Victoria Ding

For Bare Feet designs, manufactures, and sells licensed socks specializing in sports, entertainment, and lifestyle-themed apparel. In-house designer and illustrator of print and knit fan apparel for American sports leagues using Illustrator, Photoshop, and Figma. Conceptualize and design seasonal sock collections in collaboration with major clients, including Amazon, Walmart, TJ Maxx, and professional sports teams and leagues such as NFL, NBA, MLB. Create packaging graphics with a focus on information hierarchy, visual flow, and user engagement, tailored to brand guidelines and retailer specs. Design themed sell decks and promotional graphics, and ensure cohesive branding in merch under strict brand guidelines.

UI design for an in-development game Nekonomicon, including the visual direction of screens, icons, HUD elements, and in-game assets using Adobe Photoshop, Figma, and Illustrator. Established the overall look and feel of the user interface, ensuring visual hierarchy and usability across the game. Collaborated with the Art Director, incorporated feedback, and delivered assets under tight deadlines.

Proposed, executed, and led a small team of fellow technicians to design, create, and print an educational booklet on Risograph capabilities. Designed promotional and educational graphics using the Adobe Creative Suite, shared across the print lab’s website and social media to engage and inform the community. Led group demonstrations on integrating Adobe Creative Suite with Risograph printing and lab equipment.