Own end-to-end marketing strategy and branding for DTC, retail, and marketplace channels; lead partnerships with early-stage and growth consumer brands; translate business goals into actionable marketing plans and creative directions.

Associate Manager, Brand & Marketing at Sold Through

November 1, 2021 - May 1, 2024

Led multi-channel brand marketing programs, built brand assets and campaigns, drove go-to-market planning, and aligned digital and retail initiatives to growth objectives.

Sales Manager at Dillard's

June 1, 2010 - December 1, 2013

Created department sales plans across men's, women's apparel and accessories; managed 20+ sales associates; monitored inventory; maintained merchandising and signage standards; supported omni-channel and go-to-market initiatives; collaborated on product road maps and vendor relations.

Assistant Brand Manager at Fossil Group

September 1, 2017 - October 1, 2021

Oversaw assortment planning and inventory management across precious metals categories; partnered with Planning on pricing, allocations, calendars, and promotional planning; managed SKU development and purchase order entry; developed regional/retailer-specific merchandising strategies and marketing collateral; led cross-functional collaboration to support line launches and retail execution.