Hello! My name is Inês Valente, I was born on 2000-05-17, and I am currently working as an Online Media Planner at Group M WPP in Lisbon. I have gained valuable experience planning online campaigns and collaborating with brands such as Coca-Cola and CTT. If the right challenge comes along, I’m excited to further develop my skills and contribute to a dynamic advertising team. Great experience with different cultures and teamwork. I am a creative and motivated person with basic knowledge of Photoshop, Word, Excel, Figma, and social media platforms like Meta and TikTok. I am fluent in Portuguese (native), English (C2), and Spanish (B2). In my free time I enjoy yoga, walking, painting, and sewing, which fuel my creativity.

Inês Valente

Hello! My name is Inês Valente, I was born on 2000-05-17, and I am currently working as an Online Media Planner at Group M WPP in Lisbon. I have gained valuable experience planning online campaigns and collaborating with brands such as Coca-Cola and CTT. If the right challenge comes along, I’m excited to further develop my skills and contribute to a dynamic advertising team. Great experience with different cultures and teamwork. I am a creative and motivated person with basic knowledge of Photoshop, Word, Excel, Figma, and social media platforms like Meta and TikTok. I am fluent in Portuguese (native), English (C2), and Spanish (B2). In my free time I enjoy yoga, walking, painting, and sewing, which fuel my creativity.

Available to hire

Hello! My name is Inês Valente, I was born on 2000-05-17, and I am currently working as an Online Media Planner at Group M WPP in Lisbon. I have gained valuable experience planning online campaigns and collaborating with brands such as Coca-Cola and CTT. If the right challenge comes along, I’m excited to further develop my skills and contribute to a dynamic advertising team.

Great experience with different cultures and teamwork. I am a creative and motivated person with basic knowledge of Photoshop, Word, Excel, Figma, and social media platforms like Meta and TikTok. I am fluent in Portuguese (native), English (C2), and Spanish (B2). In my free time I enjoy yoga, walking, painting, and sewing, which fuel my creativity.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Online Media Planner at Group M WPP, Lisbon
May 1, 2024 - January 20, 2025
After completing my internship, I started working as an Online Media Planner, a position I hold. Responsibilities include defining campaign strategies, presenting media proposals, implementing campaigns across social media platforms, and managing performance on social networks and with digital publishers, with Coca-Cola brands and CTT (Correios de Portugal, S.A.).
at PostNL, Utrecht, Netherlands
February 20, 2025 - Present
Online Campaign Manager at Group M WPP
February 1, 2025 - Present
Plan and manage online campaigns for multiple clients, with Coca-Cola brands; responsible for campaign strategy, coordination with media channels and performance tracking.
Offline Media Planner Internship at Group M WPP
May 1, 2024 - January 20, 2025
Supported offline media planning (TV, radio, OOH) for Coca-Cola, IKEA and Nestlé; planned and managed multiple campaigns across different media channels; helped record behind-the-scenes production work and coordinated across teams.
Offline Media Planner (Intern) at Group M WPP
May 1, 2024 - January 1, 2025
Assisted in planning and executing offline media campaigns for clients; contributed to campaign strategy and coordination with vendors and teams.
Online Media Planner at Group M WPP
January 1, 2025 - Present
Planned and managed online media campaigns; worked with Coca-Cola brands and with CTT; responsibilities included defining campaign strategies, presenting media proposals, implementing campaigns across social media platforms, and managing performance on social networks and digital publishers; strengthened analytical, strategic, and communication skills; gained deeper understanding of digital media planning and execution.

Education

Bachelor of Marketing and Advertising at Universidade Lusófona (Lisbon)
January 1, 2020 - January 1, 2024
Erasmus Programme at Erasmus Programme (Student Exchange)
January 1, 2022 - January 1, 2023
Erasmus Programme at Loyola University Córdoba (Andalusia, Spain)
January 1, 2022 - January 1, 2023
High School Diploma at Escola Secundária Luís de Freitas Branco
January 11, 2030 - March 7, 2026

Qualifications

Bachelor of Marketing and Advertising
January 1, 2020 - January 1, 2024
Eras Erasmus Programme
January 1, 2022 - January 1, 2023
Bachelor of Marketing and Advertising
January 1, 2020 - January 1, 2024

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Software & Internet, Retail, Telecommunications