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Hi, I'm Santiago Echague Ferrero, a Product Designer and Front-End Developer with 15+ years of turning complex business needs into user-friendly digital experiences. I blend UX/UI design with front-end implementation to deliver scalable, polished products for retail, fintech, and tech. As a freelancer for the past decade, I've shipped over 60 digital products—from eCommerce platforms and self-order kiosks to responsive corporate sites—collaborating directly with clients to boost conversions, usability, and brand cohesion. Beyond visuals, I enjoy research-driven design and building design systems in Figma that keep teams aligned across projects. I’m fluent in English and Spanish, comfortable collaborating with product, marketing, and engineering teams, and I’m always looking for opportunities to create intuitive experiences that delight users while meeting business goals.…Hi, I'm Santiago Echague Ferrero, a Product Designer and Front-End Developer with 15+ years of turning complex business needs into user-friendly digital experiences. I blend UX/UI design with front-end implementation to deliver scalable, polished products for retail, fintech, and tech. As a freelancer for the past decade, I've shipped over 60 digital products—from eCommerce platforms and self-order kiosks to responsive corporate sites—collaborating directly with clients to boost conversions, usability, and brand cohesion. Beyond visuals, I enjoy research-driven design and building design systems in Figma that keep teams aligned across projects. I’m fluent in English and Spanish, comfortable collaborating with product, marketing, and engineering teams, and I’m always looking for opportunities to create intuitive experiences that delight users while meeting business goals.

Santiago Echague Ferrero

Product Designer, UI Designer, UX Designer, +2

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Hi, I'm Santiago Echague Ferrero, a Product Designer and Front-End Developer with 15+ years of turning complex business needs into user-friendly digital experiences. I blend UX/UI design with front-end implementation to deliver scalable, polished products for retail, fintech, and tech. As a freelancer for the past decade, I've shipped over 60 digital products—from eCommerce platforms and self-order kiosks to responsive corporate sites—collaborating directly with clients to boost conversions, usability, and brand cohesion. Beyond visuals, I enjoy research-driven design and building design systems in Figma that keep teams aligned across projects. I’m fluent in English and Spanish, comfortable collaborating with product, marketing, and engineering teams, and I’m always looking for opportunities to create intuitive experiences that delight users while meeting business goals.…Hi, I'm Santiago Echague Ferrero, a Product Designer and Front-End Developer with 15+ years of turning complex business needs into user-friendly digital experiences. I blend UX/UI design with front-end implementation to deliver scalable, polished products for retail, fintech, and tech. As a freelancer for the past decade, I've shipped over 60 digital products—from eCommerce platforms and self-order kiosks to responsive corporate sites—collaborating directly with clients to boost conversions, usability, and brand cohesion. Beyond visuals, I enjoy research-driven design and building design systems in Figma that keep teams aligned across projects. I’m fluent in English and Spanish, comfortable collaborating with product, marketing, and engineering teams, and I’m always looking for opportunities to create intuitive experiences that delight users while meeting business goals.

Available to hire

Hi, I’m Santiago Echague Ferrero, a Product Designer and Front-End Developer with 15+ years of turning complex business needs into user-friendly digital experiences. I blend UX/UI design with front-end implementation to deliver scalable, polished products for retail, fintech, and tech. As a freelancer for the past decade, I’ve shipped over 60 digital products—from eCommerce platforms and self-order kiosks to responsive corporate sites—collaborating directly with clients to boost conversions, usability, and brand cohesion.

Beyond visuals, I enjoy research-driven design and building design systems in Figma that keep teams aligned across projects. I’m fluent in English and Spanish, comfortable collaborating with product, marketing, and engineering teams, and I’m always looking for opportunities to create intuitive experiences that delight users while meeting business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Freelance Product Designer & Front-End Developer at Santiago Echague Estudio

July 1, 2015 - Present

Led end-to-end design and front-end development for 60+ digital products, including eCommerce platforms, marketing websites, and dashboards. Redesigned IDESA Digital Platform driving +77% online payments (2023–2024) and projected +167% growth by 2025; improved usability and flow based on user research and interaction data. Redesigned Hendyla.com marketplace increasing product discovery and estimated 20–25% conversions. Designed the self-order kiosk interface for Burger King Paraguay, optimizing menu navigation and order flow in retail environments. Led the Bristol Mobile/Desktop app UX/UI for credit, expenses, and payments with onboarding; ensured regulatory compliance for financial data. Developed Pagopar checkout/onboarding for mobile, improving usability and responsiveness. Created Pacto Global Paraguay website for partner engagement and CSR communication. Designed CEAMSO – Fiscal General Selection website, ensuring accessible public information. Established scalable design sy

UX/UI designer & Frontend developer at Grupo Puntopy

March 1, 2011 - July 1, 2015

Designed responsive websites and eCommerce solutions for national retail and corporate clients; defined user flows, wireframes, and front-end components; supported the Creative Director in establishing UI standards and mentoring junior designers.

UX/UI designer, Frontend developer & Graphic Designer at Team Estudio Agency

June 1, 2010 - March 1, 2011

Designed and built corporate websites in collaboration with backend developers; participated in branding projects, digital campaigns, and marketing materials.