I'm Emily He, a creative and performance-driven marketing designer focused on high-performing visuals, animated content, and short-form video for Instagram and TikTok. I leverage Generative AI tools (ChatGPT, Fireflies) and industry-standard software (Figma, Photoshop, Premiere Pro) to brainstorm, design, and execute performance-ready assets, collaborating cross-functionally to drive measurable results. In my co-op roles, I’ve driven growth on social platforms, designed multi-channel visuals, and managed large digital asset libraries, all while translating data into iterative creative improvements.

Emily He

I'm Emily He, a creative and performance-driven marketing designer focused on high-performing visuals, animated content, and short-form video for Instagram and TikTok. I leverage Generative AI tools (ChatGPT, Fireflies) and industry-standard software (Figma, Photoshop, Premiere Pro) to brainstorm, design, and execute performance-ready assets, collaborating cross-functionally to drive measurable results. In my co-op roles, I’ve driven growth on social platforms, designed multi-channel visuals, and managed large digital asset libraries, all while translating data into iterative creative improvements.

Available to hire

I’m Emily He, a creative and performance-driven marketing designer focused on high-performing visuals, animated content, and short-form video for Instagram and TikTok. I leverage Generative AI tools (ChatGPT, Fireflies) and industry-standard software (Figma, Photoshop, Premiere Pro) to brainstorm, design, and execute performance-ready assets, collaborating cross-functionally to drive measurable results.

In my co-op roles, I’ve driven growth on social platforms, designed multi-channel visuals, and managed large digital asset libraries, all while translating data into iterative creative improvements.

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Language

English
Fluent

Work Experience

Brand Marketing & Visual Content Specialist (Co-op) at SILKYO
September 1, 2024 - December 31, 2025
Spearheaded organic growth on Instagram and TikTok by producing high-performing vertical videos, animated graphics, and leveraging Generative AI for copy, driving a 20% increase in interactions. Designed engaging social media visuals, landing page layouts, and email templates using Figma, Photoshop, and Canva, actively analyzing key metrics like conversion and social media engagement to optimize content. Managed a centralized digital asset library of 3,000+ files, actively collaborating cross-functionally to execute rapid creative tweaks and support cross-platform marketing campaigns.
Food Service Team Member at Tenren’s Tea
September 1, 2021 - September 1, 2024
Gathered qualitative feedback from 50+ daily customers to provide tailored recommendations, demonstrating strong local market awareness and contributing to an estimated 15% increase in repeat business. Optimized high-volume workflows with 98% accuracy to ensure efficient, fast-paced service delivery.

Education

Bachelor in Global Business and Digital Art (BGBDA) at University of Waterloo
September 1, 2023 - March 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services