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Hi, I’m Prudence Munyaka. I’m a strategic and performance-driven digital marketing specialist based in Nairobi, Kenya. I develop and execute data-led marketing strategies across SEO, SEM, paid media, email automation, and multi-platform social media to boost engagement, conversions, and revenue. I thrive on turning insights into action and collaborating with cross-functional teams to deliver end-to-end campaigns that move the needle. I enjoy refining messaging with market research and analytics, optimizing campaigns for ROAS, and improving customer acquisition. My goal is to help brands grow through integrated digital initiatives that are measurable, scalable, and aligned with business goals.…Hi, I’m Prudence Munyaka. I’m a strategic and performance-driven digital marketing specialist based in Nairobi, Kenya. I develop and execute data-led marketing strategies across SEO, SEM, paid media, email automation, and multi-platform social media to boost engagement, conversions, and revenue. I thrive on turning insights into action and collaborating with cross-functional teams to deliver end-to-end campaigns that move the needle. I enjoy refining messaging with market research and analytics, optimizing campaigns for ROAS, and improving customer acquisition. My goal is to help brands grow through integrated digital initiatives that are measurable, scalable, and aligned with business goals.

MUNYAKA PRUDENCE MWENDE

Digital Marketer, Marketing Strategist, Growth Marketer, +5

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Hi, I’m Prudence Munyaka. I’m a strategic and performance-driven digital marketing specialist based in Nairobi, Kenya. I develop and execute data-led marketing strategies across SEO, SEM, paid media, email automation, and multi-platform social media to boost engagement, conversions, and revenue. I thrive on turning insights into action and collaborating with cross-functional teams to deliver end-to-end campaigns that move the needle. I enjoy refining messaging with market research and analytics, optimizing campaigns for ROAS, and improving customer acquisition. My goal is to help brands grow through integrated digital initiatives that are measurable, scalable, and aligned with business goals.…Hi, I’m Prudence Munyaka. I’m a strategic and performance-driven digital marketing specialist based in Nairobi, Kenya. I develop and execute data-led marketing strategies across SEO, SEM, paid media, email automation, and multi-platform social media to boost engagement, conversions, and revenue. I thrive on turning insights into action and collaborating with cross-functional teams to deliver end-to-end campaigns that move the needle. I enjoy refining messaging with market research and analytics, optimizing campaigns for ROAS, and improving customer acquisition. My goal is to help brands grow through integrated digital initiatives that are measurable, scalable, and aligned with business goals.

Available to hire

Hi, I’m Prudence Munyaka. I’m a strategic and performance-driven digital marketing specialist based in Nairobi, Kenya. I develop and execute data-led marketing strategies across SEO, SEM, paid media, email automation, and multi-platform social media to boost engagement, conversions, and revenue. I thrive on turning insights into action and collaborating with cross-functional teams to deliver end-to-end campaigns that move the needle.

I enjoy refining messaging with market research and analytics, optimizing campaigns for ROAS, and improving customer acquisition. My goal is to help brands grow through integrated digital initiatives that are measurable, scalable, and aligned with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager & Growth Strategist at OhCargo / Aviemo

October 1, 2025 - Present

Developed and implemented comprehensive digital marketing strategies that increased online traffic, engagement, conversions, and app downloads through integrated SEO, SEM, paid media, and email automation. Managed SEO, Google Ads (SEM), Meta Ads, TikTok Ads, email marketing automation, and multi-platform social media campaigns to drive measurable ROAS and reduce CAC. Conducted in-depth keyword research, competitor analysis, and content gap audits; created, curated, and optimized high-quality digital content for websites, landing pages, blogs, social media, and emails; increased organic engagement by over 100% through SEO-driven optimization. Planned and executed targeted online advertising with A/B testing, audience segmentation, retargeting, and conversion tracking. Built automated email workflows for app downloaders and leads; monitored KPIs with GA, GSC, and Meta; performed UX/content optimizations; led market research and sales alignment; collaborated with design and cross-function

Digital Marketer SEO & Digital Ads at Onfrey Company

February 1, 2025 - September 1, 2025

Developed and executed digital marketing campaigns increasing brand engagement and inquiries for the company and clients. Published SEO-optimized articles that ranked on the first/second pages of Google; leveraged AI-generated insights. Proficient with SEMrush, Ahrefs, MOZ, Surfer SEO for audits and optimization. Managed ads and retargeting across platforms, improving ROAS and reducing CAC. Created local SEO via Google Business Profiles/Merchant Center; designed branding assets and landing pages; scheduled content across social platforms and YouTube. Implemented automated email workflows that nurtured leads and improved CLV; tracked performance via GA, GSC, and Meta Suite; supported marketing planning and messaging.

Digital Marketer at Sunset Paradise Holiday Homes

August 1, 2024 - October 1, 2024

Conducted SEO analysis and published optimized content to boost organic growth. Assisted in paid campaigns on Facebook/Instagram to increase bookings during peak periods. Managed Booking.com listings to drive sales growth. Assisted in email marketing list segmentation and distribution. Collaborated with the marketing team to align sales strategies with promotions.