I’m Juliana Esquivel, a creative and passionate product designer, artist and well-being enthusiast. I design engaging products and run inspiring artistic workshops, with a focus on sustainable materials and safe, supportive spaces where children can explore, build confidence, and express themselves. My approach blends psychology and play to support diverse young people, including neurodiverse learners. I design flexible activities that adapt to different learning styles, foster collaboration, and help kids connect with their best selves—while keeping fun at the heart of every workshop.

Juliana Esquivel

PRO

I’m Juliana Esquivel, a creative and passionate product designer, artist and well-being enthusiast. I design engaging products and run inspiring artistic workshops, with a focus on sustainable materials and safe, supportive spaces where children can explore, build confidence, and express themselves. My approach blends psychology and play to support diverse young people, including neurodiverse learners. I design flexible activities that adapt to different learning styles, foster collaboration, and help kids connect with their best selves—while keeping fun at the heart of every workshop.

Available to hire

I’m Juliana Esquivel, a creative and passionate product designer, artist and well-being enthusiast. I design engaging products and run inspiring artistic workshops, with a focus on sustainable materials and safe, supportive spaces where children can explore, build confidence, and express themselves.

My approach blends psychology and play to support diverse young people, including neurodiverse learners. I design flexible activities that adapt to different learning styles, foster collaboration, and help kids connect with their best selves—while keeping fun at the heart of every workshop.

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Language

French
Beginner
Spanish; Castilian
Fluent
English
Advanced

Work Experience

Junior furniture designer at Loaf
January 1, 2020 - Present
Creating and sketching new concepts while keeping the brand's image. Developing furniture and accessories through 3D modelling as well as executing 2D CA technical drawings in order to manufacture hallway furniture, mirrors, beds and cupboards. Supporting the team and deciding on colour, materials and finishes.
Freelance Toy Designer at Fabula Toys
January 1, 2020 - December 31, 2020
Design and development of toy concepts based on the main theme of the company: popular nursery rhymes toddlers easily identify. Designing based on toddler's needs and what parents want for them: development of cognitive and motor skills through the identification and matching of colours, numbers and shapes. The products were developed considering how it will be packaged as well as using mindful materials such as cardboard and paper. The design process begins by thinking on the main client/user: the carer or parents.
Senior designer at Workplace Group
January 1, 2017 - January 1, 2020
Measuring interiors to adjust space-planning layouts to the interior space plan. Updating floor plans with changes according to the client’s feedback and new measurements. Advising the contractor and client depending on their wishes, resources and what is possible, also considering sustainability and future regulations.
Senior Designer at Kinnarps
January 1, 2020 - Present
Senior designer focusing on showroom design, space planning, and layout optimization; developing product proposals, finishes, and CMF mood boards; facilitating design workshops and collaborating with designers, architects, and HQ teams.
Junior Furniture Designer at Loaf
January 1, 2014 - January 1, 2017
Creating and sketching new concepts; developing furniture and accessories through 3D modelling and 2D CAD drawings; guiding colour/material/finishes decisions.
CAD Designer at Cándido Hermida
January 1, 2008 - January 1, 2010
Design and development of furniture, merchandising and joinery for dressing rooms and cash desks; 3D visualisation; technical drawings; installation instructions for manufacturing and global delivery.
Product Development & Marketing at Knoll International
January 1, 2010 - January 1, 2014
Research and decision-making on trends, sustainable materials, and finishes; testing norms and environmental concerns; 3D modelling in SolidWorks and material extraction for marketing; liaising with factories to adapt specs to European standards.
Freelancer at The Wellbeing Designer
January 1, 2010 - January 1, 2020
Facilitating workshops and projects focused on wellbeing; collaborating across disciplines to deliver user-centered design outcomes.
Teacher Assistant at The Willow Family Well-Being Centre
January 1, 2025 - Present
Supported well-being and educational activities; facilitated engaging sessions and helped nurture a safe, inclusive learning environment.
Teacher Assistant at Dukes Academy Secondary School
January 1, 2025 - Present
Assisted with the Summer term; supported classroom activities and pupils, including SEN support.
Artist & Facilitator at Mestizo restaurant and Margarita Bar
January 1, 2024 - Present
Decorative work for Day of the Dead; ran workshop activities for children, including face painting for kids.
Freelance Workshop Facilitator at The Wellbeing Designer
January 1, 2020 - Present
Facilitated workshops on well-being and creative design; collaborated with other disciplines and professionals.

Education

Engineering in design and product development, Bachelor’s Degree at Universidade da Coruña
January 1, 2010 - January 1, 2014
Mechatronics and machinery course - Higher National Diploma at Universidade Laboral
January 1, 2008 - January 1, 2010
Bachelor’s Degree in Engineering in Design and Product Development at Universidade da Coruña
January 1, 2010 - January 1, 2014
Higher National Diploma in Mechatronics and Machinery at Universidade Laboral
January 1, 2008 - January 1, 2010
Bachelor’s Degree in Engineering in Design and Product Development at Universidade da Coruña
January 1, 2010 - January 1, 2014
Higher National Diploma in Mechatronics and Machinery at Universidade Laboral
January 1, 2008 - January 1, 2010
Bachelor’s Degree in Engineering in design and product development at Universidade da Coruña
January 1, 2010 - January 1, 2014
Mechatronics and machinery course at Universidade Laboral
January 1, 2008 - January 1, 2010

Qualifications

Bachelor’s Degree in Engineering in Design and Product Development
January 1, 2010 - January 1, 2014
Higher National Diploma in Mechatronics and Machinery
January 1, 2008 - January 1, 2010

Industry Experience

Manufacturing, Retail, Media & Entertainment, Education, Professional Services, Real Estate & Construction, Other, Software & Internet
    paper Toy design

    Fabula bases their toys on the essence and power of nursery rhymes. This board game
    follows the “Five Little Monkeys” nursery rhyme for toddlers to familiarise themselves with
    the game as they sing and follow each part of the nursery rhyme.
    The spinner indicates a coloured bed and monkey with the number on their jersey and
    the colour as the bed.

    The brief:
    A toy that supports the rhyme “Five
    little Monkeys”. The rhyme essencially
    goes: ‘Five little monkeys jumping on
    the bed,
    One fell off and bumped his head.
    Mother called the doctor and the doctor
    said, no more monkeys jumping on the
    bed!’ This is repeated until there are not
    Monkeys on the bed.

    In order to comply with the company’s image the toy meets the following criteria:

    Watercolour-like aesthetic
    Light shades
    Easy on the eye
    Pastel shades

    You can see more of my work by accessing my toy portfolio
    https://www.twine.net/signin

    paper Retail furniture development

    Developing furniture for brands such as Carolina Herrera, Zara, Marks and Spencer, Bimba y Lola, Pili
    Carrera, Mango, Choice, Eleclerc, Zara Home amongst others.

    The furniture was developed for manufacturing and only-visual instructions for the installation
    teams to understand, this prevented damages efficiently.

    Different materials such as wood, metal, plastics and ceramic o stone-like materials were used.

    Racks, platforms, podiums, cornices, facade details, signage, wall mounted fixtures, joinery and
    lighting boxes were a few of the types of pieces developed.

    See my portfolio here https://www.twine.net/signin