Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Lin, a results-driven social media & content specialist with hands-on experience managing TikTok, Instagram, and cross-platform digital strategies. I create high-performing short‑form videos, build data-backed content plans, and run end-to-end social operations—including community management, analytics optimisation, and brand storytelling. In recent roles, I grew social views by 136.6% and boosted engagement by 600% in one month, delivered bilingual content with 100k+ views, and used customer insights to drive sales and satisfaction growth. I’m skilled in content creation, video editing, platform management, and performance tracking. What sets me apart: I’m proactive, self‑sufficient, and growth‑focused—I thrive launching new channels, scaling presence quickly, and delivering measurable results in fast‑paced, remote, cross‑market environments. I turn strategies into strong audience engagement and brand impact.…I’m Lin, a results-driven social media & content specialist with hands-on experience managing TikTok, Instagram, and cross-platform digital strategies. I create high-performing short‑form videos, build data-backed content plans, and run end-to-end social operations—including community management, analytics optimisation, and brand storytelling. In recent roles, I grew social views by 136.6% and boosted engagement by 600% in one month, delivered bilingual content with 100k+ views, and used customer insights to drive sales and satisfaction growth. I’m skilled in content creation, video editing, platform management, and performance tracking. What sets me apart: I’m proactive, self‑sufficient, and growth‑focused—I thrive launching new channels, scaling presence quickly, and delivering measurable results in fast‑paced, remote, cross‑market environments. I turn strategies into strong audience engagement and brand impact.

Lin Tong Duan

Content Creator, Social Media Manager, Content Producer, +3





I’m Lin, a results-driven social media & content specialist with hands-on experience managing TikTok, Instagram, and cross-platform digital strategies. I create high-performing short‑form videos, build data-backed content plans, and run end-to-end social operations—including community management, analytics optimisation, and brand storytelling. In recent roles, I grew social views by 136.6% and boosted engagement by 600% in one month, delivered bilingual content with 100k+ views, and used customer insights to drive sales and satisfaction growth. I’m skilled in content creation, video editing, platform management, and performance tracking. What sets me apart: I’m proactive, self‑sufficient, and growth‑focused—I thrive launching new channels, scaling presence quickly, and delivering measurable results in fast‑paced, remote, cross‑market environments. I turn strategies into strong audience engagement and brand impact.…I’m Lin, a results-driven social media & content specialist with hands-on experience managing TikTok, Instagram, and cross-platform digital strategies. I create high-performing short‑form videos, build data-backed content plans, and run end-to-end social operations—including community management, analytics optimisation, and brand storytelling. In recent roles, I grew social views by 136.6% and boosted engagement by 600% in one month, delivered bilingual content with 100k+ views, and used customer insights to drive sales and satisfaction growth. I’m skilled in content creation, video editing, platform management, and performance tracking. What sets me apart: I’m proactive, self‑sufficient, and growth‑focused—I thrive launching new channels, scaling presence quickly, and delivering measurable results in fast‑paced, remote, cross‑market environments. I turn strategies into strong audience engagement and brand impact.

Available to hire

I’m Lin, a results-driven social media & content specialist with hands-on experience managing TikTok, Instagram, and cross-platform digital strategies. I create high-performing short‑form videos, build data-backed content plans, and run end-to-end social operations—including community management, analytics optimisation, and brand storytelling.

In recent roles, I grew social views by 136.6% and boosted engagement by 600% in one month, delivered bilingual content with 100k+ views, and used customer insights to drive sales and satisfaction growth. I’m skilled in content creation, video editing, platform management, and performance tracking.

What sets me apart: I’m proactive, self‑sufficient, and growth‑focused—I thrive launching new channels, scaling presence quickly, and delivering measurable results in fast‑paced, remote, cross‑market environments. I turn strategies into strong audience engagement and brand impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Chinese

Fluent

English

Fluent

Work Experience

Marketing Executive at SHIZHEN TCM Ltd (Manchester)

October 1, 2025 - Present

Built and executed a brand content matrix (holiday videos, social copy, promotional posters) and collaborated with Sino-British partners (e.g., ATCM) on targeted content promotion, significantly enhancing UK brand exposure. Developed data-driven, content-centric festive promotion strategies based on customer insights, driving 11% YoY monthly sales growth. Fostered customer loyalty through brand storytelling (holiday videos and customised gifts) with integrated data tracking, improving customer satisfaction by 15%. Conducted sales attribution analysis via Excel PivotTables and maintained/cleansed customer databases to refine content strategies and inform data-backed decisions.

Marketing Executive (Full-time) at SHIZHEN TCM Ltd

October 1, 2025 - Present

Built and executed a brand content matrix (holiday videos, social copy, promotional posters). Collaborated with Sino-British partners (e.g., ATCM) on targeted content promotion, significantly elevating brand exposure in the UK. Developed data-driven, content-centric festive promotion strategies based on customer insights, driving 11% YoY monthly sales growth. Fostered customer loyalty through brand storytelling (holiday videos and customized gifts) and implemented data tracking, improving customer satisfaction by 15%. Conducted sales attribution analysis via Excel PivotTables and maintained/cleansed customer databases to refine content strategies and data-backed business decisions.

