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I am a results-driven Marketing Manager with 8+ years of B2B and B2C expertise in digital and product marketing. Proven success in market research, customer segmentation, and data-driven campaign execution to boost platform adoption and revenue growth. I specialize in creating customer personas, identifying growth opportunities, and equipping sales teams with actionable insights. I am proficient in leveraging CRM platforms (Salesforce, Zoho) to optimize customer engagement, track interactions, and enhance pipeline performance. I have driven revenue growth through targeted cross-sell and up-sell initiatives and partnered with product and marketing teams to deliver measurable business results.…I am a results-driven Marketing Manager with 8+ years of B2B and B2C expertise in digital and product marketing. Proven success in market research, customer segmentation, and data-driven campaign execution to boost platform adoption and revenue growth. I specialize in creating customer personas, identifying growth opportunities, and equipping sales teams with actionable insights. I am proficient in leveraging CRM platforms (Salesforce, Zoho) to optimize customer engagement, track interactions, and enhance pipeline performance. I have driven revenue growth through targeted cross-sell and up-sell initiatives and partnered with product and marketing teams to deliver measurable business results.

Folake Shonubi

Product Marketer, Marketing Strategist, Growth Marketer, +2

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I am a results-driven Marketing Manager with 8+ years of B2B and B2C expertise in digital and product marketing. Proven success in market research, customer segmentation, and data-driven campaign execution to boost platform adoption and revenue growth. I specialize in creating customer personas, identifying growth opportunities, and equipping sales teams with actionable insights. I am proficient in leveraging CRM platforms (Salesforce, Zoho) to optimize customer engagement, track interactions, and enhance pipeline performance. I have driven revenue growth through targeted cross-sell and up-sell initiatives and partnered with product and marketing teams to deliver measurable business results.…I am a results-driven Marketing Manager with 8+ years of B2B and B2C expertise in digital and product marketing. Proven success in market research, customer segmentation, and data-driven campaign execution to boost platform adoption and revenue growth. I specialize in creating customer personas, identifying growth opportunities, and equipping sales teams with actionable insights. I am proficient in leveraging CRM platforms (Salesforce, Zoho) to optimize customer engagement, track interactions, and enhance pipeline performance. I have driven revenue growth through targeted cross-sell and up-sell initiatives and partnered with product and marketing teams to deliver measurable business results.

Available to hire

I am a results-driven Marketing Manager with 8+ years of B2B and B2C expertise in digital and product marketing. Proven success in market research, customer segmentation, and data-driven campaign execution to boost platform adoption and revenue growth.

I specialize in creating customer personas, identifying growth opportunities, and equipping sales teams with actionable insights. I am proficient in leveraging CRM platforms (Salesforce, Zoho) to optimize customer engagement, track interactions, and enhance pipeline performance. I have driven revenue growth through targeted cross-sell and up-sell initiatives and partnered with product and marketing teams to deliver measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

Expert

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Expert

Language

English

Fluent

Work Experience

Marketing Manager at Adrian April Consulting

January 1, 2024 - Present

Strategic Marketing Planning & Execution: Develop and execute multi-channel marketing strategies, including digital campaigns, content marketing, and brand positioning to drive lead generation and revenue growth. Campaign Management & Optimization: Manage end-to-end campaign execution, including planning, content creation, launch, and performance analysis. Implement A/B testing strategies to improve effectiveness of marketing materials. Sales Enablement & Collaboration: Partner with sales teams to provide marketing materials, sales playbooks, and data-driven insights to support sales initiatives. Develop BAN T segmentation strategies to expand the sales funnel. CRM & Data Analytics: Manage CRM systems including Salesforce and Zoho to track customer interactions and campaign performance. Content Development & Brand Management: Lead creation of marketing collateral, including blogs, white papers, social media posts, and email campaigns to strengthen brand messaging. Partnership Developme

Account Marketing Manager at Knights Promotions

January 1, 2018 - December 31, 2020

Developed tailored marketing plans aligned with client brand objectives and target audiences, improving engagement and customer satisfaction. Collaborated cross-functionally with sales, design, and production to ensure promotional items met expectations and delivered on time. Identified upsell opportunities by analyzing client needs and industry trends, contributing to increased account value and revenue growth. Built long-term relationships with key accounts to drive repeat business.

Marketing Specialist at LinkedUp - Professionals

January 1, 2020 - December 31, 2023

Conducted in-depth market research to develop detailed customer personas and improve B2B engagement. Provided sales enablement support with data insights, materials, and training, leading to increased platform adoption and user engagement. Implemented BAN T segmentation strategies, expanding the sales funnel by 12% and enhancing cross-sell and up-sell opportunities. Managed customer and asset data using Salesforce and Zoho CRM, enabling continuous tracking of interactions and sales activities. Collaborated with product and demand generation teams to develop tailored value propositions and customer-specific marketing plans.

Marketing Specialist at Bash House of Denim

May 1, 2015 - December 31, 2017

Led social media strategy and customer segmentation, achieving 40% increase in online engagement. Executed personalized email campaigns to boost cross-selling and upselling. Analyzed campaign performance metrics to optimize email content, increasing platform adoption and strengthening brand-customer relationships. Collaborated with sales and product teams to incorporate customer feedback and refine marketing strategies. Initiated partner meetings to strengthen relationships and increase stock, boosting brand visibility and sales.