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Hi, I’m Reetika Mukherjee—a growth-focused ecommerce marketer who loves turning data into revenue. I’ve built and scaled performance and brand marketing programs across marketplaces, D2C sites, and CRM ecosystems, delivering measurable ROI and sustainable growth. I thrive on cross-functional collaboration with product, creative, and tech teams, and I enjoy experimenting with AI-driven content, influencer partnerships, and lifecycle marketing to drive repeat purchases and LTV. I collaborate with product, creative, and tech partners to craft data-driven campaigns and lifecycle programs that boost retention and lifetime value. I’m excited to continue delivering measurable growth for ambitious brands across marketplaces and D2C channels.…Hi, I’m Reetika Mukherjee—a growth-focused ecommerce marketer who loves turning data into revenue. I’ve built and scaled performance and brand marketing programs across marketplaces, D2C sites, and CRM ecosystems, delivering measurable ROI and sustainable growth. I thrive on cross-functional collaboration with product, creative, and tech teams, and I enjoy experimenting with AI-driven content, influencer partnerships, and lifecycle marketing to drive repeat purchases and LTV. I collaborate with product, creative, and tech partners to craft data-driven campaigns and lifecycle programs that boost retention and lifetime value. I’m excited to continue delivering measurable growth for ambitious brands across marketplaces and D2C channels.

Reetika Mukherjee

Brand Strategist, Marketing Strategist, Performance Marketer, +2

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Hi, I’m Reetika Mukherjee—a growth-focused ecommerce marketer who loves turning data into revenue. I’ve built and scaled performance and brand marketing programs across marketplaces, D2C sites, and CRM ecosystems, delivering measurable ROI and sustainable growth. I thrive on cross-functional collaboration with product, creative, and tech teams, and I enjoy experimenting with AI-driven content, influencer partnerships, and lifecycle marketing to drive repeat purchases and LTV. I collaborate with product, creative, and tech partners to craft data-driven campaigns and lifecycle programs that boost retention and lifetime value. I’m excited to continue delivering measurable growth for ambitious brands across marketplaces and D2C channels.…Hi, I’m Reetika Mukherjee—a growth-focused ecommerce marketer who loves turning data into revenue. I’ve built and scaled performance and brand marketing programs across marketplaces, D2C sites, and CRM ecosystems, delivering measurable ROI and sustainable growth. I thrive on cross-functional collaboration with product, creative, and tech teams, and I enjoy experimenting with AI-driven content, influencer partnerships, and lifecycle marketing to drive repeat purchases and LTV. I collaborate with product, creative, and tech partners to craft data-driven campaigns and lifecycle programs that boost retention and lifetime value. I’m excited to continue delivering measurable growth for ambitious brands across marketplaces and D2C channels.

Available to hire

Hi, I’m Reetika Mukherjee—a growth-focused ecommerce marketer who loves turning data into revenue. I’ve built and scaled performance and brand marketing programs across marketplaces, D2C sites, and CRM ecosystems, delivering measurable ROI and sustainable growth. I thrive on cross-functional collaboration with product, creative, and tech teams, and I enjoy experimenting with AI-driven content, influencer partnerships, and lifecycle marketing to drive repeat purchases and LTV.

I collaborate with product, creative, and tech partners to craft data-driven campaigns and lifecycle programs that boost retention and lifetime value. I’m excited to continue delivering measurable growth for ambitious brands across marketplaces and D2C channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Assistant Manager - D2C & E-commerce at United Colors of Benetton

December 1, 2024 - Present

Owned end-to-end performance marketing across marketplaces and brand website; managed 8-10 Cr annual budgets; drove ROI-led efficiency gains and 10% business growth through media planning and performance-led merchandising. Strengthened marketplace contribution from 40% to 70% of total revenue through strategic platform partnerships, seasonal planning, and performance-led merchandising. Led retention and lifecycle marketing via CRM and partnerships to drive repeat purchases and higher LTV.

Senior Associate - D2C at ADYOGI

March 1, 2023 - November 1, 2024

Developed brand-led growth strategies for multiple DTC and omni-channel brands; led full-funnel digital campaigns; achieved ~15% average YoY growth; managed ₹1 Cr+ monthly media budgets with ROI-led optimization.

Senior Specialist - Growth & Client Success at Social Beat

October 1, 2020 - October 1, 2022

Led full-funnel marketing across fintech, transport, healthcare, e-commerce, and B2C brands; delivered ~25% YoY growth; built retention programs; achieved 2M+ app installs for Niyo Global and 11M+ MAU for Blackbuck BOSS; improved CAC for new vs. repeat users through targeted strategies.

Sales | Intern at Pulse Sports Pvt Limited

April 1, 2019 - June 1, 2019

Supported sales and cross-functional teams; reduced customer escalations by 8% through proactive engagement; achieved daily sales targets of ₹8-10 Lakh.