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I’m a performance marketing specialist with 6+ years of experience managing Google Ads and Meta Ads campaigns across India, the US, Canada, and the GCC. I focus on driving measurable growth through Search, Display, Performance Max, Shopping, and lead-generation funnels while optimizing for ROAS, conversion rate, and efficient CPA. I enjoy translating analytics into clear action—whether it’s planning and scaling campaigns, improving tracking with GA4 and GTM, or building and testing ad creative and landing-page strategies. I’ve worked across ecommerce and service industries (including accounting, business registration, real estate, and pool-related products), and I’m known for combining data-backed strategy with hands-on execution and client-friendly reporting.…I’m a performance marketing specialist with 6+ years of experience managing Google Ads and Meta Ads campaigns across India, the US, Canada, and the GCC. I focus on driving measurable growth through Search, Display, Performance Max, Shopping, and lead-generation funnels while optimizing for ROAS, conversion rate, and efficient CPA. I enjoy translating analytics into clear action—whether it’s planning and scaling campaigns, improving tracking with GA4 and GTM, or building and testing ad creative and landing-page strategies. I’ve worked across ecommerce and service industries (including accounting, business registration, real estate, and pool-related products), and I’m known for combining data-backed strategy with hands-on execution and client-friendly reporting.

Sath Aliya Shabbir

Performance Marketer, PPC Manager, Digital Marketer, +2

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I’m a performance marketing specialist with 6+ years of experience managing Google Ads and Meta Ads campaigns across India, the US, Canada, and the GCC. I focus on driving measurable growth through Search, Display, Performance Max, Shopping, and lead-generation funnels while optimizing for ROAS, conversion rate, and efficient CPA. I enjoy translating analytics into clear action—whether it’s planning and scaling campaigns, improving tracking with GA4 and GTM, or building and testing ad creative and landing-page strategies. I’ve worked across ecommerce and service industries (including accounting, business registration, real estate, and pool-related products), and I’m known for combining data-backed strategy with hands-on execution and client-friendly reporting.…I’m a performance marketing specialist with 6+ years of experience managing Google Ads and Meta Ads campaigns across India, the US, Canada, and the GCC. I focus on driving measurable growth through Search, Display, Performance Max, Shopping, and lead-generation funnels while optimizing for ROAS, conversion rate, and efficient CPA. I enjoy translating analytics into clear action—whether it’s planning and scaling campaigns, improving tracking with GA4 and GTM, or building and testing ad creative and landing-page strategies. I’ve worked across ecommerce and service industries (including accounting, business registration, real estate, and pool-related products), and I’m known for combining data-backed strategy with hands-on execution and client-friendly reporting.

Available to hire

I’m a performance marketing specialist with 6+ years of experience managing Google Ads and Meta Ads campaigns across India, the US, Canada, and the GCC. I focus on driving measurable growth through Search, Display, Performance Max, Shopping, and lead-generation funnels while optimizing for ROAS, conversion rate, and efficient CPA.

I enjoy translating analytics into clear action—whether it’s planning and scaling campaigns, improving tracking with GA4 and GTM, or building and testing ad creative and landing-page strategies. I’ve worked across ecommerce and service industries (including accounting, business registration, real estate, and pool-related products), and I’m known for combining data-backed strategy with hands-on execution and client-friendly reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Advanced

Gujarati

Advanced

Work Experience

PPC & Marketing Manager at FinGuru Services India

March 1, 2026 - Present

Managed end-to-end paid advertising for accounting and bookkeeping, business registration, and business setup services. Planned, launched, and optimized Google Ads (Search, Display, Performance Max) campaigns and executed Meta lead-generation campaigns to improve lead quality while maintaining target CPA. Built campaign strategies, optimized bidding, monitored KPIs using GA4 and Google Tag Manager, and designed high-performing ad creatives in collaboration with cross-functional teams to maximize overall campaign effectiveness.

PPC & Campaign Manager at Chapa Kazi Business Services

May 1, 2025 - November 1, 2025

Managing international campaigns in swimming pool products & services. Google Search, Display, PMax, Shopping & Smart campaigns. Designing creatives & banners using Canva.

Senior Paid Media Specialist at Realatte Ventures LLP

November 1, 2024 - February 1, 2025

Managed digital marketing campaigns for leading real estate projects across India with a focus on lead generation, brand awareness, and conversions. Executed Google Ads and Meta Ads campaigns and developed campaign strategies while optimizing performance. Presented insights and worked with stakeholders to achieve marketing and lead generation objectives.

Sr. Paid Media Specialist at Realatte Ventures LLP

November 1, 2024 - February 1, 2025

Managed real estate marketing campaigns across India. Executed Google & Meta lead generation, brand awareness & conversion campaigns. Handled client presentations & performance strategy.

Freelance PPC Expert

July 1, 2023 - October 1, 2024

Provided paid advertising management for US and India-based clients across real estate, accounting, and ecommerce. Ran Google Ads (Search, Display, Performance Max) and Meta Ads campaigns to generate qualified leads and sales. Managed campaign reporting, budget planning, conversion tracking, and client communication, delivering data-driven optimization strategies to improve performance and ROI.

Freelance PPC Expert at Self-Employed

July 1, 2023 - October 1, 2024

Worked with US & Indian clients (Real Estate, Accounting, E-commerce). Managed Google Search, Display, PMax, Meta Ads & analytics. End-to-end reporting, budget planning, client communication.

Senior SEM Analyst at Media NV

July 1, 2022 - July 1, 2023

Managed a portfolio of 20–25 healthcare accounts across the US and Canada with monthly ad budgets exceeding CAD 2,000 per account. Managed Google Search and Performance Max campaigns to maximize conversions and ROAS. Conducted performance analysis, optimization, and reporting to meet client KPIs and improve campaign effectiveness.

Sr. SEM Analyst at Media NV

July 1, 2022 - July 1, 2023

Managed 20–25 Canadian/US healthcare accounts monthly. Handled budgets CA$2000+ per account with PMax & Search campaigns.

Junior Paid Media Executive at E-Intelligence

February 1, 2021 - June 1, 2022

Managed Google Ads campaigns across Search, Display, Video, Gmail, and Performance Max. Executed Facebook and Instagram advertising campaigns for lead generation and brand awareness. Supported email marketing campaigns and social media content publishing, monitored performance, and implemented optimization strategies to improve results.

Jr. Paid Media Executive at E-Intelligence

February 1, 2021 - June 1, 2022

Handled Search, Display, Video, Gmail, P-Max & AdRoll campaigns. Managed Facebook & Instagram Ads, Email Marketing & Social Posting.

PPC Executive at Atlas SoftWeb Pvt. Ltd.

February 1, 2019 - January 1, 2021

Planned, executed, and optimized Google Ads campaigns across Search, Display, YouTube, and remarketing. Performed keyword research, ad copy testing, audience targeting, and bid optimization. Managed conversion tracking, performance reporting, and campaign analysis to improve ROI.

PPC Executive at Atlas SoftWeb Pvt Ltd

February 1, 2019 - January 1, 2021

Worked on Search, Display, YouTube & Remarketing campaigns.

Junior PPC Executive at Webindia Inc.

January 1, 2018 - July 1, 2018

Supported execution and optimization of Google Ads campaigns. Assisted with keyword research, campaign monitoring, and performance reporting. Helped senior team members with campaign setup, optimization, and account management.