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Hi, I'm Eniola Onafowokan, a Digital Content Manager with over 10 years of experience delivering high-quality digital communications across public-sector, health, government, higher education and regulated environments. I specialise in user-centred content, accessibility, and data-driven improvement, working in fast-paced teams to translate complex information into clear, accessible content. I collaborate with clinicians, policymakers and IT teams to ensure accuracy, compliance and public trust, using analytics, user research and stakeholder feedback to drive continuous improvement.…Hi, I'm Eniola Onafowokan, a Digital Content Manager with over 10 years of experience delivering high-quality digital communications across public-sector, health, government, higher education and regulated environments. I specialise in user-centred content, accessibility, and data-driven improvement, working in fast-paced teams to translate complex information into clear, accessible content. I collaborate with clinicians, policymakers and IT teams to ensure accuracy, compliance and public trust, using analytics, user research and stakeholder feedback to drive continuous improvement.

Eniola Onafowokan

Content Designer, Content Creator, Web Designer, +2

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Hi, I'm Eniola Onafowokan, a Digital Content Manager with over 10 years of experience delivering high-quality digital communications across public-sector, health, government, higher education and regulated environments. I specialise in user-centred content, accessibility, and data-driven improvement, working in fast-paced teams to translate complex information into clear, accessible content. I collaborate with clinicians, policymakers and IT teams to ensure accuracy, compliance and public trust, using analytics, user research and stakeholder feedback to drive continuous improvement.…Hi, I'm Eniola Onafowokan, a Digital Content Manager with over 10 years of experience delivering high-quality digital communications across public-sector, health, government, higher education and regulated environments. I specialise in user-centred content, accessibility, and data-driven improvement, working in fast-paced teams to translate complex information into clear, accessible content. I collaborate with clinicians, policymakers and IT teams to ensure accuracy, compliance and public trust, using analytics, user research and stakeholder feedback to drive continuous improvement.

Available to hire

Hi, I’m Eniola Onafowokan, a Digital Content Manager with over 10 years of experience delivering high-quality digital communications across public-sector, health, government, higher education and regulated environments. I specialise in user-centred content, accessibility, and data-driven improvement, working in fast-paced teams to translate complex information into clear, accessible content.

I collaborate with clinicians, policymakers and IT teams to ensure accuracy, compliance and public trust, using analytics, user research and stakeholder feedback to drive continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Digital Content Manager (Web & Intranet) at University of Edinburgh

August 1, 2024 - July 1, 2025

Managed content across a complex Drupal web estate, supporting a large-scale CMS migration of 161 websites. Developed and implemented content governance frameworks, publishing standards and quality assurance processes. Conducted content audits, usability reviews and analytics analysis to improve navigation, structure and content quality. Delivered clear content processes, publishing standards and training, supporting colleagues’ confidence and effective use of digital platforms. Worked collaboratively with senior stakeholders, communications and publications teams. Improved internal communications and staff engagement by delivering accurate, timely and accessible intranet content.

Digital Content & Taxonomy Specialist at National Museums Scotland

July 1, 2024 - September 1, 2024

Improved content structure, taxonomy and search functionality across Craft platforms. Supported accessible, user-centred content for diverse public audiences. Worked collaboratively with digital, curatorial and technical teams.

Digital Journey Manager at NatWest Group

July 1, 2023 - December 1, 2023

Conducted and managed large-scale content audits using analytics (traffic, engagement, duplication) to identify redundant, outdated, or underperforming content, informing a streamlined and compliant digital estate. Managed multidisciplinary reporting and collaboration with legal, risk, compliance and product teams. Managed competing priorities and tight deadlines while delivering governance improvements to senior stakeholders presenting data-driven insights confidently to support informed decision-making.

Digital Content Manager - NHS COVID-19 App Team at UK Health Security Agency (NHS COVID-19 App Team)

November 1, 2021 - June 1, 2023

Delivered high-quality digital communications within a sensitive and confidential public health environment, supporting national health services. Worked under sustained pressure and tight deadlines, managing rapidly changing information and distressing subject matter with professionalism and care. Used behavioural data, analytics and user feedback to analyse content performance and improve clarity, comprehension and accessibility. Collaborated with clinicians, legal teams, communications, media and senior stakeholders to ensure accuracy, compliance and public confidence.

Digital Communications Specialist at Scottish Government

November 1, 2021 - March 1, 2022

Maintained and audited content on gov.scot, applying accessibility standards and information architecture principles. Analyzed web analytics, search data and user behaviour to identify content issues and recommend performance improvements. Produced evidence-based reports to support decision-making and continuous improvement of public-facing services. Delivered clear, accessible digital communications aligned with statutory and governance requirements.

Content Specialist at Social Security Scotland

April 1, 2021 - October 1, 2021

Designed clear, accessible guidance for sensitive public services. Ensured content met accessibility standards and governance requirements. Worked in multidisciplinary teams to support digital-first service delivery.

Executive Office Complaint Specialist at Sky Communications

November 1, 2018 - September 1, 2022

Produced empathetic written communications to resolve complex complaints, ensuring compliance and clarity for customers.

Complaint Specialist at Clydesdale Yorkshire Bank

October 1, 2017 - June 1, 2018

Created clear case documentation and applied QA checks to meet regulatory standards.

Administrator at RCCG Edinburgh Tabernacle

December 1, 2014 - September 1, 2017

Managed website and intranet platforms ensuring consistency, accuracy and delivery across all stakeholding frontends. Developed and delivered digital and print content strategies. Designed newsletters, event promotions, and outreach copy to engage the community. Used engagement insights from web analytics and user research feedback to redesign a user-centered facilities management system workflow.

Membership Coordinator & Finance Administrator at City of God Aberdeen

April 1, 2010 - December 1, 2014

Managed membership data synchronisation on website and intranet platforms. Managed member communications and created newsletters, event promotions, and reports to engage stakeholders.