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Hi, I’m Hao Dandan, a marketing and public affairs leader in China's healthcare sector with 10+ years of hands-on experience in pharma brand management, market access, and crisis/reputation management. I currently lead brand communications at Merck China and steer external market operations for oncology early screening products, shaping long-term strategy and annual launch plans to drive sustainable growth. I excel at translating global brand strategies into China-specific market plans, integrating R&D, Medical Affairs, and sales into cohesive campaigns. I build robust KOL networks, medical media relations, and industry partnerships, while establishing market compliance and proactive reputation monitoring. I also lead policy research and advocacy to influence regulatory outcomes and payer decisions, and I run dedicated reputation and crisis management programs to protect brand trust.…Hi, I’m Hao Dandan, a marketing and public affairs leader in China's healthcare sector with 10+ years of hands-on experience in pharma brand management, market access, and crisis/reputation management. I currently lead brand communications at Merck China and steer external market operations for oncology early screening products, shaping long-term strategy and annual launch plans to drive sustainable growth. I excel at translating global brand strategies into China-specific market plans, integrating R&D, Medical Affairs, and sales into cohesive campaigns. I build robust KOL networks, medical media relations, and industry partnerships, while establishing market compliance and proactive reputation monitoring. I also lead policy research and advocacy to influence regulatory outcomes and payer decisions, and I run dedicated reputation and crisis management programs to protect brand trust.

Hao Dandan

Brand Strategist, Marketing Strategist, Growth Marketer, +4

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Hi, I’m Hao Dandan, a marketing and public affairs leader in China's healthcare sector with 10+ years of hands-on experience in pharma brand management, market access, and crisis/reputation management. I currently lead brand communications at Merck China and steer external market operations for oncology early screening products, shaping long-term strategy and annual launch plans to drive sustainable growth. I excel at translating global brand strategies into China-specific market plans, integrating R&D, Medical Affairs, and sales into cohesive campaigns. I build robust KOL networks, medical media relations, and industry partnerships, while establishing market compliance and proactive reputation monitoring. I also lead policy research and advocacy to influence regulatory outcomes and payer decisions, and I run dedicated reputation and crisis management programs to protect brand trust.…Hi, I’m Hao Dandan, a marketing and public affairs leader in China's healthcare sector with 10+ years of hands-on experience in pharma brand management, market access, and crisis/reputation management. I currently lead brand communications at Merck China and steer external market operations for oncology early screening products, shaping long-term strategy and annual launch plans to drive sustainable growth. I excel at translating global brand strategies into China-specific market plans, integrating R&D, Medical Affairs, and sales into cohesive campaigns. I build robust KOL networks, medical media relations, and industry partnerships, while establishing market compliance and proactive reputation monitoring. I also lead policy research and advocacy to influence regulatory outcomes and payer decisions, and I run dedicated reputation and crisis management programs to protect brand trust.

Available to hire

Hi, I’m Hao Dandan, a marketing and public affairs leader in China’s healthcare sector with 10+ years of hands-on experience in pharma brand management, market access, and crisis/reputation management. I currently lead brand communications at Merck China and steer external market operations for oncology early screening products, shaping long-term strategy and annual launch plans to drive sustainable growth.

I excel at translating global brand strategies into China-specific market plans, integrating R&D, Medical Affairs, and sales into cohesive campaigns. I build robust KOL networks, medical media relations, and industry partnerships, while establishing market compliance and proactive reputation monitoring. I also lead policy research and advocacy to influence regulatory outcomes and payer decisions, and I run dedicated reputation and crisis management programs to protect brand trust.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Chinese

Fluent

English

Advanced

Work Experience

Brand Communications Lead / Communications Manager at Merck China

January 1, 2025 - Present

Led external consumer market operations for oncology early screening product portfolio; developed long-term market strategy and annual launch plans; managed lifecycle commercialization and cross-functional integration; built market compliance and reputation management frameworks; implemented real-time sentiment monitoring and proactive communications during critical market events; established a global-linked reputation monitoring system and built a spokesperson program to drive executive thought leadership and brand exposure.

Market Solutions Center BD Project Manager / Assistant PR Manager / VP Office Assistant for Government & Public Affairs at Philips China

April 1, 2022 - January 1, 2024

Led cross-functional market solutions efforts; translated global brand strategy into China-localized market plans; designed end-to-end lifecycle brand marketing, combining R&D, Medical Affairs and Sales to enhance product performance; built policy research and advocacy strategies, engaging KOLs and policy makers to influence product access and reimbursement outcomes; established crisis and reputation management frameworks and proactive communications; built a corporate spokesperson program and high-profile event activations to elevate brand visibility in health technology.

Market Solutions Center BD Project Manager / Assistant PR Manager / VP Office Assistant for Government & Public Affairs at Philips China

July 15, 2020 - March 22, 2022

Earlier role focusing on oncology market activation, stakeholder engagement, media relations and regulatory monitoring; designed end-to-end marketing campaigns, built a China-localized market ecosystem, and delivered channel growth; contributed to risk management and crisis communications; led high-level events and executive communications to raise brand visibility in health technology.

