Francis is a product designer with over 7 years of experience building fintech and data products from the ground up. Specialising in the full design process — from UX strategy and user research through to UI execution and design systems — they have operated as sole product designer on multiple shipped products across West and East Africa. Their work spans mobile apps, merchant dashboards, and marketing websites for companies navigating the real constraints of regulated markets, low-end devices, and diverse user bases. Notable projects include the Pesawise mobile app redesign, which achieved a 25% increase in retention and an 18% reduction in drop-off, and WalletWise, a Nigerian fintech app that processed approximately ₦1 billion in transactions within its first three months on the market. Francis brings a particular rigour to design decisions — grounding them in research, defending them with data, and treating feasibility as a discovery input rather than a handoff surprise. Their portfolio is live at madebyfara.framer.website.

Francis Mensah

Francis is a product designer with over 7 years of experience building fintech and data products from the ground up. Specialising in the full design process — from UX strategy and user research through to UI execution and design systems — they have operated as sole product designer on multiple shipped products across West and East Africa. Their work spans mobile apps, merchant dashboards, and marketing websites for companies navigating the real constraints of regulated markets, low-end devices, and diverse user bases. Notable projects include the Pesawise mobile app redesign, which achieved a 25% increase in retention and an 18% reduction in drop-off, and WalletWise, a Nigerian fintech app that processed approximately ₦1 billion in transactions within its first three months on the market. Francis brings a particular rigour to design decisions — grounding them in research, defending them with data, and treating feasibility as a discovery input rather than a handoff surprise. Their portfolio is live at madebyfara.framer.website.

Available to hire

Francis is a product designer with over 7 years of experience building fintech and data products from the ground up. Specialising in the full design process — from UX strategy and user research through to UI execution and design systems — they have operated as sole product designer on multiple shipped products across West and East Africa.
Their work spans mobile apps, merchant dashboards, and marketing websites for companies navigating the real constraints of regulated markets, low-end devices, and diverse user bases. Notable projects include the Pesawise mobile app redesign, which achieved a 25% increase in retention and an 18% reduction in drop-off, and WalletWise, a Nigerian fintech app that processed approximately ₦1 billion in transactions within its first three months on the market.
Francis brings a particular rigour to design decisions — grounding them in research, defending them with data, and treating feasibility as a discovery input rather than a handoff surprise. Their portfolio is live at madebyfara.framer.website.

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Experience Level

Expert
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Expert
Intermediate
Intermediate
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Intermediate
Intermediate
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Work Experience

Product Designer at Cred UK
August 1, 2025 - February 1, 2026
Expanded campaign features by designing engagement touchpoints (cold calls, LinkedIn messages, connection requests), contributing to a 20% increase in user engagement.
Product Designer at Regulon UK
January 1, 2025 - August 1, 2025
Engineered a form builder feature enabling form creation and management; redesigned the core dashboard to improve consistency and efficiency.
Consultant Product Designer at OptiCash UK
July 1, 2024 - July 1, 2025
Revitalised the OptiCash mobile app; streamlined money transfers; introduced advanced services such as school-fees payments; redesigned partner dashboard with a modern, user-centric interface.
Consultant Product Designer at PesaWise
December 1, 2023 - January 1, 2025
Redesigned the PesaWise website with a contemporary interface; improved transaction flows and overall user experience; achieved over 1,000 downloads on Play Store and a 25% growth in active customers.
Consultant Product Designer at PesaWise
December 1, 2023 - January 1, 2025
Redesigned the PesaWise website with a contemporary, feature-rich interface; improved page views by 35%, enhanced mobile app flows, and boosted active users.
Product Designer at Shri nQ
October 1, 2019 - August 1, 2022
Implemented accessible UI improvements for Odoto Rural Bank Ghana; integrated accessibility features and a user-centric approach, contributing to a 60% increase in usage.
Brand & Product Designer at Workspace Global Africa
June 1, 2019 - September 1, 2019
Created engaging interfaces for ElevatEd Honey; led branding across Ghana; supported collateral such as business cards, logos, letterheads, and posters, boosting brand presence.
Senior Graphic Designer at Adink Graphics Africa
April 1, 2016 - July 1, 2018
Led UI/UX work for high-impact Accra projects; redesigned billboards and branding assets for clients including Ghana Airport and Mobus Real Estate, driving a 30% increase in sales.
Graphic Designer at Extra Femme, Nigeria Crafts
July 1, 2015 - September 1, 2015
Created engaging social media content and a compelling brochure for FMCB’s new product launch, developing visuals and infographics.

Education

Master of Science in Telecommunications Engineering at Ghana Communications Technology University
January 11, 2030 - March 6, 2026
Bachelor of Engineering at Ambrose Alli University
January 11, 2030 - March 6, 2026

Qualifications

Master of Science in Telecommunications Engineering
January 11, 2030 - March 6, 2026
Bachelor of Engineering
January 11, 2030 - March 6, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Financial Services, Retail