Available to hire
Hi, I’m Mahammad Thufail, a Senior Business Analyst specializing in digital platforms and data-driven decision making. Over the past six years I have delivered enterprise-grade platforms across education and healthcare, guiding projects from discovery through UAT and release governance.
I excel at stakeholder management, capturing functional and non-functional requirements, mapping As-Is/To-Be processes, and driving Agile delivery with clear user stories and acceptance criteria. My data focus (SQL, Power BI, Tableau) translates business goals into measurable outcomes, helping teams improve decision-making and delivery predictability across cross-functional groups.
Skills
Language
English
Fluent
Hindi
Advanced
Kannada
Intermediate
Malayalam
Intermediate
Irish
Beginner
Work Experience
Data Analytics Micro Intern at Maynooth University
June 1, 2025 - September 1, 2025Defined business and data requirements with stakeholders for MU Connect usage reporting (30,000+ students), translating needs into KPI definitions and dashboard specifications. Analyzed 1.1M+ email records and platform activity (logins, appointments, engagement) using SQL and Excel to identify adoption trends and service bottlenecks. Delivered multi-page Power BI dashboards for executive reporting, improving visibility and enabling data-informed service improvements. Standardised fragmented datasets and automated reporting workflows, reducing manual effort by 35% and shortening turnaround time by 40%.
Retail Insights Associate at Skechers
October 1, 2024 - PresentDelivered customer-centric sales by understanding needs and recommending products to maximise conversion, basket size, and overall customer satisfaction. Exceeded sales targets through strong product knowledge, effective cross-selling, and accessories selling strategies. Analyzed customer buying behaviour and transaction patterns to tailor recommendations and support onboarding and training of new joiners.
Sales & Growth – Business Analyst at Twinhealth
June 1, 2023 - February 1, 2024Partnered with clinical, operations, and technology stakeholders to capture reporting and platform enhancement requirements; converted needs into KPI definitions and dashboard backlog items. Performed SQL-based analysis to monitor enrolment and retention; delivered KPI dashboards that improved weekly decision-making and campaign optimization. Automated recurring reporting and standardised metric definitions, reducing manual effort by ~30% and improving cross-team alignment on performance tracking.
Senior Business Analyst at Skill Lync
April 1, 2022 - June 1, 2023Owned end-to-end requirements for enterprise digital learning platforms (100K+ users), leading discovery workshops and translating business goals into FR/NFR, user stories, and acceptance criteria. Facilitated stakeholder governance across Product, Engineering, and Operations; managed scope, priorities, and sign-offs to improve delivery predictability across Agile sprints. Produced As-Is/To-Be process maps and gap analysis to identify operational inefficiencies and define scalable improvements. Led UAT coordination (test planning support, defect triage, release readiness), improving cross-team alignment and reducing late-stage requirement changes. Designed KPI tracking frameworks and BI dashboards to monitor learner engagement and campaign performance.
Business Analyst at Twinhealth
May 1, 2021 - April 1, 2022Led requirements elicitation for the clinic operations portal, aligning business workflows with functional requirements and delivery milestones. Developed user stories, acceptance criteria, and process documentation to support implementation and stakeholder alignment. Coordinated UAT activities with business users, supporting defect triage and ensuring go-live readiness for platform rollout.
Business Analyst at BYJU’S
October 1, 2018 - January 1, 2021Led business requirements gathering and analysis for large-scale digital education platforms for marketing, engagement, and learning performance initiatives. Collaborated with product, marketing, and business stakeholders to translate objectives into functional requirements and reporting needs. Influenced strategic improvements through analytical reporting that highlighted key performance inefficiencies.
Data Analyst at Indian CST
April 1, 2018 - October 1, 2018Influenced enterprise risk and compliance outcomes through advanced analysis of transactional and behavioural data. Partnered with senior analysts and stakeholders to define data requirements and deliver insight-based reporting to enable evidence-based decision-making. Deployed dashboards and analytical outputs using Python, Excel, and Tableau to improve visibility into key metrics and reporting outcomes.
Education
Master of Science in Business Analytics - 2:1 Honours at Maynooth University
September 1, 2024 - September 1, 2025Bachelor of Computer Science - 2:1 Honours at MS Ramaiah University, Bangalore, India
March 1, 2014 - September 1, 2018Qualifications
Business Analysis
January 1, 2018 - March 5, 2026Jira/Agile
January 1, 2022 - March 5, 2026ChatGPT Prompts
January 1, 2023 - March 5, 2026Data Analytics
January 1, 2023 - March 5, 2026Tableau
January 1, 2023 - March 5, 2026Power BI
January 1, 2023 - March 5, 2026SQL
January 1, 2023 - March 5, 2026Excel
January 1, 2018 - March 5, 2026Industry Experience
Education, Healthcare, Software & Internet, Professional Services, Retail
Skills
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