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I am a high-capacity creative leader who brings impactful design and speed-to-market in tandem. I've had uncommon collaborative partnerships with omnichannel lifestyle brands like Abercrombie & Fitch and HOMAGE, world-renowned musicians at Rigsby Design Co., and global franchises like Disney, Warner Bros., and the NFL to influence how I bring product and brand experiences to life. I thrive when creative has a seat at the business table: sharpening strategy, crafting operational precision, and acting as the catalyst for world-class design that grows and converts at scale.…I am a high-capacity creative leader who brings impactful design and speed-to-market in tandem. I've had uncommon collaborative partnerships with omnichannel lifestyle brands like Abercrombie & Fitch and HOMAGE, world-renowned musicians at Rigsby Design Co., and global franchises like Disney, Warner Bros., and the NFL to influence how I bring product and brand experiences to life. I thrive when creative has a seat at the business table: sharpening strategy, crafting operational precision, and acting as the catalyst for world-class design that grows and converts at scale.

Jeff Rigsby

Creative Director, Designer, Brand Designer, +2

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I am a high-capacity creative leader who brings impactful design and speed-to-market in tandem. I've had uncommon collaborative partnerships with omnichannel lifestyle brands like Abercrombie & Fitch and HOMAGE, world-renowned musicians at Rigsby Design Co., and global franchises like Disney, Warner Bros., and the NFL to influence how I bring product and brand experiences to life. I thrive when creative has a seat at the business table: sharpening strategy, crafting operational precision, and acting as the catalyst for world-class design that grows and converts at scale.…I am a high-capacity creative leader who brings impactful design and speed-to-market in tandem. I've had uncommon collaborative partnerships with omnichannel lifestyle brands like Abercrombie & Fitch and HOMAGE, world-renowned musicians at Rigsby Design Co., and global franchises like Disney, Warner Bros., and the NFL to influence how I bring product and brand experiences to life. I thrive when creative has a seat at the business table: sharpening strategy, crafting operational precision, and acting as the catalyst for world-class design that grows and converts at scale.

Available to hire

I am a high-capacity creative leader who brings impactful design and speed-to-market in tandem. I’ve had uncommon collaborative partnerships with omnichannel lifestyle brands like Abercrombie & Fitch and HOMAGE, world-renowned musicians at Rigsby Design Co., and global franchises like Disney, Warner Bros., and the NFL to influence how I bring product and brand experiences to life.

I thrive when creative has a seat at the business table: sharpening strategy, crafting operational precision, and acting as the catalyst for world-class design that grows and converts at scale.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

VP, Creative at Hybrid Digital

January 1, 2024 - February 1, 2026

Directed the creative strategy for a $15M annual portfolio of licensed properties within 60+ global franchises for sports and entertainment apparel. Implemented a unified, data-driven creative development calendar; reduced high-churn graphics by 80% and redirected bandwidth toward higher-adoption work with razor-sharp minimum guarantees and royalty structures. Executed high-velocity scaling, tripling NFL graphics to market in 90 days and leading a six-month sprint to launch 600+ graphics for Marvel and Star Wars in parallel to pitches and licensing deals for the NBA, NASCAR, and legacy franchises. Drove double-digit YoY revenue growth for core franchises (Universal 32%, Peanuts 20%, Disney 12%) and supported trend-driven growth for non-licensed graphics (Kohl's account +11%).

Sr. Product Designer at TELUS Digital (prev. WillowTree)

August 1, 2020 - May 1, 2023

Led visual design and UI/UX strategy for rotating project teams serving Fortune 500 clients; served as visual architect for core UI/UX features of high-stakes projects including the Virginia Lottery mobile app, driving $5M+ first-week sales, 102K+ active players, 4.6/5-star ratings, and 7x higher retention versus web. Stabilized delivery bottlenecks by translating constraints into high-fidelity solutions aligned with engineering constraints and executive aesthetics.

Art Director at HOMAGE

January 1, 2013 - March 1, 2016

Transitioned the brand from a solo creative model to a professionalized department, introducing enterprise-grade eCommerce discipline to scale storytelling across digital, marketing, and physical retail channels. Oversaw end-to-end production (photography, video, design) during brand’s growth, launched ESPN, WWE campaigns, and NCAA programs, built the in-house digital creative team, and rebooted the eCommerce storefront into a narrative-led experience shaping regional growth.

Art Director at Abercrombie & Fitch

August 1, 2006 - December 1, 2012

Architected the transition from a hands-on solo model to a professionalized creative department, delivering 25% quarterly growth across 10 consecutive quarters and expanding the DTC experience across digital and stores. Translated iconic stores into digital flagship experiences through photography, seasonal campaigns, and digital content; co-led loyalty/mobile initiatives; guided UX/UI direction and produced exclusive photo/video content for app experiences.

Founder & Principal at Rigsby Design Co.

May 1, 2004 - Present

Strategic creative studio and apparel venture focused on brand identity, high-end graphics, and product storytelling. Signature collaborations include branding and limited-edition collections for Foo Fighters pop-up activations; consistently produced resonant graphics for Paul McCartney, Dolly Parton, Metallica, Bruno Mars, Wu-Tang Clan, and others. Built brand ecosystems delivering identity, assets, and digital experiences for startups, Hot Wheels, UConn, and philanthropic organizations.