I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience guiding multi-platform content strategies, community engagement, and brand growth. I’ve helped clients and teams build strong online presences, manage several social media accounts simultaneously, and develop structured content calendars that drive measurable results. I excel at content planning and creation, performance analytics, and cross-functional collaboration in fast-paced, remote environments. I’ve led data-driven campaigns, improved engagement, and built scalable workflows that boost efficiency and align with business goals.

Elaine Cabrera

I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience guiding multi-platform content strategies, community engagement, and brand growth. I’ve helped clients and teams build strong online presences, manage several social media accounts simultaneously, and develop structured content calendars that drive measurable results. I excel at content planning and creation, performance analytics, and cross-functional collaboration in fast-paced, remote environments. I’ve led data-driven campaigns, improved engagement, and built scalable workflows that boost efficiency and align with business goals.

Available to hire

I’m Elaine Cabrera, a Social Media Manager and Digital Marketing Consultant with 10+ years of experience guiding multi-platform content strategies, community engagement, and brand growth. I’ve helped clients and teams build strong online presences, manage several social media accounts simultaneously, and develop structured content calendars that drive measurable results.

I excel at content planning and creation, performance analytics, and cross-functional collaboration in fast-paced, remote environments. I’ve led data-driven campaigns, improved engagement, and built scalable workflows that boost efficiency and align with business goals.

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Experience Level

Work Experience

Founder & Social Media Manager at Social Alchemy
February 1, 2025 - Present
Freelance social media management for 5+ client accounts, developing monthly content strategies and calendars; plan, schedule, and publish 20–40 posts per month per account across Instagram and other platforms; lead community management, respond to messages, and maintain a 24-hour response window; collaborate with designers to produce high-performing assets; track performance metrics and deliver monthly reports with actionable insights.
Fundraising & Sponsorship Relations Manager at Change the Beat
February 1, 2024 - Present
Supported digital campaign strategy and social media promotion for fundraising initiatives, increasing audience reach and engagement; executed content and messaging strategies to promote campaigns, events, and partnerships; generated 89% of funding target through integrated digital outreach and online visibility; built and maintained long-term partnerships with mission-aligned organizations; engaged online communities and aligned content with campaigns.
Community Development Manager at Canadian Blood Services
October 1, 2022 - May 2, 2025
Led multi-channel campaigns across 5 regions; increased campaign participation by 300% through integrated digital marketing and social media strategies; developed targeted messaging to engage new audience segments; re-engaged 200+ inactive participants; monitored campaign performance and optimized messaging based on engagement data.
Development Officer of Events & Gifts-in-Kind at Mission Services of London
October 1, 2019 - October 1, 2022
Executed digital and social media campaigns to promote fundraising events and initiatives; increased online event participation by 233% through social media promotion and digital content strategies; launched digital donation initiatives contributing to triple-digit online growth; collaborated with marketing teams to align content, branding, and campaign execution.
Affiliate & Community Manager (Contract) at Makelinks
July 1, 2024 - September 1, 2024
Managed online creator and affiliate community, onboarding 20+ partners; supported campaign promotion through digital content and social media collaboration; monitored campaign performance and optimized strategies based on engagement and conversions; strengthened brand visibility through multi-channel community and content initiatives.
Communications & Events Coordinator at London Small Business Centre
October 1, 2015 - October 1, 2019
Managed and executed social media content strategies, including planning, scheduling, and publishing across platforms; produced multi-channel campaigns (social, email, digital) to promote programs and events; increased program attendance by 300% through digital marketing and social media campaigns; maintained consistent brand voice across platforms and optimized engagement metrics.
Store Supervisor / Key Holder at Shoppers Drug Mart
October 1, 2013 - December 31, 2014
Led daily operations in a fast-paced retail environment; delivered high-quality customer experience and supported team performance; assisted with local promotions and in-store campaigns contributing to customer engagement.

Education

Diploma at Fanshawe College
January 1, 2008 - January 1, 2009
Diploma at Fanshawe College
January 1, 2013 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education