I am an award-winning creative professional with over 7 years of experience in branding, digital marketing, and content strategy. I have a passion for storytelling and I thrive in collaborative environments, leading creative teams to success. My work has not only driven engagement and sales for major brands but has also pushed creative boundaries. I love sharing insights and fostering creativity in others while striving for excellence in every project.…

Hafsa Jamshaid

I am an award-winning creative professional with over 7 years of experience in branding, digital marketing, and content strategy. I have a passion for storytelling and I thrive in collaborative environments, leading creative teams to success. My work has not only driven engagement and sales for major brands but has also pushed creative boundaries. I love sharing insights and fostering creativity in others while striving for excellence in every project.…

Available to hire

I am an award-winning creative professional with over 7 years of experience in branding, digital marketing, and content strategy. I have a passion for storytelling and I thrive in collaborative environments, leading creative teams to success. My work has not only driven engagement and sales for major brands but has also pushed creative boundaries. I love sharing insights and fostering creativity in others while striving for excellence in every project.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Creative Cluster Lead at Digitz Digitas – A Publicis Groupe Company
June 1, 2021 - October 1, 2025
Spearheaded content strategy for Coca-Cola Pakistan and its portfolio brands, driving increases in social engagement. Led creative direction and IMC strategy for Zong Pakistan, improving digital performance metrics. Developed high-stake pitch decks contributing to major client wins, and integrated AI-driven creative tools to streamline workflows.
Creative Manager at Brand Spectrum
January 1, 2020 - May 1, 2021
Awarded Best Social Media Communication for the Nestlé Raita campaign. Led digital and PR campaigns for major brands, improving campaign effectiveness. Strengthened client partnerships through proactive communication and managed full project lifecycles.
Creative Strategist at Checkmate De Studio
April 1, 2018 - December 1, 2019
Created impactful copy and supervised execution for major brands, improving engagement and brand recall. Applied visual design sensibility using Adobe Creative Suite for market-ready creatives.

Education

MRes Applied Artificial Intelligence at University of Derby, UK
January 1, 2025 - January 1, 2026
MBA Marketing at FAST School of Management
January 1, 2018 - January 1, 2020
BBA (Hons) Marketing at Kinnaird College for Women
January 1, 2013 - January 1, 2017
MRes Applied Artificial Intelligence at University of Derby, UK
January 1, 2025 - January 1, 2026
MBA Marketing at FAST School of Management, Lahore
January 1, 2018 - January 1, 2020
BBA (Hons) Marketing at Kinnaird College for Women, Lahore
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods
    Technical Presentation Design
    I designed a technical presentation that transformed complex information into a visually engaging format. By using clean layouts, strong visual hierarchy, and interactive infographics, I made the content easier to understand and navigate. This approach helped present technical insights in a way that was both accessible and visually compelling.…
    #BEMYJOLION
    The Jolion launch campaign was built around the idea of first love, reflecting the meaning behind the name “Jolion.” We positioned the car as the ultimate first love for car enthusiasts, using emotional storytelling and bold visuals to create excitement and build a strong emotional connection with the audience.…
    Brand Book
    This brand book was designed for a female grooming brand, focusing on minimal aesthetics and modern imagery. The goal was to create a clean, contemporary visual identity that reflected the brand’s confidence, simplicity, and premium positioning.…
    Project Impact Presentaton Design
    I structured the end-of-campaign presentation to tell a clear story—from objectives and strategy to results and key insights. By using strong visual design, minimal text, and clear data visualisation, I made the content more engaging and easy for stakeholders to digest. This helped present the campaign’s performance in a concise and impactful way.…
    LIVE IT UP - A HIGH SCHOOL CAMPAIGN
    The “Live It Up” campaign aimed to position the City School’s A-Levels programme as an exciting and transformative stage for Gen Z students. Through youth-focused messaging and energetic visuals, the campaign encouraged students to see A-Levels as an opportunity to explore their potential and shape their future. Watch the complete ad @ https://www.youtube.com/watch?v=YLEGGqtNYyM…