SI

Sophie Ibrahim

Available to hire

I’m Sophie Ibrahim, a customer-experience and brand strategist with 8+ years of experience helping organizations make better decisions using customer insights.

About

I’m Sophie Ibrahim, a customer-experience and brand strategist with 8+ years of experience helping organizations make better decisions using customer insights. I’ve led cross-functional teams, shaped product and operational decisions, and built scalable systems that strengthen customer relationships through education, wellness, and community-led brand positioning.

Most recently, I’ve been focused on brand strategy and customer experience leadership, using data and feedback to continuously refine messaging and engagement across digital channels. I bring a strategic, commercially minded approach—combining clear communication, process improvement, and customer-centric leadership to deliver measurable results and consistently improve satisfaction.

  • Joined March 2026

Languages

  • EnglishFluent
  • SwahiliFluent
  • FrenchBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Other
  • Education
  • Non-Profit Organization
  • Agriculture & Mining
  • Consumer Goods

More experts in Barcelona, Spain

Projects · 1

Current Portfolio

socialmediamanagement brandidentity brandstrategy contentstrategy copywriting storytelling

  • Brand Strategist
  • Content Strategist
  • Copywriter
  • +1

Work experience· 11 roles

Head of Customer Experience / Brand Strategist · The Skin Tribe (Skincare & Wellness)Jan 2026 – Present · 11 mos

Define brand positioning through customer and competitor research. Develop content strategy centered on education, wellness, and community. Manage content and digital communications across social platforms using SEO, AEO and AI-assisted workflows to improve discoverability and audience engagement. Continuously refine messaging, content strategy, and overall customer experience using customer feedback and performance data.

Community Support Concept · Independent InitiativeMay 2024 – Present · 2 yrs 7 mos

Designed and promoted a one-day fundraising initiative aimed at supporting teen mothers. Developed messaging and visual materials to communicate purpose and encourage participation. Leveraged community networks and digital channels to build awareness and engagement.

Brand Development · Twigasmode (D2C)Jan 2022 – May 2024 · 2 yrs 5 mos

Managed content calendars and produced platform-specific posts across social channels. Actively engaged with the audience via direct messages and comments, strengthening loyalty. Increased Instagram engagement by 30% in six months through relatable and consistent content. Developed a consistent brand voice and monitored platform insights to guide content adjustments and expand reach.

Social Media Manager · Simusolar LtdJan 2022 – May 2024 · 2 yrs 5 mos
Social Media Manager · Twigasmode (Handmade Jewelry)Jan 2022 – May 2024 · 2 yrs 5 mos
Head of Customer Experience · Simusolar Ltd (Agri-tech)Apr 2019 – Oct 2025 · 6 yrs 7 mos
Head of Customer Experience · Simusolar LtdJan 2019 – Oct 2025 · 6 yrs 10 mos
Customer Service Representative · Simusolar LtdFeb 2018 – Apr 2019 · 1 yr 3 mos

Education· 6

BA in International Relations · University of Dodoma2011 – 2014
Advanced Certification in Digital Marketing · IIDE - The Digital School2023 – 2026
Management Development Programme · African Management Institute2021
Empowering Managers Programme · Lindam Group Limited2020

Certifications and awards

Empowering Managers Programme2020 – 2026
Management Development Programme2021 – 2026
Advanced Certification in Digital Marketing (IIDE - The Digital School)2023 – 2026
African Management Institute (AMi) - Management Development Program2020 – 2026

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