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I am a seasoned Insights & Analytics and Brand Strategy professional with over 14 years of experience at the intersection of data-driven insights, strategic brand development, and integrated marketing communications. I am motivated by the challenge of leveraging insights and strategy to unlock growth opportunities and contribute to purposeful brands that make a difference in people’s lives.…

Pietro Puleo

Brand Strategist, Marketing Strategist, Content Strategist, +1

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I am a seasoned Insights & Analytics and Brand Strategy professional with over 14 years of experience at the intersection of data-driven insights, strategic brand development, and integrated marketing communications. I am motivated by the challenge of leveraging insights and strategy to unlock growth opportunities and contribute to purposeful brands that make a difference in people’s lives.…

Available to hire

I am a seasoned Insights & Analytics and Brand Strategy professional with over 14 years of experience at the intersection of data-driven insights, strategic brand development, and integrated marketing communications.

I am motivated by the challenge of leveraging insights and strategy to unlock growth opportunities and contribute to purposeful brands that make a difference in people’s lives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Insights & Analytics Manager, Social Responsibility at The LEGO Group

January 1, 2024 - Present

Lead the development and execution of the global Social Responsibility insights strategy, ensuring evidence-based, audience-centered initiatives aligned with business priorities. Responsibilities include defining the global SR Insights Strategy, commissioning external research, leveraging internal data, overseeing ongoing evaluations of initiatives, monitoring trends in social sustainability and competitor activity, supporting local teams in conducting social needs assessments, measuring brand and employee outcomes within the MEL Framework, advancing a global Learning Agenda to build capabilities across a 60-person team, integrating AI and data strategy to enhance decision-making and future-proof measurement, and shaping the 2032 SR Strategy.

Insights & Analytics Manager, Employee Engagement at The LEGO Group

January 1, 2021 - December 31, 2024

Led the insights strategy for the Employee Play Engagement team, building the knowledge base to activate LEGO Group employees as ambassadors for our purpose. Responsibilities included leading global qualitative and quantitative research (surveys, interviews, focus groups, observations), commissioning external studies on benefits of play at work, launching a recurring global employee survey, benchmarking how other brands engage employees with purpose, and creating an impact measurement framework to enable evidence-based design and evaluation.

Lecturer, Brand Insights at IED (Istituto Europeo di Design)

January 1, 2018 - December 31, 2023

Taught Brand Insights, focusing on enhancing students’ understanding of brand image measurement and strategic evaluation models. Guided comparative analysis of key frameworks and led practical exercises to apply theory to real-world brand assessment contexts.

Senior Brand Strategist at Leagas Delaney

January 1, 2020 - December 31, 2021

Led brand positioning and repositioning, including new product launches and identity development; conducted in-depth consumer research; translated strategy into creative briefs and helped guide campaigns across food, spirits, toys, utilities and more.

Senior Brand Strategist at Havas Group

January 1, 2017 - December 31, 2020

Co-developed communication strategies leveraging cultural, social, and media trend analysis; expanded expertise in digital strategy, social media planning, content strategy, web marketing, influencer marketing; collaborated with cross-functional teams to align consumer, brand and media insights.

Brand Strategist at Young & Rubicam Group

January 1, 2010 - December 31, 2016

Led BAV research process; analyzed brand strength and personality data to shape positioning and assess marketing effectiveness; translated insights into actionable recommendations for clients across sectors.