Niya Mariyanova Parvanova

Responsible for building and improving all marketing and transactional emails across lifecycle stages. uses Liquid to personalize email content and target messaging. Analyzes raw data from Snowflake with dashboard tools like Mixpanel to create custom audience segments and dashboards, and evaluates the impact of email tactics on conversions. Creates Braze canvases integrating SMS, Push and Email channels. Collaborates with Design and Stakeholder teams to integrate Dyspatch as an email building tool to reflect Ro branding. Manages and audits Braze and Dyspatch assets, and works with Data Engineers to launch complex transactional emails for better delivery and conversion. Contributes to a CRM data-structure project for better customer management.

Administers daily HubSpot platform activities, creates and tests nurture programs, and optimizes lead generation campaigns through automation. Improves data collection strategies and supports sales, marketing and development teams in implementing automation across channels. Conducts platform and database clean-up projects and builds data-health, campaign, email and channel dashboards in HubSpot.

Maintains lead generation and automation processes across over 30 websites, assists two business units with martech stack needs, and leads a team of marketing experts. Works across Pardot, Salesforce and Lytics, sharing best automation practices to improve Marketing to Sales conversions. Audits data collection points, drives taxonomy and data improvements, and reports on email deliverability and campaign performance.