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Hi, I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience managing multi-platform content strategies, community engagement, and brand growth. I excel at developing structured content calendars, cross-functional collaboration, and data-driven campaigns that drive measurable engagement across fast-paced, remote environments. I thrive on advising founders and teams on audience acquisition, retention, and brand differentiation, improving content consistency and workflow efficiency with tools like Slack, Notion, and Google Workspace. I enjoy building partnerships and telling authentic brand stories that resonate with audiences.…Hi, I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience managing multi-platform content strategies, community engagement, and brand growth. I excel at developing structured content calendars, cross-functional collaboration, and data-driven campaigns that drive measurable engagement across fast-paced, remote environments. I thrive on advising founders and teams on audience acquisition, retention, and brand differentiation, improving content consistency and workflow efficiency with tools like Slack, Notion, and Google Workspace. I enjoy building partnerships and telling authentic brand stories that resonate with audiences.

Elaine Cabrera

Social Media Manager, Content Strategist, Community Manager, +3

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Hi, I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience managing multi-platform content strategies, community engagement, and brand growth. I excel at developing structured content calendars, cross-functional collaboration, and data-driven campaigns that drive measurable engagement across fast-paced, remote environments. I thrive on advising founders and teams on audience acquisition, retention, and brand differentiation, improving content consistency and workflow efficiency with tools like Slack, Notion, and Google Workspace. I enjoy building partnerships and telling authentic brand stories that resonate with audiences.…Hi, I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience managing multi-platform content strategies, community engagement, and brand growth. I excel at developing structured content calendars, cross-functional collaboration, and data-driven campaigns that drive measurable engagement across fast-paced, remote environments. I thrive on advising founders and teams on audience acquisition, retention, and brand differentiation, improving content consistency and workflow efficiency with tools like Slack, Notion, and Google Workspace. I enjoy building partnerships and telling authentic brand stories that resonate with audiences.

Available to hire

Hi, I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience managing multi-platform content strategies, community engagement, and brand growth. I excel at developing structured content calendars, cross-functional collaboration, and data-driven campaigns that drive measurable engagement across fast-paced, remote environments. I thrive on advising founders and teams on audience acquisition, retention, and brand differentiation, improving content consistency and workflow efficiency with tools like Slack, Notion, and Google Workspace. I enjoy building partnerships and telling authentic brand stories that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Social Media Manager at Social Alchemy

February 1, 2025 - Present

Freelance social media management for 5+ client accounts, developing monthly content strategies and calendars; plan, schedule, and publish 20–40 posts per month per account across Instagram and other platforms; lead community management, respond to messages, and maintain a 24-hour response window; collaborate with designers to produce high-performing assets; track performance metrics and deliver monthly reports with actionable insights.

Fundraising & Sponsorship Relations Manager at Change the Beat

February 1, 2024 - Present

Supported digital campaign strategy and social media promotion for fundraising initiatives, increasing audience reach and engagement; executed content and messaging strategies to promote campaigns, events, and partnerships; generated 89% of funding target through integrated digital outreach and online visibility; built and maintained long-term partnerships with mission-aligned organizations; engaged online communities and aligned content with campaigns.

Community Development Manager at Canadian Blood Services

October 1, 2022 - May 2, 2025

Led multi-channel campaigns across 5 regions; increased campaign participation by 300% through integrated digital marketing and social media strategies; developed targeted messaging to engage new audience segments; re-engaged 200+ inactive participants; monitored campaign performance and optimized messaging based on engagement data.

Development Officer of Events & Gifts-in-Kind at Mission Services of London

October 1, 2019 - October 1, 2022

Executed digital and social media campaigns to promote fundraising events and initiatives; increased online event participation by 233% through social media promotion and digital content strategies; launched digital donation initiatives contributing to triple-digit online growth; collaborated with marketing teams to align content, branding, and campaign execution.

Affiliate & Community Manager (Contract) at Makelinks

July 1, 2024 - September 1, 2024

Managed online creator and affiliate community, onboarding 20+ partners; supported campaign promotion through digital content and social media collaboration; monitored campaign performance and optimized strategies based on engagement and conversions; strengthened brand visibility through multi-channel community and content initiatives.

Communications & Events Coordinator at London Small Business Centre

October 1, 2015 - October 1, 2019

Managed and executed social media content strategies, including planning, scheduling, and publishing across platforms; produced multi-channel campaigns (social, email, digital) to promote programs and events; increased program attendance by 300% through digital marketing and social media campaigns; maintained consistent brand voice across platforms and optimized engagement metrics.

Store Supervisor / Key Holder at Shoppers Drug Mart

October 1, 2013 - December 31, 2014

Led daily operations in a fast-paced retail environment; delivered high-quality customer experience and supported team performance; assisted with local promotions and in-store campaigns contributing to customer engagement.

Fundraising & Sponsorships Manager (Contract) at Change the Beat

February 1, 2024 - Present

Supported digital campaign strategy and social media promotion for fundraising initiatives, increasing audience reach and engagement. Executed content and messaging strategies to promote campaigns, events, and partnerships across platforms. Generated 89% of funding target through integrated digital outreach and online campaign visibility. Built and maintained long-term partnerships with mission-aligned organizations. Engaged online communities through targeted communication, strengthening audience trust and brand alignment. Collaborated cross-functionally with design and marketing teams to align content, partnerships, and campaign execution.