Hi, I’m Yash Barsaiyan, a Digital Marketing and Social Media Communications professional with hands-on experience in social media strategy, employer branding, digital content creation, and marketing communications. I thrive in cross-functional teams and use data-driven insights to strengthen brand positioning and employer value propositions. I’m skilled at building LinkedIn-focused campaigns, audience engagement strategies, and AI-assisted content ideation to enhance campaign effectiveness.

Yash BarSaiyan

Hi, I’m Yash Barsaiyan, a Digital Marketing and Social Media Communications professional with hands-on experience in social media strategy, employer branding, digital content creation, and marketing communications. I thrive in cross-functional teams and use data-driven insights to strengthen brand positioning and employer value propositions. I’m skilled at building LinkedIn-focused campaigns, audience engagement strategies, and AI-assisted content ideation to enhance campaign effectiveness.

Available to hire

Hi, I’m Yash Barsaiyan, a Digital Marketing and Social Media Communications professional with hands-on experience in social media strategy, employer branding, digital content creation, and marketing communications.
I thrive in cross-functional teams and use data-driven insights to strengthen brand positioning and employer value propositions. I’m skilled at building LinkedIn-focused campaigns, audience engagement strategies, and AI-assisted content ideation to enhance campaign effectiveness.

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Language

English
Advanced
Hindi
Fluent

Work Experience

AI Marketing Strategist at Risidio
July 1, 2025 - November 1, 2025
Built automation workflows to enhance content creation, campaign management, and lead nurturing, boosting marketing efficiency. Co-created the AI-First Academy, turning AI and marketing strategy insights into practical learning products for creators. Supported go-to-market strategy and brand positioning across RISIDIO's ecosystem (Lunim Innovation Studio), ensuring consistent messaging. Conducted market research and competitor analysis to identify growth opportunities and optimise audience targeting for digital campaigns.
Marketing Strategy Intern at Zanta Healthcare
May 1, 2025 - September 30, 2025
Led social media marketing strategy to increase engagement and awareness across healthcare audiences, improving content reach and patient interaction. Collaborated on SEO and website optimisation initiatives to enhance online visibility and improve search rankings in a competitive healthcare market. Created content calendars and campaign workflows to streamline post scheduling, community engagement, and performance tracking. Conducted market and competitor analysis to identify digital growth opportunities and refine brand positioning within the UK healthcare sector.

Education

MSc in Strategic Marketing at Aston University
January 1, 2024 - January 1, 2025
Bachelor of Business Administration at SRG PG College
January 1, 2016 - January 1, 2019

Qualifications

Meta Business Suite
January 11, 2030 - March 7, 2026
Google Ads Certification
January 11, 2030 - March 7, 2026
Online Marketing Certificate
January 11, 2030 - March 7, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education