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I am a communication-focused professional with a Bachelor of Arts in Communication from HAN University of Applied Sciences. My experience spans digital content creation, community engagement, and strategic communication across international environments. I developed and executed communication strategies through social media, multimedia storytelling, and data-driven content optimization, helping brands connect effectively with their audiences.…I am a communication-focused professional with a Bachelor of Arts in Communication from HAN University of Applied Sciences. My experience spans digital content creation, community engagement, and strategic communication across international environments. I developed and executed communication strategies through social media, multimedia storytelling, and data-driven content optimization, helping brands connect effectively with their audiences.

Basma Fanayar

Content Creator, Content Strategist, Social Media Manager, +4

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I am a communication-focused professional with a Bachelor of Arts in Communication from HAN University of Applied Sciences. My experience spans digital content creation, community engagement, and strategic communication across international environments. I developed and executed communication strategies through social media, multimedia storytelling, and data-driven content optimization, helping brands connect effectively with their audiences.…I am a communication-focused professional with a Bachelor of Arts in Communication from HAN University of Applied Sciences. My experience spans digital content creation, community engagement, and strategic communication across international environments. I developed and executed communication strategies through social media, multimedia storytelling, and data-driven content optimization, helping brands connect effectively with their audiences.

Available to hire

I am a communication-focused professional with a Bachelor of Arts in Communication from HAN University of Applied Sciences. My experience spans digital content creation, community engagement, and strategic communication across international environments.

I developed and executed communication strategies through social media, multimedia storytelling, and data-driven content optimization, helping brands connect effectively with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

French

Advanced

English

Advanced

Dutch

Beginner

Work Experience

Content Creation & Social Media Intern at HBS

April 1, 2025 - October 1, 2025

Created content such as thumbnails, video editing, and PPT materials to support campaigns.

Communications Intern at Oikocredit

September 1, 2023 - February 1, 2024

Content creation, desk research, and content performance reporting.

Owner & Manager at Mirage Beauty & Wellness

January 1, 2021 - December 31, 2023

Branding, ad campaigns, content creation, and community management; responsible for overall operations.

Personal Assistant at Jay Vibe Records

January 1, 2018 - December 31, 2019

Performing secretarial work and providing day-to-day administrative support to the senior manager; strong organizational and time-management skills.

Communication Intern at Oikocredit

September 1, 2023 - February 1, 2024

Managed content creation and online community engagement, organized webinars, and utilized CRM tools to track interactions and support marketing and sales activities.

Owner and Manager at Mirage Beauty & Wellness

January 1, 2021 - January 1, 2023

Developed brand positioning, executed ad campaigns, created engaging content, managed e-commerce activities, and led online communities to drive engagement and growth.

B2B Sales Representative at Couleur Maroc Magazine

January 1, 2018 - January 1, 2019

Generated and qualified B2B leads through market research and social selling; nurtured prospects across the sales cycle and closed deals by delivering tailored solutions and negotiating effectively.

Call Center Agent at Web Help

January 1, 2016 - January 1, 2018

Handled customer inquiries and complaints with professionalism, resolved issues efficiently, and provided clear information on products and services; maintained accurate records of interactions and followed up on cases to ensure high customer satisfaction while meeting performance targets.