I'm Sam Forrest, a New Zealand-based Global Brand Growth Advisor and Fractional CMO, focused on turning global brand strategy into practical growth across 60+ markets. I'm currently based in Singapore, leading Tiger Beer branding at Heineken Asia Pacific and collaborating with cross-functional teams to scale marketing capabilities for international growth. My career has been about building enduring brand platforms and award-winning campaigns that drive long-term commercial results. I'm excited to connect with New Zealand founders and growth-stage companies to explore how my experience can support their next phase of growth as a Fractional CMO or Global Brand Growth Advisor.…

Sam Forrest

I'm Sam Forrest, a New Zealand-based Global Brand Growth Advisor and Fractional CMO, focused on turning global brand strategy into practical growth across 60+ markets. I'm currently based in Singapore, leading Tiger Beer branding at Heineken Asia Pacific and collaborating with cross-functional teams to scale marketing capabilities for international growth. My career has been about building enduring brand platforms and award-winning campaigns that drive long-term commercial results. I'm excited to connect with New Zealand founders and growth-stage companies to explore how my experience can support their next phase of growth as a Fractional CMO or Global Brand Growth Advisor.…

Available to hire

I’m Sam Forrest, a New Zealand-based Global Brand Growth Advisor and Fractional CMO, focused on turning global brand strategy into practical growth across 60+ markets. I’m currently based in Singapore, leading Tiger Beer branding at Heineken Asia Pacific and collaborating with cross-functional teams to scale marketing capabilities for international growth.

My career has been about building enduring brand platforms and award-winning campaigns that drive long-term commercial results. I’m excited to connect with New Zealand founders and growth-stage companies to explore how my experience can support their next phase of growth as a Fractional CMO or Global Brand Growth Advisor.

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Language

English
Fluent

Work Experience

Senior Brand Leader at DB Breweries / Heineken NZ
January 1, 2018 - December 31, 2024
Shaped New Zealand's leading beer portfolio with award-winning campaigns and enduring brand growth platforms.
Senior Brand Leader at DB Breweries / Heineken NZ
January 1, 2015 - December 31, 2017
Directed multiple initiatives across NZ beer brands, delivering long-term commercial growth.
Field Sales & Brand Marketing at Suntory Oceania
January 1, 2013 - December 31, 2015
Led field sales and brand marketing initiatives to accelerate growth in Oceania markets.
Sales & Marketing Development at Forrest Wines (NZ Export)
January 1, 2017 - December 31, 2018
Drove NZ export growth for Forrest Wines across key markets including UK, Japan and Ireland.

Education

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Qualifications

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Industry Experience

Consumer Goods, Manufacturing, Media & Entertainment