IV

Inês Valente

Available to hire

Hello! My name is Inês Valente, I was born on 2000-05-17, and I am currently working as an Online Media Planner at Group M WPP in Lisbon.

About

Hello! My name is Inês Valente, I was born on 2000-05-17, and I am currently working as an Online Media Planner at Group M WPP in Lisbon. I have gained valuable experience planning online campaigns and collaborating with brands such as Coca-Cola and CTT. If the right challenge comes along, I’m excited to further develop my skills and contribute to a dynamic advertising team.

Great experience with different cultures and teamwork. I am a creative and motivated person with basic knowledge of Photoshop, Word, Excel, Figma, and social media platforms like Meta and TikTok. I am fluent in Portuguese (native), English (C2), and Spanish (B2). In my free time I enjoy yoga, walking, painting, and sewing, which fuel my creativity.

  • 2 years' experience
  • Joined March 2026

Industry experience

  • Media & Entertainment
  • Professional Services
  • Education
  • Consumer Goods
  • Software & Internet
  • Retail
  • Telecommunications

Work experience· 6 roles

· PostNL, Utrecht, NetherlandsFeb 2025 – Present · 1 yr 10 mos
Online Campaign Manager · Group M WPPFeb 2025 – Present · 1 yr 10 mos

Plan and manage online campaigns for multiple clients, with Coca-Cola brands; responsible for campaign strategy, coordination with media channels and performance tracking.

Online Media Planner · Group M WPPJan 2025 – Present · 1 yr 11 mos

Planned and managed online media campaigns; worked with Coca-Cola brands and with CTT; responsibilities included defining campaign strategies, presenting media proposals, implementing campaigns across social media platforms, and managing performance on social networks and digital publishers; strengthened analytical, strategic, and communication skills; gained deeper understanding of digital media planning and execution.

Offline Media Planner (Intern) · Group M WPPMay 2024 – Jan 2025 · 9 mos
Offline Media Planner Internship · Group M WPPMay 2024 – Jan 2025 · 9 mos
Online Media Planner · Group M WPP, LisbonMay 2024 – Jan 2025 · 9 mos

Education

Bachelor of Marketing and Advertising · Universidade Lusófona (Lisbon)2020 – 2024
Erasmus Programme · Erasmus Programme (Student Exchange)2022 – 2023
Erasmus Programme · Loyola University Córdoba (Andalusia, Spain)2022 – 2023
High School Diploma · Escola Secundária Luís de Freitas Branco2030 – 2026

Certifications and awards

Bachelor of Marketing and Advertising2020 – 2024
Eras Erasmus Programme2022 – 2023
Bachelor of Marketing and Advertising2020 – 2024

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