市场总监 at 诺辉健康

July 1, 2020 - March 1, 2022

在医疗健康领域拥有10+年的市场、品牌管理及公关传播经验。全面负责市场运营与品牌传播，推动肿瘤早筛产品的市场化与商业增长；建立并执行全球品牌策略在中国的本土化落地，整合KOL、医药媒体、行业协会与渠道伙伴，提升品牌影响力与产品渗透率；建立危机与声誉管理体系，制定应对流程与舆情监测，保障品牌公信力；领导政策研究与倡导，推动有利的监管和市场环境。

BD项目经理 / 助理公关经理 / 政府及公共事务副总裁助理 at 飞利浦中国 | 市场解决方案中心

April 1, 2022 - January 1, 2024

全面负责院外C端市场运营，为肿瘤早筛产品矩阵制定长期市场战略及年度上市计划，推动可持续商业增长。主导产品全生命周期商业化，联动研发、医学事务及销售团队，设计并执行整合传播方案，提升渗透率与销量。建立市场合规与声誉管理框架，在公司退市前阶段，实施实时舆情监测与主动沟通策略，稳定行业认知与市场信心。整合医疗KOL、医药媒体、行业协会及渠道伙伴，构建肿瘤早筛专属市场生态，提升品牌影响力。将全球品牌战略转化为中国市场方案，搭建全生命周期品牌营销体系。领导政策研究与倡导，建立全球联动的声誉监测与应对体系，提升企业对政策的影响力。

品牌传播负责人 / 传播经理 at Merck China

January 1, 2025 - Present

推动全球品牌战略在中国的本土化落地，建立全生命周期的品牌营销体系，支撑肿瘤新药上市及市场准入目标。建立全球联动的声誉监测与应对体系，设计并执行KOL与媒体策略、高端活动与专访，提升品牌曝光与市场地位。建立品牌危机与市场风险管理体系，主导呼吸产品召回应对、危机沟通与合规召回流程，确保品牌公信力。开展政策研究与倡导，推动有利的监管与医保结论，影响产品准入与报销等关键结果。统筹企业传播战略，统一对内对外信息传递，提升市场扩张与渠道增长。

Marketing Director at 诺辉健康

January 1, 2025 - Present

Lead enterprise communications for health tech; develop long-term market strategies; build life-cycle brand marketing; implement crisis management and policy advocacy; unify internal and external messaging; elevate executive thought leadership; manage stakeholder ecosystems.

Brand Communications Lead / Communications Manager at Merck China

April 1, 2022 - January 1, 2024

Responsible for external B2C market operations; develop long-term market strategy and annual launch plans for oncology screening portfolio; lead product lifecycle commercialization; establish market compliance and reputation management; monitor real-time sentiment and conduct proactive communications; engage KOLs, medical media, industry associations, and channel partners; drive policy research and advocacy; build global-linked reputation monitoring and rapid response system.

BD Project Manager / Assistant PR Manager / VP, Government & Public Affairs Assistant at Philips China

July 1, 2015 - March 1, 2022

Led end-to-end product commercialization; coordinated cross-functional teams (R&D, Medical Affairs, Sales) to design integrated promotion; built digital marketing; ensured pharma compliance; managed crisis and reputation; conducted policy studies and advocacy; supported market expansion and launch readiness.

Market Solutions Center - BD Project Manager / Assistant PR Manager / VP, Government & Public Affairs Assistant at Philips China

July 1, 2015 - March 31, 2022

Led external market operations for the outpatient consumer market, formulated long-term market strategy and annual launch plans for oncology early screening products, and drove sustainable commercial growth. Directed full lifecycle product commercialization, coordinating R&D, Medical Affairs, and Sales to design integrated go-to-market campaigns, improving product penetration and sales. Built market compliance and reputation management frameworks, implemented real-time sentiment monitoring and proactive communications to stabilize industry perception and reduce risk. Engaged KOLs, medical media, industry associations, and channel partners to construct a tumor early-screen market ecosystem and strengthen brand impact.

BD / Public Affairs / Market & Communications at Philips China

April 1, 2022 - January 31, 2024

Handled cross-functional market strategy execution for outpatient segments, translated global brand strategies into China-market plans, and built a full lifecycle brand marketing system to support oncology drug launches and market access objectives. Led policy research and advocacy, engaging KOLs and policy makers to influence reimbursement and regulatory outcomes. Established a global-linked reputation monitoring and crisis response framework to protect brand integrity.

Brand & Communications Lead / Marketing Director at Merck China

January 1, 2025 - Present

全面负责院外C端市场运营，为肿瘤早筛产品矩阵制定长期市场战略及年度上市计划，驱动可持续商业增長。主导产品全生命周期商业化，联动研发、医学事务及销售团队，设计整合的推广方案，提升渗透率与销量。建立市场合规与声誉管理框架，实施实时舆情监测与主动沟通，稳定行业认知与市场信心，规避经营风险。建立全球联动的声誉监测与应对体系，开展患者投诉管理标准化流程，最小化品牌风险。搭建全球品牌战略在中国的落地，构建全生命周期品牌营销体系，支持上市与医保相关目标。