Led design and merchandising activities, created digital sketches, CAD, and tech packs; developed seasonal collections and brand style guides; collaborated with technical design and product management to prepare design packages; oversaw pre-production, fittings, and vendor coordination; managed international and local customer communications to understand requirements and ensure timely delivery.

Designer at Libas Riyaz Gangji

January 1, 2011 - January 1, 2011

Sketched designs, selected fabrics and colours to create complete garments; developed seasonal collections and brand style guides; worked with technical design and product management to provide design packages; developed seasonal merchandise assortment to improve category depth; worked with international and local customers to understand requirements and provide exceptional service.

Designer at Ethnic Boutique Bridal Wear

January 1, 2010 - January 1, 2010

Sketched designs, fabrics and colours; developed garments and completed design packages; contributed to seasonal collections and brand style guidelines; collaborated with production and design teams to meet customer requirements.

Assistant Buyer at Aquarius India Pvt Ltd

October 1, 2016 - October 1, 2017

Planned and developed merchandising strategies balancing customer expectations and company objectives; responsible for pre-production coordination and order management; negotiated price, quantities and timelines with buyers, suppliers, distributors and analysts; prepared purchase orders and assisted production and quality departments.

Senior Buyer at OTTO AGN International Ltd

November 1, 2017 - August 1, 2019

Planned and developed merchandising strategies balancing customer expectations and company objectives; coordinated pre-production and orders; negotiated price, quantities and time scales with buyers, suppliers, distributors and analysts; maintained internal and external communication, sampling, purchase orders and assisted production and quality departments; oversaw production and fittings; collaborated with design team on CAD, tech packs and seasonal collections for new products.