I'm Alexandra Markovich, a skilled editor and writer focused on B2B sponsored content and brand storytelling. I partner with sales teams and clients to craft content programs—thought leadership, case studies, white papers, and engaging advertorials—that reflect client goals, align with brand voice, and resonate with target audiences. My experience spans top publishers and Fortune 500 brands, and I enjoy turning complex topics into clear, SEO-friendly content. I thrive in collaborative, fast-paced environments, conduct interviews and webinars with industry experts, and help refine content products for both digital and print magazines. I’m passionate about storytelling, SEO, and building strong client relationships across industries like toys, entertainment, fashion, beauty, and food and beverage, while attending key trade shows to stay ahead of trends.

Alexandra Markovich

I'm Alexandra Markovich, a skilled editor and writer focused on B2B sponsored content and brand storytelling. I partner with sales teams and clients to craft content programs—thought leadership, case studies, white papers, and engaging advertorials—that reflect client goals, align with brand voice, and resonate with target audiences. My experience spans top publishers and Fortune 500 brands, and I enjoy turning complex topics into clear, SEO-friendly content. I thrive in collaborative, fast-paced environments, conduct interviews and webinars with industry experts, and help refine content products for both digital and print magazines. I’m passionate about storytelling, SEO, and building strong client relationships across industries like toys, entertainment, fashion, beauty, and food and beverage, while attending key trade shows to stay ahead of trends.

Available to hire

I’m Alexandra Markovich, a skilled editor and writer focused on B2B sponsored content and brand storytelling. I partner with sales teams and clients to craft content programs—thought leadership, case studies, white papers, and engaging advertorials—that reflect client goals, align with brand voice, and resonate with target audiences. My experience spans top publishers and Fortune 500 brands, and I enjoy turning complex topics into clear, SEO-friendly content.

I thrive in collaborative, fast-paced environments, conduct interviews and webinars with industry experts, and help refine content products for both digital and print magazines. I’m passionate about storytelling, SEO, and building strong client relationships across industries like toys, entertainment, fashion, beauty, and food and beverage, while attending key trade shows to stay ahead of trends.

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Language

English
Fluent

Work Experience

Editor of Sponsored Content and Brand Content Specialist at Informa Markets-License Global
February 1, 2023 - Present
Manages B2B sponsored content programs and creates content strategy and advertorials with high-profile clients; researches, interviews, writes and designs thought leadership articles, case studies, news, magazine features, white papers, etc.; conducts webinars and video interviews with industry experts; upholds standards for sponsored content processes and products; writes SEO-informed ad copy, landing pages, and meta excerpts; provides weekly updates to editorial team; develops new content products; advises sales team; maintains relationships with international Fortune 500 clients; works with clients across toys, entertainment, fashion, beauty, television, and F&B; attends trade shows as needed.
Freelance Editor and Writer at Alex and Her Books
June 1, 2020 - Present
Edit, copyedit, and proofread client documentation; proofread HousingWire magazine; write sponsored content and perform fact-checking for Clear Admit; produce SEO articles, restaurant reviews, monthly newsletters, and press releases for clients including Stockworth Real Estate, Miami Community Newspapers, Metro MBA, Clear Admit, iShowcase, HousingWire, Epilepsy Florida.
Writer of Sponsored Content at SDxCentral (B2B)
May 1, 2022 - September 1, 2022
Wrote and designed thought leadership articles, blog posts, white papers, and technical guides on IoT, AI, Edge, Cloud, SaaS; produced SEO-informed ad copy, landing pages, and meta excerpts; designed B2B tech marketing materials; conducted webinars with industry experts; maintained relationships with Fortune 500 clients; attended trade shows as needed.
Consumer Reporter at The US Sun
December 1, 2021 - May 1, 2022
Wrote informational consumer news articles daily with an unbiased perspective; edited for readability, spelling, grammar, punctuation per AP and US Sun style guides; specialized in property/real estate, side hustles, and couponing; pitched trends to editors; interviewed experts and notable individuals; built community sources; verified facts; collaborated with editors to improve coverage.
Junior Copywriter at Carl Bloom Associates
May 1, 2021 - November 1, 2021
Created engaging fundraising copy for Facebook/Google ads, newsletters, online ads, banners, emails, print and digital copy; interviewed organizations and donors to develop messaging and branding guidelines; maintained brand consistency; scouted and hired freelancers; provided editorial support.
Editorial Intern at Mango Publishing
May 1, 2018 - August 1, 2018
Proofread/copyedited manuscripts in Chicago Style, verified facts/stats; wrote back-jackets and flap copies; contributed to in-house Book of Awesome Girls and Zen series; evaluated authors’ manuscripts and prepared proposals for editorial board.
Editorial Intern at Mango Publishing
June 1, 2019 - August 1, 2019
Proofread/copyedited manuscripts in Chicago Style; wrote back-jackets; collaborated on series; prepared project proposals for weekly editorial board presentations.
Writer of Sponsored Content at SDxCentral
May 1, 2022 - September 30, 2022
Wrote thought leadership articles, white papers, blogs, and technical guides in IoT, AI, Edge, Cloud, and SaaS; produced marketing materials and conducted webinars; maintained Fortune 500 relationships.

Education

Certificate in Editing at University of Chicago
January 1, 2022 - March 5, 2026
Certificate in Editing at Poynter Institute
September 1, 2020 - March 5, 2026
Bachelor of Arts: Editing, Writing, and Media at Florida State University
August 1, 2015 - December 1, 2019
Semester Abroad at FSU Florence, Italy
September 1, 2016 - December 1, 2016
Certificate in Editing at University of Chicago
March 1, 2022 - March 5, 2026
Certificate in Editing at Poynter Institute
September 1, 2020 - March 5, 2026
Bachelor of Arts: Editing, Writing, and Media at Florida State University
August 1, 2015 - August 1, 2019
Semester Abroad in Florence, Italy at Florida State University
August 1, 2016 - December 1, 2016

Qualifications

Certificate in Editing
January 1, 2022 - March 5, 2026
Certificate in Editing
September 1, 2020 - March 5, 2026
Certificate in Editing
March 1, 2022 - March 5, 2026
Certificate in Editing
September 1, 2020 - March 5, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Other