Data Engineers to launch complex transactional emails for better delivery and conversion. Contributes to a CRM data-structure project for better customer management.

Marketing Automation Manager at YNV Group

March 1, 2023 - April 1, 2024

Administers daily HubSpot platform activities, creates and tests nurture programs, and optimizes lead generation campaigns through automation. Improves data collection strategies and supports sales, marketing and development teams in implementing automation across channels. Conducts platform and database clean-up projects and builds data-health, campaign, email and channel dashboards in HubSpot.

Marketing Automations Manager at New Statesman Media Group

September 1, 2021 - January 1, 2023

Maintains lead generation and automation processes across over 30 websites, assists two business units with martech stack needs, and leads a team of marketing experts. Works across Pardot, Salesforce and Lytics, sharing best automation practices to improve Marketing to Sales conversions. Audits data collection points, drives taxonomy and data improvements, and reports on email deliverability and campaign performance.

Senior Marketing Operations Campaign Analyst at Progress

April 1, 2021 - September 1, 2021

Runs and configures automated nurture, webinar and promotion email campaigns in Eloqua; creates targeted segments for campaigns; collaborates with demand generation and sales on promotions; pulls contact data for analysis; enhances email automation by applying filters and creating dynamic content merge fields to improve response rates.

Digital Marketing Specialist at Еuromoney

September 1, 2018 - April 1, 2021

Launches new marketing websites to enhance customer journeys; plans MQL/SQL campaigns; manages end-to-end email automation including planning, audience segmentation and dynamic content; oversees data flows and integrations between Salesforce and marketing platforms; manages website forms to improve data capture; supports funnel reporting with Google Analytics and Qlik; reports with Google Data Studio; uses HTML/CSS to create email templates and landing pages in Pardot and Marketo.

Digital Marketing Expert at Secure Group

April 1, 2018 - September 1, 2018

Optimizes CRM data to meet Sales needs in HubSpot; collaborates with the CEO on marketing strategy; runs CRM data optimization campaigns; executes email automation campaigns; optimizes user journeys; analyzes website traffic using Google Analytics.

Digital Marketer at Rhythm Engineering

January 1, 2018 - April 1, 2018

Conducts market research and strategizes around opportunities for new product launches; collaborates with freelancers on Salesforce and Pardot integration; manages WordPress-based website; analyzes current marketing funnel and designs improved engagement plans; develops landing pages in ClickFunnels.

Marketing Executive at Euromoney Learning Solutions

January 1, 2016 - January 1, 2018

Email marketing expert from campaign planning to execution of automations; manages databases, website updates, and corrections; analyzes leads acquisition from organic and social channels; develops targeted audience segments; collaborates with Sales and Product teams on new campaigns.