Francis is a product designer with over 7 years of experience building fintech and data products from the ground up. Specialising in the full design process — from UX strategy and user research through to UI execution and design systems — they have operated as sole product designer on multiple shipped products across West and East Africa.
Their work spans mobile apps, merchant dashboards, and marketing websites for companies navigating the real constraints of regulated markets, low-end devices, and diverse user bases. Notable projects include the Pesawise mobile app redesign, which achieved a 25% increase in retention and an 18% reduction in drop-off, and WalletWise, a Nigerian fintech app that processed approximately ₦1 billion in transactions within its first three months on the market.
Francis brings a particular rigour to design decisions — grounding them in research, defending them with data, and treating feasibility as a discovery input rather than a handoff surprise. Their portfolio is live at madebyfara.framer.website.
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