I'm Alberto Forestier, a design technologist who bridges design systems, frontend development, and CMS architecture to ship polished web experiences. I take a design comp, figure out what's buildable, and preserve what makes the concept great as I bring it to life. From leading brand redesigns in Webflow and modular Shopify ecosystems to delivering interactive Peloton experiences, I partner with founders, marketing teams, and agencies to translate ideas into scalable, brand-ready experiences.

Alberto Forestier

I'm Alberto Forestier, a design technologist who bridges design systems, frontend development, and CMS architecture to ship polished web experiences. I take a design comp, figure out what's buildable, and preserve what makes the concept great as I bring it to life. From leading brand redesigns in Webflow and modular Shopify ecosystems to delivering interactive Peloton experiences, I partner with founders, marketing teams, and agencies to translate ideas into scalable, brand-ready experiences.

Available to hire

I’m Alberto Forestier, a design technologist who bridges design systems, frontend development, and CMS architecture to ship polished web experiences. I take a design comp, figure out what’s buildable, and preserve what makes the concept great as I bring it to life.

From leading brand redesigns in Webflow and modular Shopify ecosystems to delivering interactive Peloton experiences, I partner with founders, marketing teams, and agencies to translate ideas into scalable, brand-ready experiences.

See more

Work Experience

Principal Technologist at Vokal
April 1, 2022 - December 1, 2022
Led the product engineering department (15 direct reports). Managed product lifecycles from requirements through QA, collaborated with UX/UI teams on interfaces, and handled vendor/nearshore agency relationships. Administered App Store, App Center, and GitHub repositories.
Creative Technology Lead (via shade creative) at Peloton Interactive
March 1, 2022 - January 1, 2026
External partner continuing design and development leadership across Peloton projects. Maintained stakeholder relationships, ensured project quality, and delivered campaigns and experiences across multiple years.
Creative Technologist and Founder at shade creative
June 1, 2020 - Present
Design and development studio focused on polished web experiences, e-commerce platforms, and interactive installations. Lead design, frontend development, CMS architecture, and creative direction across engagements. Notable work includes a full platform redesign for Newlab in Webflow, rebuilding Cognitiv.ai's web presence, two Shopify storefronts, ongoing Peloton partnership, and creating shade creative's brand identity and site from scratch.
Senior Creative Technologist at Peloton Interactive
April 1, 2019 - February 1, 2022
Hands-on design and development across web applications, interactive installations, e-commerce, and connected hardware. Built the Cooldown year-in-review app (React, custom API, GSAP animations, per-user video generation, OAuth, localization). Designed touchscreen retail interfaces (Contentful CMS, React/GraphQL), hardware notification interfaces, and initial Peloton apparel Shopify integration.
Creative Technology Engineer at Peloton Interactive
February 1, 2017 - April 1, 2019
Frontend development across Peloton's marketing web properties, landing pages, microsites, emails, and animated banners. Evolved from individual contributor to a leadership role, contributing to multiple campaigns and interactive experiences.
Freelance UI Developer, Designer & Technical Project Manager at Independent / Agencies
November 1, 2012 - February 1, 2017
Design, frontend development, and technical project management across agencies and direct client engagements. Notable work includes Samsung 837 site (AngularJS, with STEADY), Nike Flatiron social wall (AngularJS + CMS), Nike NYC internal communications platform (WordPress), and leading redesigns with focused design systems.

Education

Bachelor of Arts at University of Florida
January 11, 2030 - March 6, 2026

Qualifications

QA Studio Certification
January 11, 2030 - March 6, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Retail, Education