Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm Andrew Hawkins, an Australian entrepreneur, marketing and brand strategist, talent manager, and music executive with two decades of international experience across Sydney, London, and Los Angeles. In 2007, I built a private investment and talent management business that became the engine for a fifteen-year partnership with Australian broadcaster Kyle Sandilands — spanning radio, television, books, and brand endorsements. Today I'm based in Brisbane, consulting across industries, managing a portfolio of investments, and building multiple brands. Highlights include licensing the KIIS FM brand from Clear Channel in the KIIS 1065 launch, growing H2coco from seed to over $35M turnover and leading its exit, and developing Young & Vicious into a 10B+ streams publishing venture.…I'm Andrew Hawkins, an Australian entrepreneur, marketing and brand strategist, talent manager, and music executive with two decades of international experience across Sydney, London, and Los Angeles. In 2007, I built a private investment and talent management business that became the engine for a fifteen-year partnership with Australian broadcaster Kyle Sandilands — spanning radio, television, books, and brand endorsements. Today I'm based in Brisbane, consulting across industries, managing a portfolio of investments, and building multiple brands. Highlights include licensing the KIIS FM brand from Clear Channel in the KIIS 1065 launch, growing H2coco from seed to over $35M turnover and leading its exit, and developing Young & Vicious into a 10B+ streams publishing venture.

Andrew Hawkins

Brand Strategist, Marketing Strategist, Marketer, +6





I'm Andrew Hawkins, an Australian entrepreneur, marketing and brand strategist, talent manager, and music executive with two decades of international experience across Sydney, London, and Los Angeles. In 2007, I built a private investment and talent management business that became the engine for a fifteen-year partnership with Australian broadcaster Kyle Sandilands — spanning radio, television, books, and brand endorsements. Today I'm based in Brisbane, consulting across industries, managing a portfolio of investments, and building multiple brands. Highlights include licensing the KIIS FM brand from Clear Channel in the KIIS 1065 launch, growing H2coco from seed to over $35M turnover and leading its exit, and developing Young & Vicious into a 10B+ streams publishing venture.…I'm Andrew Hawkins, an Australian entrepreneur, marketing and brand strategist, talent manager, and music executive with two decades of international experience across Sydney, London, and Los Angeles. In 2007, I built a private investment and talent management business that became the engine for a fifteen-year partnership with Australian broadcaster Kyle Sandilands — spanning radio, television, books, and brand endorsements. Today I'm based in Brisbane, consulting across industries, managing a portfolio of investments, and building multiple brands. Highlights include licensing the KIIS FM brand from Clear Channel in the KIIS 1065 launch, growing H2coco from seed to over $35M turnover and leading its exit, and developing Young & Vicious into a 10B+ streams publishing venture.

Available to hire

I’m Andrew Hawkins, an Australian entrepreneur, marketing and brand strategist, talent manager, and music executive with two decades of international experience across Sydney, London, and Los Angeles. In 2007, I built a private investment and talent management business that became the engine for a fifteen-year partnership with Australian broadcaster Kyle Sandilands — spanning radio, television, books, and brand endorsements.

Today I’m based in Brisbane, consulting across industries, managing a portfolio of investments, and building multiple brands. Highlights include licensing the KIIS FM brand from Clear Channel in the KIIS 1065 launch, growing H2coco from seed to over $35M turnover and leading its exit, and developing Young & Vicious into a 10B+ streams publishing venture.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Creative Director & Co-Founder at Young & Vicious

January 1, 2016 - January 1, 2025

Boutique rights management and music publishing company I founded in Los Angeles, focused on the curation and development of extraordinary talent. The publishing arm operated as a joint venture with Mushroom Music Publishing. Led A&R and creative direction across a global writer-producer roster with credits on releases for ZAYN, Marshmello, Kygo, Charli XCX, Rita Ora, DJ Snake and others. Drove sync placements across television, film, advertising, and live events, and led all brand collaboration deals. Set the company's overall commercial strategy, signing decisions, and long-term roster development. Signed Twice As Nice to a 2021 joint venture deal with Mushroom Music Publishing — covered internationally by Music Week (UK) and The Music Network (AU). Raised AUD$3M+ in initial funding and built a publishing catalogue that has exceeded 10+ billion streams.