Admin & Social Media (Volunteer) at Feed My City (Emergency Food Charity in Manchester)

April 1, 2025 - September 1, 2025

Managed Instagram, TikTok, and Twitter to boost charity visibility; developed cross-platform content strategy tailored to each platform’s audience (e.g., TikTok short-form videos for volunteer spotlights). In 1 month, grew Instagram views by 136.6%, likes by 600%, and follower count by 3.9%. Coordinated emergency food operations, ensuring daily delivery of 400+ hot meals and 30+ dry bags across Manchester, Salford, Trafford and parts of Greater Manchester. Implemented digital ticketing for order triage, optimized driver routes with shared tools, and streamlined email responses, achieving a 98% on-time delivery rate and improved client communication efficiency.

Admin & Social Media (Volunteer) at Feed My City

April 1, 2025 - September 1, 2025

Managed Instagram, TikTok, and Twitter to boost charity visibility: developed cross-platform content strategy, optimized for each platform’s audience. In 1 month, grew Instagram views by 136.6%, likes by 600%, and follower count by 3.9%. Coordinated emergency food operations, ensuring daily delivery of 400+ hot meals and 30+ dry bags in Manchester, Salford, Trafford and other areas. Implemented digital ticketing for order triage, optimized driver routes via shared tools, and streamlined email responses. Achieved 98% on-time delivery rate, and enhanced client communication efficiency.

Retail Volunteer at Oxfam (Manchester)

February 1, 2025 - April 1, 2025

Formulated merchandise display plans and stock by category; adjusted display positions based on sales data, contributing to a 10% increase in store foot traffic. Developed classification standards and pricing guidelines for donated items, processing over 50 items weekly and coordinating inventory checks to optimize inventory structure. Engaged with customers weekly to collect consumption preferences and feedback, sharing them with the team to inform personalized recommendations and increasing average transaction value by 15%. Assisted in training new members to master communication skills and ensure consistent service.

Retail Volunteer at Oxfam

February 1, 2025 - April 1, 2025

Formulated merchandise display plans, prepared stock by categorizing products by type, colour and popularity, and regularly adjusted display positions based on sales data, contributing to a 10% increase in store foot traffic. Developed classification standards and pricing guidelines for donated items, screened, sorted and priced over 50 donated items weekly, and coordinated with inventory checks to optimize inventory structure, ensuring accurate inventory data. Proactively engaged with customers weekly, collected consumption preferences and feedback and shared them with the team, participated in formulating personalized recommendation strategies, increasing average transaction value by 15% through targeted guidance. Assisted in training new members to master communication skills, enhancing consistency in team service.

Operation Intern at China Daily New Media Department (Beijing)

March 1, 2024 - June 1, 2024

Composed and published seven bilingual news articles (Chinese and English) across social media platforms, achieving over 100,000 views and more than 3,000 likes. Assisted in operating social media platforms (TikTok and WeChat Video Account) by editing and producing 17 short videos, collectively garnering over 6,000 likes.

Operations Intern at China Daily New Media Department

March 1, 2024 - June 1, 2024

Composed and published seven bilingual news articles (in Chinese and English) across social media platforms, achieving over 100,000 views and more than 3,000 likes. Assisted in the operation of social media platforms such as TikTok and WeChat Video Account by editing and producing 17 short videos, which collectively garnered over 6,000 likes.

Campus Ambassador at Century Commodities Solution Supply Chain Management Co., Ltd. (Beijing)

October 1, 2022 - November 1, 2022

Organized new recruitment activities; achieved 300+ total community users with >90% applicant rate and 200+ valid resumes. Assisted in planning Autumn recruitment; coordinated 5 interviews.

Campus Ambassador at Century Commodities Solution Supply Chain Management Co., Ltd.

October 1, 2022 - November 1, 2022

Organized new recruitment activities according to client requirements: achieved 300+ total community users and more than 90% of applicants, and received 200+ valid resumes. Assisted in the planning of the corporate Autumn recruitment; coordinated to arrange 5 interviews.

Operation Intern at CC Talk (Beijing)

September 1, 2022 - December 1, 2022

Managed campus community operations; organized community events and attracted users with a registration rate of 60%. Operated the REDnote account, developing promotion plans and producing 10 articles in one month with 1,000+ page views. Analyzed market and we-media account performance, delivering operation analysis reports for REDnote KOL accounts and planning community and we-media initiatives.

Operations Intern at CC Talk

September 1, 2022 - December 1, 2022

Managed campus community operations: organized community events and attracted users with the registration rate reaching 60%. Operated REDnote account: made promotion plans based on product characteristics; produced 10 articles in one month with 1000+ page views. Analysed the market and the we-media account: wrote operation analysis reports of REDnote KOL account operation, community operation planning, we-media account planning, etc.