Head of Digital Transformation at Kilpatrick Executive S.r.l.

Drove digital innovation and acted as a cross-functional change agent across the organization. Responsible for CRM and integrated digital tools (background check, remote interview, digital assessment) to manage in a digital environment the research and selection of candidates. Set and implemented the digital strategy in collaboration with cross-functional partners, mapping the transition from traditional processes to digital ones.

Global Digital Product Specialist at Mail Boxes Etc. Worldwide S.p.A.

Guided development, management and launch of digital products related to e-commerce, website and mobile app across European countries in the direct MBE Network. Selected technologies and platforms to optimize product performance, defined roadmaps and online/offline marketing strategies. Analyzed market and customer behavior, managed relationships with agencies and suppliers to ensure outsourced work quality. Trained internal departments and sales channels.

Product Marketing Manager at Advanced Global Solution AGS S.p.A.

Ideated and defined AI-based products for automatic text recognition in documents, customer onboarding and visual inspection. Managed product lifecycle with development teams and ML experts to achieve goals. Monitored ongoing projects via KPIs and customer feedback. Conducted market analysis to position products, benchmarked needs and implemented differentiation strategies; fostered external relations and strategic partnerships.

Product Marketing Specialist at iNebula S.r.l.

Created and implemented marketing programs and documentation for growth and expansion of services. Supported new service ideation and go-to-market plans. Executed, maintained and optimized PPC advertising aligned with SEO for lead generation; defined social media strategy; updated and optimized the company website; monitored KPI via web analytics; improved functionalities.

Product Marketing Manager at Seat Pagine Gialle Italia S.p.A.

Managed the entire website product lifecycle and performance targeting for SMBs. Proposed innovative turnkey website solutions; collaborated on website development and evaluated partnerships/licensing opportunities. Prepared product forecasts, yearly budgets and business plans; monitored KPIs and inventory; trained suppliers to maximize feature adoption.

Web Marketing Manager at Speakage S.r.l.

Coordinated development and management of web platforms (website, social networks, web TV, blog, forum) and mobile apps. Served as web content editor and conducted SEO/SEM activities; monitored analytics; tested new mobile features; contributed to fair and congress assets.

Policy Advisor at INA Assitalia – Agenzia Generale di Milano

Sought new clients and developed clientele through networking. Attended meetings and seminars to learn about products and services; sold various insurance policies to businesses and individuals.

Communication Specialist – Student Orientation at IULM University

Prepared and attended meetings with Italian high school students to present degree courses; coached students on entering university; represented at national fairs and congresses for student orientation.