Executive Director (XXYV Rights) at Mushroom Group

January 1, 2019 - January 1, 2025

XXYV was a Los Angeles-based joint venture I co-founded with Matt Gudinski as a member of the Mushroom Group. The venture operated a diverse portfolio of music and entertainment rights, investments, and consulting arrangements. Led all US-based deal-making, rights acquisitions, and consulting engagements for the venture. Directed the strategic alignment between XXYV's portfolio and Mushroom Group's broader Australian operations. Previously served as Managing Director from 2019 – 2021, building the venture from inception.

Chief Marketing Officer & Executive Director at H2coco

January 1, 2011 - January 1, 2019

Co-founded this health & wellness beverage brand; owned all marketing functions end-to-end — brand architecture, positioning, creative direction, omnichannel media, PR, and sponsorship. Pioneered the 'Celebrity Wrangler' equity-for-endorsement model — trading equity for high-profile talent partnerships when cash was not an option. Orchestrated 360-degree campaigns across TV, radio, print, and digital. Personally spearheaded AUD$30M+ in investment capital raises. Scaled the brand to AUD$35M+ in annual turnover and led the multi-million-dollar exit to Pharmacare Laboratories in 2019.

Chief Executive & Executive Director at King Kyle Investments

January 1, 2007 - January 1, 2018

Management company and investment vehicle for Kyle Sandilands and The Kyle & Jackie O Show — Australia's #1 radio program. Licensed the KIIS FM brand from Clear Channel US and launched it as a full brand introduction into Australia. Architected the parallel transition of The Kyle and Jackie O Show from Austereo. Negotiated the record-breaking 2016 contract with ARN using performance-based equity structures rather than conventional fee models — the largest talent deal in Australian commercial radio history at the time. Directed multi-year defamation suits, securing multi-million-dollar settlements prior to judgment.

Online Producer at ARENA / XYZnetworks (Foxtel)

January 1, 2005 - January 1, 2006

Rebranded and relaunched the ARENA channel; managed digital assets and strategy across the XYZnetworks portfolio. Led the Australian digital launch of Sex and the City and other cornerstone international drama titles. Built cross-platform digital marketing across Foxtel, Austar, and the wider subscription TV environment, driving subscriber engagement and viewership uplift.

Intern at Jive Records (Zomba Music)

January 1, 1999 - January 1, 2002

Interned during the peak Britney Spears / NSYNC / Backstreet Boys era — learned the mechanics of record production, marketing, and sales by being in the room where it happened. The foundation for two decades in music, media, and brand-building across three continents.

Managing Director (XXYV Rights) at XXYV Rights / Mushroom Group

January 1, 2019 - October 31, 2021

Built XXYV Rights from inception; responsible for early development, deal sourcing, and portfolio structuring within the Mushroom Group umbrella.

Executive Director & Co-Founder at Young & Vicious

January 1, 2016 - January 1, 2025

Los Angeles-based music publishing venture with Mushroom Music Publishing; drove A&R and creative direction for a global writer-producer roster; built a publishing catalogue with 10B+ streams; led a joint venture with Mushroom Music Publishing and signed Twice As Nice.

Managing Director at XXYV Rights (Mushroom Group)

January 1, 2019 - October 1, 2021

Built XXYV Rights from inception; led US deal-making, rights acquisitions, and consulting engagements; directed strategic alignment with Mushroom Group's broader Australian operations.

Executive Director at XXYV Rights (Mushroom Group)

January 1, 2019 - January 1, 2025

Executive oversight of entertainment rights and investments; directed strategic alignment between XXYV's portfolio and Mushroom Group's Australian operations; led US-based deal-making and consulting engagements.